B.G.C. (Benedict) Dellaert
Full Professor
Professor of Marketing
- T: +31 10 4081353
- E: dellaert@ese.eur.nl
- Programme:
- Marketing
- ERIM Membership:
- Fellow ERIM (since 2006)
Benedict G.C. Dellaert is a professor of marketing at the Erasmus School of Economics.
Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.
His research findings have important implications in e-commerce, financial services, healthcare management and travel.
Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), and a fellow of the Erasmus Research Institute of Management (ERIM). He is also a research fellow at the Tinbergen Institute and an external affiliate of the Centre for the Study of Choice (CenSOC) at the University of Technology, Sydney.
His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands. He joined Erasmus University in 2006.
Professor Dellaert has a PhD from the Eindhoven University of Technology.
- Donkers, B., Lourenço, C.J.S. da, Dellaert, B.G.C. & Goldstein, D.G. (2013). Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk.
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Key publications (7)
- Dellaert, B.G.C., Donkers, B. & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434.
- Dellaert, B.G.C. & Haeubl, G (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49(2), 277-288.
- Noordhoff, C.S., Kyriakopoulos, K., Moorman, C., Pauwels, P. & Dellaert, B.G.C. (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75(5), 34-52.
- Haeubl, G, Dellaert, B.G.C. & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455.
- Dellaert, B.G.C., Arentze, T.A. & Timmermans, H.J.P. (2008). Shopping context and consumers' mental representation of complex shopping trip decision problems. Journal of Retailing, 84(2), 219-232.
- Dellaert, B.G.C. & Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42(2), 219-227.
- Stremersch, S., Weiss, M., Dellaert, B.G.C. & Frambach, R.T. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40(3), 335-350.
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Articles (35)
- Adrienne, F.G., Alayli-Goebbels, A.F.G., Dellaert, B.G.C., Knox, S.A., Ament, A.J.H.A., Lakerveld, J., Bot, S.D.M., Nijpels, G. & Severens, J.L. (2013). Consumer Preferences for Health and Nonhealth Outcomes of Health Promotion: Results from a Discrete Choice Experiment. Value in Health, 16, 114-123.
- Benning, T.M. & Dellaert, B.G.C. (2013). Paying More for Faster Care? Individuals' Attitude towards Price-Based Priority Access in Health Care. Social Science & Medicine, 84(May), 119-128.
- Harmsen-van Hout, M.J.W., Herings, P.J.J. & Dellaert, B.G.C. (2013). Communication Network Formation with Link Specificity and Value Transferability. European Journal of Operational Research.
- Benning, T.M., Kimman, M.L., Dirksen, C.D., Boersma, L.J. & Dellaert, B.G.C. (2012). Combining Individual-Level Discrete Choice Experiment Estimates and Costs to Inform Health Care Management Decisions: The Case of Customized Follow-Up Strategies after Breast Cancer Treatment. Value in Health, 15(5), 680-689.
- Benning, T.M., Breugelmans, E. & Dellaert, B.G.C. (2012). Consumers' Evaluation of Allocation Policies for Scarce Health Care Services: Vested Interest Activation Trumps Spatial and Temporal Distance. Marketing Letters, 23(3), 531-543.
- Birgelen, M. van, Dellaert, B.G.C. & Ruyter, K. de (2012). Communication Channel Consideration for In-Home Services: The Moderating Role of Customer Participation. International Journal of Service Industry Management, 23(2), 216-252.
- Breugelmans, E., Koehler, C.F, Dellaert, B.G.C. & De Ruyter, K. (2012). Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New vs. Traditional Consumer Actions. Journal of Retailing, 88(2), 226-235.
- Chorus, C.G. & Dellaert, B.G.C. (2012). Travel Choice Inertia: The Joint Role of Risk Aversion and Learning. Journal of Transport Economics and Policy, 46(1), 139-155.
- Dellaert, B.G.C., Donkers, B. & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434.
- Dellaert, B.G.C. & Haeubl, G (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49(2), 277-288.
- Johnson, E.J., Shu, S.B., Dellaert, B.G.C., Fox, C., Goldstein, D.G., Haeubl, G, Larrick, R.P., Payne, J.W., Peters, E., Schkade, D., Wansink, B. & Weber, E.U. (2012). Beyond nudges: Tools of a choice architecture. Marketing Letters, 23(2), 487-504.
- van Schie, R, Donkers, A.C.D. & Dellaert, B.G.C. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33(4), 882-896.
- Koehler, C.F, Breugelmans, E. & Dellaert, B.G.C. (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications. Journal of Management Information Systems, 27(4), 231-260.
- Kusumastuti, D., Hannes, E., Depaire, B., Vanhoof, K.J.H.M., Janssens, D., Wets, G. & Dellaert, B.G.C. (2011). An Interactive Computer-Based Interface to Support the Discovery of Individuals’ Mental Representations and Preferences in Decisions Problems: An Application to Travel Behavior. Computers in Human Behavior, 27(2), 997-1011.
- Noordhoff, C.S., Kyriakopoulos, K., Moorman, C., Pauwels, P. & Dellaert, B.G.C. (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75(5), 34-52.
- Reinartz, W.J., Dellaert, B.G.C., Krafft, M., Kumar, V. & Varadarajan, R. (2011). Retailing Innovations in a Globalizing Retail Market Environment. Journal of Retailing, 87S(1), 53-66.
- Haeubl, G, Dellaert, B.G.C. & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455.
- Han, Q., Dellaert, B.G.C., Van Raaij, W.F. & Timmermans, H.J.P. (2010). Visitors Strategic Anticipation of Crowding in Scarce Recreational Resources. Journal of Retailing and Consumer Services, 17(6), 449-456.
- Kimman, M.L., Dellaert, B.G.C., Boersma, L.J., Lambin, P & Dirksen, C.D. (2010). Follow-up after Treatment for Breast Cancer: One Strategy Fits All? Acta Oncologica, 49(3), 328-337.
- Kusumastuti, D., Hannes, E., Janssens, D., Wets, G. & Dellaert, B.G.C. (2010). Scrutinizing Individuals' Leisure-Shopping Travel Decisions to Appraise Activity-Based Models of Travel Demand. Transportation, 37(4), 647-661.
- Dellaert, B.G.C. & Dabholkar, P.A. (2009). Increasing the Attractiveness of Mass-Customization: The Role of Complementary Online Services and Range of Options. International Journal of Electronic Commerce, 13(3), 43-70.
- van Helvoort-Postulart, D., van der Weijden, T., Dellaert, B.G.C., de Kok, M., von Meyenfeldt, M.F. & Dirksen, C.D. (2009). Investigating the Complementary Value of Discrete Choice Experimentation for the Evaluation of Barriers and Facilitators in Implementation Research: A Questionnaire Survey. Implementation Science, 4(10).
- van Helvoort-Postulart, D., Dellaert, B.G.C., van der Weijden, T., von Meyenfeldt, M.F. & Dirksen, C.D. (2009). Discrete Choice Experiments of Complex Health Care Decisions: Does Hierarchical Information Integration Offer a Solution? Health Economics, 18(8), 903-920.
- Wendel, S. & Dellaert, B.G.C. (2009). Situation-based shifts in consumer web site benefit importance: The joint role of cognition and affect. Information and Management, 46(1), 23-30.
- Adamowicz, W., Bunch, D., Cameron, T., Dellaert, B.G.C., Hanemann, M., Keane, M., Louviere, J., Meyer, R.J., Steenburgh, T. & Swait, J. (2008). Behavioral Frontiers in Choice Models. Marketing Letters, 19(3/4), 215-228.
- Arentze, T.A., Dellaert, B.G.C. & Timmermans, H.J.P. (2008). Modeling and Measuring Individuals Mental Representations of Complex Spatio-Temporal Decision Problems. Environment & Behavior, 40(6), 843-865.
- Dellaert, B.G.C., Arentze, T.A. & Timmermans, H.J.P. (2008). Shopping context and consumers' mental representation of complex shopping trip decision problems. Journal of Retailing, 84(2), 219-232.
- Han, Q., Timmermans, H.J.P., Dellaert, B.G.C. & Van Raaij, W.F. (2008). Route Choice under Uncertainty: Effects of Recommendations. Transportation Research Record, 2082, 72-80.
- Han, Q., Dellaert, B.G.C., Van Raaij, W.F. & Timmermans, H. (2007). Modelling strategic behaviour in anticipation of congestion. Transportmetrica, 3(2), 119-138.
- Dellaert, B.G.C., Golounov, V.Y. & Prabhu, J. (2005). The impact of price disclosure on dynamic shopping decisions. Marketing Letters, 16(1), 37-52.
- Dellaert, B.G.C. & Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42(2), 219-227.
- Dellaert, B.G.C., Han, Q., Raaij, W.F. van & Timmermans, H.J.P. (2005). Integrating prospect theory and Stackelberg games to model strategic dyad behavior of information providers and travelers - Theory and numerical simulations. Transportation Research Record, 181-188.
- Steckel, J.H., Winer, R.S., Bucklin, R.E., Dellaert, B.G.C., Dreze, X., Haubl, G., Jap, S.D., Little, J.D.C., Meyvis, A.L. & Rangaswamy, A. (2005). Choice in interactive environments. Marketing Letters, 16(3/4), 309-320.
- Wendel, S. & Dellaert, B.G.C. (2005). Situation variation in consumers' media channel consideration. Journal of the Academy of Marketing Science, 33(4), 575-584.
- Stremersch, S., Weiss, M., Dellaert, B.G.C. & Frambach, R.T. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40(3), 335-350.
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Editorial position (6)
Journal Journal of Marketing Research Role Ad Hoc Reviewer
Journal Journal of Consumer Research Role Ad Hoc Reviewer
Journal Marketing Science Role Ad Hoc Reviewer
Journal Journal of Marketing Role Ad Hoc Reviewer
Journal International Journal of Electronic Commerce Role Editorial Board Start date 01-04-2010
Journal International Journal of Research in Marketing Role Editorial Board Start date 01-09-2009
| Jun 12, 2013 | 9th Invitational Choice Symposium |
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| Conference | Marketing | |
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| Mar 19, 2012 | Netspar mini-conference: Supporting Consumer Pension Decision Making Online |
| Conference | Marketing | |
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| Mar 28, 2011 | ERIM Research Clinic: Behavioral Analysis of Consumer Product Search |
| ERIM Research Clinic | Marketing | |
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| Dec 8, 2009 | Netspar: Supporting Consumer Pension Decision Making Online |
| ERIM Research Seminar | Marketing | |
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| Visiting address |
| Office: H15-07 |
| Burgemeester Oudlaan 50 |
| 3062 PA, Rotterdam |
| Netherlands |
| Postal address |
| Postbus 1738 |
| 3000 DR, Rotterdam |
| Netherlands |





