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B. (Bas) Donkers

Endowed Professor

Bas Donkers
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Professor of Marketing Research

Programme:
Marketing
ERIM Membership:
Member ERIM, affiliated since 2000
Profile

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.



His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.



He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Publications (42)
  • Professional publications (6)
    • Donkers, B. (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
    • Van Diepen, Merel, Donkers, B. & Franses, P.H.B.F. (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011(5), 81-96.
    • Diepen, M. van, Donkers, B. & Franses, P.H.B.F. (2006). Dynamic and Competitive Effects of Direct Mailings. (ERIM Report Series 050-MKT). 3000 DR Rotterdam: ERIM.
    • Donkers, B., Franses, P.H.B.F. & Verhoef, P.C. (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A.
    • Verhoef, P.C., Donkers, B. & Vos van Steenwijk, C.H. de (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
    • Donkers, B. & Verwaal, E. (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75(7/8), 314-320.
  • Doctoral thesis
    • Donkers, B. (2000, Juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis). Prom./coprom.: prof.dr. A.H.O. van Soest.
Recognitions (5)
  • Editorial position (1)
    Journal International Journal of Research in Marketing
    Role Member Editorial Review Board
    Start date 01-04-2009

  • Organisation membership (3)
    Organisation Econometric Society
    Role Member Graduate Studies Committee
    URL http://www.econometricsociety.org/

    Organisation Institute for Operations Research and the Management Sciences
    Role Member
    URL http://www.informs.org/

    Organisation American Marketing Association
    Role Member

  • ERIM Awards (1)
    Name Fellowship - ERIM postdoc programme
    Year 2002
    Website

PhD Projects (5)

Model-based Tools to Improve Customer's Online Shopping Experiences

Bruno Jacobs
PhD Candidate: Bruno Jacobs Role: Supervisor Timeframe: 2012 -
 

Supporting Consumer Pension Decision-Making

Ron van Schie
PhD Candidate: Ron van Schie Role: Daily Supervisor Timeframe: 2008 -
 

Health and Marketing: Essays on Physician and Patient Decision-Making

Nuno Almeida Camacho
PhD Candidate: Nuno Almeida Camacho Role: Co-supervisor Defended: 24 June 2011 Full text: Download this thesis
 

Dynamics and Competition in Charitable Giving

Merel van Diepen
PhD Candidate: Merel van Diepen Role: Co-supervisor Defended: 22 January 2009 Full text: Download this thesis
 

The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice

Bjorn Vroomen
PhD Candidate: Bjorn Vroomen Role: Co-supervisor Defended: 09 November 2006 Full text: Download this thesis
 
Events (32)
Jun 12, 2013 9th Invitational Choice Symposium
  Conference | Marketing

Apr 12, 2013 The Customer Cannot Choose
  ERIM Inaugural Address Research in Management Series | Marketing

Apr 12, 2013 Marketing Mini Symposium
  Conference | Marketing

Mar 19, 2012 Netspar mini-conference: Supporting Consumer Pension Decision Making Online
  Conference | Marketing

Apr 15, 2011 Workshop Reliability and Rankings
  ERIM Research Seminar | Marketing

Jun 23, 2008 Tipping and Concentration in Markets with Indirect Network Effects
  ERIM Research Seminar | Marketing

Jun 3, 2008 The Sprinter Effect: When Involvement and Self-Control Fail to Overcome Ego-Depletion
  ERIM Research Seminar | Marketing

May 19, 2008 When it Pays to be Violent: Putting Commercials in Context
  ERIM Research Seminar | Marketing

Apr 14, 2008 When Will Women Tolerate Sex-Based Advertising? A Sexual Economics Perspective
  ERIM Research Seminar | Marketing

Mar 31, 2008 Reflexive Positivity: How Uncertainty Can Improve Promotions
  ERIM Research Seminar | Marketing

Mar 10, 2008 The Influence of Goal Activation and Inhibition on Purchase Behavior
  ERIM Research Seminar | Marketing

Mar 3, 2008 Innovation in Firms Across Nations
  ERIM Research Seminar | Marketing

Feb 19, 2008 The Good and the Bad, or the Moral Emotions? Towards a Better Understanding of Guilt and Shame
  ERIM Research Seminar | Marketing

Feb 4, 2008 'Feel the Fit': Private Self-Focus Moderates the Persuasive Effects of Regulatory Fit
  ERIM Research Seminar | Marketing

Jan 14, 2008 Automatic Associative Learning of Brand Meaning
  ERIM Research Seminar | Marketing

Dec 3, 2007 Are Emotions Good or Bad for Human Decision Making? Perspectives from Neuroscience
  ERIM Research Seminar | Marketing

Nov 26, 2007 "Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking"
  ERIM Research Seminar | Marketing

Oct 1, 2007 Lingerie Instigates Impatience
  ERIM Research Seminar | Marketing

Sep 10, 2007 Marketing Status: What Makes Me Superior? Why Do I Care? And Am I Worse Off?
  ERIM Research Seminar | Marketing

Sep 6, 2007 Asymmetric Peer Effects in Psysician Prescription Behavior: The Role of Opinion Leaders
  ERIM Research Seminar | Marketing

Jun 19, 2007 Modeling Global Spill-Over in New Product Takeoff
  ERIM Research Seminar | Marketing

Jun 4, 2007 Brand Images Can Be Stable
  ERIM Research Seminar | Marketing

Apr 16, 2007 Choice Overload: Consequences, Causes, and Remedies
  ERIM Research Seminar | Marketing

Mar 26, 2007 Network Formation and the Structure of the Commercial World Wide Web
  ERIM Research Seminar | Marketing

Mar 12, 2007 The Neglect of Prescreening Information
  ERIM Research Seminar | Marketing

Feb 12, 2007 A look at the Invisible Forces of Diffusion
  ERIM Research Seminar | Marketing

Feb 2, 2007 Can "Low Fat" Nutrition Labels Lead to Obesity?
  ERIM Research Seminar | Marketing

Jan 29, 2007 The Effect of Within-Brand and Cross-Brand Word-of-Mouth on the Growth of Competitive Markets
  ERIM Research Seminar | Marketing

Jan 4, 2007 Does Priming Reference Points Alter Attribute-Value Functions, and As a Result Attribute Importance and Choice?
  ERIM Research Seminar | Marketing

Nov 27, 2006 How Brands Become Icons: The Principles of Cultural Branding
  ERIM Research Seminar | Marketing

Nov 20, 2006 New Branding Concepts: How to Conceptualize Them, How to Measure Them, and Preliminary Results of an Investigation of Whether They Add Anything to Traditional Measures of Brand Awareness and Brand Attitude in Predicting Heavy Usage of The Brand
  ERIM Research Seminar | Marketing

Jan 6, 2003 On the Comparative Nature of the Emotion Regret
  ERIM Research Seminar | Marketing

Visiting address
Office: H15-06
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Netherlands
Postal address
Postbus 1738
3000 DR, Rotterdam
Netherlands
 

Work in progress

Latest publication

Donkers, B. (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.

Latest news

Inaugural Address: The Customer Cannot Choose

On Friday 12 April 2013 Bas Donkers, Professor of Marketing Research, presented his inaugural address entitled ‘The Customer Cannot Choose’.

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