B. (Bas) Donkers

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

• Donkers, B., Lourenço, C.J.S. da, Dellaert, B.G.C. & Goldstein, D.G. (2013). Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk.

• Key publications (5)
  • Dellaert, B.G.C., Donkers, B. & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434.
  • Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320.
  • Haeubl, G, Dellaert, B.G.C. & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455.
  • Donkers, B., Diepen, M. van & Franses, P.H.B.F. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46(1), 120-133.
  • Van Diepen, Merel, Donkers, B. & Franses, P.H.B.F. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3), 180-188.

• Articles (30)
  • Dellaert, B.G.C., Donkers, B. & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434.
  • Jonker, M.F., Lenthe, F.J. van, congdon, P.D., Donkers, B., Burdorf, A. & Mackenbach, J.P. (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176(10), 929-937.
  • van Schie, R, Donkers, A.C.D. & Dellaert, B.G.C. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33(4), 882-896.
  • Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320.
  • Boonen, L.H.H.M., Donkers, B. & Schut, F.T. (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46(2), 510-530.
  • Bekker- Grob, E.W. de, Hol, L., Donkers, B., Dam, L. van, Habbema, J.D.F., Leerdam, M.E. van, Kuipers, E.J., Essink-Bot, M.L. & Steyerberg, E.W. (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13(2), 315-323.
  • Bekker- Grob, E.W. de, Hofman, R., Donkers, B., Ballegooijen, M. van, Helmerhorst, T.J.M., Raat, H. & Korfage, I.J. (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28(41), 6692-6697.
  • Haeubl, G, Dellaert, B.G.C. & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455.
  • Hol, L., Bekker- Grob, E.W. de, Dam, L. van, Donkers, B., Kuipers, E.J., Habbema, J.D.F., Steyerberg, E.W., Leerdam, M.E. van & Essink-Bot, M.L. (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102, 972-980.
  • Hol, L., Bekker- Grob, E.W. de, Dam, L. van, Donkers, B., Kuipers, E.J., Habbema, J.D.F., Steyerberg, E.W., Leerdam, M.E. van & Essink-Bot, M.L. (2010). Preferences for colorectal cancer screening strategies: a discrete choice experiment. British Journal of Cancer, 102(6), 972-980.
  • Kumar, V., Aksoy, Lerzan, Donkers, B., Venkatesan, Rajkumar, Wiesel, Thorsten & Tillmanns, Sebastian (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13(3), 287-319.
  • Li, Youwei, Donkers, B. & Melenberg, Bertrand (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10(10), 1187-1201.
  • Boonen, L.H.H.M., Schut, F.T., Donkers, B. & Koolman, A.H.E. (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9(4), 347-366.
  • Donkers, B., Diepen, M. van & Franses, P.H.B.F. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46(1), 120-133.
  • Kruijshaar, M.E., Essink-Bot, M.L., Donkers, B., Looman, C.W.N., Siersema, P.D. & Steyerberg, E.W. (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9(.), 31.
  • Van Diepen, Merel, Donkers, B. & Franses, P.H.B.F. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3), 180-188.
  • Donkers, B. & Schafgans, M. (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24(6), 1584-1606.
  • Donkers, B., Verhoef, P.C. & Jong, M.G. de (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5(2), 163-190.
  • Verhoef, P.C., Langerak, F. & Donkers, B. (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83(1), 97-113.
  • Donkers, B., Paap, R., Jonker, J.J. & Franses, P.H.B.F. (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21(5), 549-562.
  • Verhoef, P.C. & Donkers, B. (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19(2), 31-43.
  • Vroomen, B.L.K., Donkers, B., Verhoef, P.C. & Franses, P.H.B.F. (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8(1), 37-47.
  • Donkers, B., Franses, P.H.B.F. & Verhoef, P.C. (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40(4), 492-497.
  • Verwaal, E. & Donkers, B. (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21(3), 257-271.
  • Verhoef, P.C., Franses, P.H.B.F. & Donkers, B. (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13(2), 121-134.
  • Verwaal, E. & Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33(3), 603-613.
  • Donkers, B., Melenberg, B. & Soest, A. van (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22(2), 165-195.
  • Verhoef, P.C. & Donkers, B. (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32, 189-199.
  • Das, M. & Donkers, B. (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.
  • Donkers, B. & Soest, A. van (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.

• Inaugural speech
  • Donkers, B. (2013). The customer cannot choose (2013, april 12). Rotterdam: Erasmus Research Institute of Management.

• Professional publications (5)
  • Van Diepen, Merel, Donkers, B. & Franses, P.H.B.F. (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011(5), 81-96.
  • Diepen, M. van, Donkers, B. & Franses, P.H.B.F. (2006). Dynamic and Competitive Effects of Direct Mailings. (ERIM Report Series050-MKT ). 3000 DR Rotterdam: ERIM.
  • Donkers, B., Franses, P.H.B.F. & Verhoef, P.C. (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A.
  • Verhoef, P.C., Donkers, B. & Vos van Steenwijk, C.H. de (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
  • Donkers, B. & Verwaal, E. (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75(7/8), 314-320.

• Doctoral thesis
  • Donkers, B. (2000, juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis). Prom./coprom.: prof.dr. A.H.O. van Soest.

• Editorial position (1)

  Journal	International Journal of Research in Marketing
  Role	Member Editorial Review Board
  Start date	01-04-2009

• Organisation membership (3)

  Organisation	Econometric Society
  Role	Member Graduate Studies Committee
  URL	http://www.econometricsociety.org/
  Organisation	Institute for Operations Research and the Management Sciences
  Role	Member
  URL	http://www.informs.org/
  Organisation	American Marketing Association
  Role	Member

• ERIM Awards (1)

  Name	Fellowship - ERIM postdoc programme
  Year	2002
  Website