B. (Bas) Donkers

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2000

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Key Publications (6)

  • B. Donkers (2000, juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis) Prom./coprom.: prof.dr. A.H.O. van Soest.
  • B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
  • S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
  • A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
  • B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
  • M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
  • M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Dynamic and Competitive Effects of Direct Mailings. (Intern rapport, ERIM Report Series, no 050-MKT). 3000 DR Rotterdam: ERIM
  • B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A
  • P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
  • B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.
Bruno Jacobs

Marketing Analytics for High-Dimensional Assortments

Ron van Schie

Planning for retirement: Save more or retire later?

  • Role: Daily Supervisor
  • PhD Candidate: Ron van Schie
  • Time frame: 2008 - 2017
Merel van Diepen

Dynamics and Competition in Charitable Giving

Editorial positions

  • International Journal of Research in Marketing

    Member Editorial Review Board

Organization Membership

PhD project in the marketing department at the Erasmus School of Economics

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Centre for Marketing and Innovation (www.ecmi.nl), which is the research centre of the department. The topic of the PhD project will be aligned with one or more of ECMI's main research areas in close cooperation with the candidate.

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2013
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2013
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2013
April
12
2011
April
15
2008
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03
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14
2007
October
01
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04
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2003
January
06
  • Fellowship - ERIM postdoc programme (2002)

    Details


Address

Visiting address

Office: Tinbergen Building H15-06
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2017). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 1-14. doi: 10.1007/s40547-017-0071-1

Latest publication

M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2017). The Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, accepted.