Prof. dr. ir. B.G.C. (Benedict) Dellaert

Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Ting Li
  • Time frame: 2004 - 2009
  • Role: Member Doctoral Committee
  • PhD Candidate: Jeroen Binken
  • Time frame: 2003 - 2010
  • Role: Member Doctoral Committee
  • PhD Candidate: Remco Prins
  • Time frame: 2003 - 2008
  • Role: Member Doctoral Committee
  • PhD Candidate: Björn Vroomen
  • Time frame: 2000 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Willem Smit
  • Time frame: 1999 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Kristine de Valck
  • Time frame: 1999 - 2005
  • Role: Promotor
  • PhD Candidate: Tim Benning
  • Time frame: 2007 - 2011
  • Role: Promotor
  • PhD Candidate: Dimitrios Tsekouras
  • Time frame: 2006 - 2012
  • Role: Member Doctoral Committee
  • PhD Candidate: Daniel Fernandes
  • Time frame: 2008 - 2013
  • Role: Promotor
  • PhD Candidate: Ron van Schie
  • Time frame: 2008 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Ioannis Evangelidis
  • Time frame: 2010 - 2015
  • Role: Promotor
  • PhD Candidate: Agapi-Thaleia Fytraki
  • Time frame: 2010 - 2018
  • Role: Member Doctoral Committee
  • PhD Candidate: Anne-Sophie Lenoir
  • Time frame: 2011 - 2015
  • Role: Member Doctoral Committee
  • PhD Candidate: Laura Straeter
  • Time frame: 2012 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Gosse Alserda
  • Time frame: 2013 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
  • Role: Co-promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -
  • Role: Promotor
  • PhD Candidate: Paniz Gorji
  • Time frame: 2017 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Thomas Frick
  • Time frame: 2013 - 2018
  • Role: Promotor
  • PhD Candidate: Yadi Yang
  • Time frame: 2019 -
Past
  • ERIM Research Clinic Marketing (2017/2018)

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Center for Marketing and Innovation, which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Members of ECMI are involved in a wide range of research projects including, among many others: launch of innovations (pharmaceuticals, video games), innovative category formation, financial services innovations, large scale recommendation systems, consumer information search, machine learning, cross-country survey research and innovation metrics. This gives candidates a wide range of possible topics to work on within ECMI.

You will find short statements of interest of the researchers in ECMI who search for strong incoming PhD candidates, but cooperation is expected to extend beyond this group.

Benedict Dellaert’s focus in research and education is on consumer decision-making and consumer-firm interaction. In his research he applies a mix of lab and field experiments to study consumer decisions and develop new behavioural models. He often conducts research in the context of online environments, for example in financial services, healthcare or travel. He is particularly interested in how new information technologies can empower consumers to make better decisions in complex tasks involving many alternatives and risky outcomes.

Bas Donkers research interests lie at the intersection of quantitative analyses (econometrics and machine learning) and marketing, focusing on a model based approach towards understanding customer behaviour. 

Sample research projects are on the role of complexity in decision making, the impact of product recommendations on choice, and behavioural influences in products search and quality learning. Another line of research is on the development of model-based recommendation systems for large scale applications.

The main research interests of Stefan Stremersch at present are innovation, marketing spending and pharmaceutical marketing. In “innovation”, he examines topics such as optimal organization of innovation processes through global survey research, crowdsourcing of innovation ideas, financial assessment of innovation proposals (intersection marketing and accounting), the development of new optimization engines, and the launch of new and sequeled video games. In “marketing spending”, he examines topics such as impact of new media through prospective meta-analysis, methods how to cut spending on marketing, optimal controlling of marketing spending, and impact of advertising and F1 spending on automotive sales. In “pharmaceutical marketing”, he examines drug companies’ life cycle strategies, international new drug launch strategies, withdrawal strategies for drugs, drug pioneering effects and the international substitution of branded in generic drugs.

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2013
June
12
Conference
As: Coordinator
2011
March
28
2009
December
08

Address

Visiting address

Office: Tinbergen Building H15-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands