B.G.C. (Benedict) Dellaert

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2006

Benedict G.C. Dellaert is a professor of marketing at the Erasmus School of Economics.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in e-commerce, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea, APG and Robeco. He is also a member of the board of supervisors (Raad van Toezicht) of Independer.nl. 

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), and a fellow of the Erasmus Research Institute of Management (ERIM). He is also a research fellow at the Tinbergen Institute and a member of the Health Insurances Exchange research group at the University of Pennsylvania, Leonard Davis Institute of Health Economics.

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands. He joined Erasmus University in 2006.

Professor Dellaert has a PhD from the Eindhoven University of Technology.

Key Publications (8)

  • Li, Ting, Kauffman, R.J., Heck, E. van, Vervest, P.H.M. & Dellaert, B.G.C. (2014). Using comsumer informedness as an information strategy. RSM Discovery - Management Knowledge, 20 (4), 10-11.
  • Dellaert, B.G.C. & Ponds, E.H.M. (2014). Personalized Pensions: Heterogeneity and Individual Freedom of Choice in Pensions. In L Bovenberg, C van Ewijk & T Nijman (Eds.), Toekomst voor Aanvullende Pensioenen: Preadviezen van de Koninklijke Vereniging voor de Staathuishoudkunde 2014 (pp. 45-71). Den Haag: Sdu Uitgevers.
  • Donkers, A.C.D., Silva Lourenço, C.J. da, Goldstein, D.G. & Dellaert, B.G.C. (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout.
  • Noordhoff, C.S., Kyriakopoulos, K., Moorman, C., Pauwels, P. & Dellaert, B.G.C. (2012). Positive and Negative Effects of Strong Ties in Innovations. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie (pp. 163-180). Haarlem: Spaar en Hout.

Editorial positions

  • International Journal of Research in Marketing

    Editorial Board

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • Journal of Marketing

    Ad Hoc Reviewer

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Marketing Science

    Ad Hoc Reviewer

  • International Journal of Electronic Commerce

    Editorial Board

  • Journal of Choice Modelling

    Editorial Board


Visiting address

Office: Tinbergen Building H15-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

Arentze, T.A., Dellaert, B.G.C. & Chorus, C.G. (2015). Incorporating Mental Representations in Discrete Choice Models of Travel Behaviour: Modelling Approach and Empirical Application. Transportation Science, Accepted. doi: http://dx.doi.org/10.1287/trsc.2013.0513