B. (Bas) Donkers

Endowed Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2000

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Key Publications (5)

  • Donkers, B. (2000, Juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis). Prom./coprom.: prof.dr. A.H.O. van Soest.
  • Donkers, B. (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
  • Van Diepen, Merel, Donkers, B. & Franses, P.H.B.F. (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011(5), 81-96.
  • Diepen, M. van, Donkers, B. & Franses, P.H.B.F. (2006). Dynamic and Competitive Effects of Direct Mailings. (ERIM Report Series 050-MKT). 3000 DR Rotterdam: ERIM.
  • Donkers, B., Franses, P.H.B.F. & Verhoef, P.C. (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A.
  • Verhoef, P.C., Donkers, B. & Vos van Steenwijk, C.H. de (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
  • Donkers, B. & Verwaal, E. (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75(7/8), 314-320.
Ron van Schie

Supporting Consumer Pension Decision-Making

Merel van Diepen

Dynamics and Competition in Charitable Giving

Editorial positions

  • International Journal of Research in Marketing

    Member Editorial Review Board

Organization Membership

PhD project in the marketing department at the Erasmus School of Economics

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Center for Marketing and Innovation (www.ecmi.nl), which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Read more
2013
June
12
2013
April
12
ERIM Inaugural Address Research in Management Series
2013
April
12
2011
April
15
2008
March
03
2008
January
14
2007
October
01
ERIM Research Seminar
2007
June
19
2007
June
04
ERIM Research Seminar
2007
April
16
2007
March
12
2007
February
12
2007
February
02
2003
January
06
  • Fellowship - ERIM postdoc programme (2002)

    Details


Address

Visiting address

Office: H15-06
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands