A. (Aurélie) Lemmens

Dr. Aurelie Lemmens uses state-of-the-art econometric models to shed light on a broad range of marketing-related issues. Her main research interests concerns the investigation of the disparities that exist between consumers across the globe, and in particular, of the mechanisms of interaction across countries (international ties, cross-country spill-over effects). She is particularly interested in the international launch and diffusion patterns of new pharmaceutical drugs, and into the driving forces (e.g. regulatory regimes) that come into play in the pharmaceutical industry. Her research makes use of classical time-series modeling (incl. Granger causality analysis), but also spectral (decomposition of time-series' relations over the spectrum) and dynamic analysis (incl. time-varying coefficient models). Dr. Aurelie Lemmens' other current projects focus on the development and the application of novel choice models, originating from the statistical machine learning literature, and yielding significantly better predictive performance than traditional models in predicting binary events.

Her research has been published in Marketing Science, Journal of Marketing Research, the International Journal of Marketing Research, and the International Journal of Forecasting, among other journals. Dr. Aurelie Lemmens also received the prestigious Marie Curie Intra-European Fellowship of the European Commission. Her teaching interests are in the area of International Marketing and Marketing Modeling. She also serves as Coordination of the Master Program in Marketing at the Erasmus School of Economics since the beginning of 2008.

She earned her PhD in 2006 from K.U. Leuven (Belgium) under the direction of Prof. Dr. Croux (K.U. Leuven) and Prof. Dr. Dekimpe (University of Tilburg).

Key Publications (3)

Editorial positions

  • International Journal of Research in Marketing

    Editorial Board

  • Journal of Marketing

    Ad Hoc Reviewer


Address

Visiting address

Office: H15-03
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Verbeke, W.J.M.I., Bagozzi, R.P., van den Berg, Wouter & Lemmens, A. (2013). Polymorphisms of the OXTR gene explain why sales professionals love to help customers. Frontiers in neuroscience.