B.G.C. (Benedict) Dellaert

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2006

Benedict G.C. Dellaert is a professor of marketing at the Erasmus School of Economics.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in e-commerce, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea, APG and Robeco. He is also a member of the board of supervisors (Raad van Toezicht) of Independer.nl. 

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. He is also a visiting professor at the UCL School of Management, London.

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands. He joined Erasmus University in 2006.

Professor Dellaert holds a PhD from the Eindhoven University of Technology.

  • T. Baker & B.G.C. Dellaert (2017). Regulating Robo Advice Across the Financial Services Industry. Iowa Law Review, 103.

Key Publications (7)

  • B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
  • P. Lapperre, A. Oerlemans & B.G.C. Dellaert (2016). Effectieve ondersteuning van zelfmanagement voor de consument. (Extern rapport, Netspar Design Papers, no 65). Tilburg: Netspar
  • S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
  • A. van Soest, B. Werker, B.G.C. Dellaert, S. van Hoogdalem, S. Lundbergh, O. Poiesz, M. Rijff, A. Sandtke, S. Schellekens, Y. van Straalen & M. Turlings (2015). Zorgplicht voor Pensioenproducten. (Extern rapport, Netspar Occasional Paper series, no 01). Tilburg: Netspar
  • A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
  • B.G.C. Dellaert & E.H.M. Ponds (2014). Personalized Pensions: Heterogeneity and Individual Freedom of Choice in Pensions. In L Bovenberg, C van Ewijk & T Nijman (Eds.), Toekomst voor Aanvullende Pensioenen: Preadviezen van de Koninklijke Vereniging voor de Staathuishoudkunde 2014 (pp. 45-71). Den Haag: Sdu Uitgevers
  • Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Using comsumer informedness as an information strategy. RSM Discovery - Management Knowledge, 20 (4), 10-11.
  • C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2012). Positive and Negative Effects of Strong Ties in Innovations. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie (pp. 163-180). Haarlem: Spaar en Hout

Editorial positions

  • Journal of Choice Modelling

    Editorial Board

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Marketing Science

    Ad Hoc Reviewer

  • International Journal of Electronic Commerce

    Editorial Board

  • International Journal of Research in Marketing

    Editorial Board

  • International Journal of Research in Marketing

    Senior Editor

Past courses

PhD project in the marketing department at the Erasmus School of Economics

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Centre for Marketing and Innovation (www.ecmi.nl), which is the research centre of the department. The topic of the PhD project will be aligned with one or more of ECMI's main research areas in close cooperation with the candidate.

Read more


Visiting address

Office: Tinbergen Building H15-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Work in progress

T. Baker & B.G.C. Dellaert (2017). Regulating Robo Advice Across the Financial Services Industry. Iowa Law Review, 103.

Latest publication

B.G.C. Dellaert, T.A. Arentze, O. Horeni & H.J.P. Timmermans (2017). Deriving Attribute Utilities from Mental Representations of Complex Decisions. Journal of Choice Modelling, 22, 24-38. doi: http://dx.doi.org/10.1016/j.jocm.2016.12.001[go to publisher's site]