A. (Alexander) Genevsky

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2016

Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY). 

Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world. 

For more information please visit my website

  • A. Genevsky (2017). Can neuroforecasting predict market behaviour? RSM Discovery - Management Knowledge, 32 (4), 17-19.

Address

Visiting address

Office: Mandeville Building T10-34
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

A. Genevsky (2017). Can neuroforecasting predict market behaviour? RSM Discovery - Management Knowledge, 32 (4), 17-19.