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B.G.C. (Benedict) Dellaert

"Innovations in online technology can empower consumers"

Full Professor

Benedict Dellaert
Slide 1 Slide 2

Professor of Marketing

ERIM Membership:
Fellow ERIM, affiliated since 2006
ERIM Role(s):
Member ERIM Programme Advisory Committee (PAC) (since 2013)

Benedict G.C. Dellaert is a professor of marketing at the Erasmus School of Economics.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in e-commerce, financial services, healthcare management and travel.

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), and a fellow of the Erasmus Research Institute of Management (ERIM). He is also a research fellow at the Tinbergen Institute and an external affiliate of the Centre for the Study of Choice (CenSOC) at the University of Technology, Sydney.

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands. He joined Erasmus University in 2006.

Professor Dellaert has a PhD from the Eindhoven University of Technology.

Publications (40)
Recognitions (6)
  • Editorial position (6)
    Journal International Journal of Research in Marketing
    Role Editorial Board
    Start date 01-09-2009

    Journal Journal of Consumer Research
    Role Ad Hoc Reviewer

    Journal Journal of Marketing
    Role Ad Hoc Reviewer

    Journal Journal of Marketing Research
    Role Ad Hoc Reviewer

    Journal Marketing Science
    Role Ad Hoc Reviewer

    Journal International Journal of Electronic Commerce
    Role Editorial Board
    Start date 01-04-2010

PhD Projects (5)

Supporting Consumer Pension Decision-Making

Ron van Schie
PhD Candidate: Ron van Schie Role: Supervisor Timeframe: 2008 -

The Impact of Abstract versus Concrete Product Communications on Consumer Decision-making Processes

Mirjam van Ginkel-Bieshaar
PhD Candidate: Mirjam van Ginkel-Bieshaar Role: Supervisor Defended: 20 March 2012 Full text: Download this thesis

A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care

Tim Benning
PhD Candidate: Tim Benning Role: Supervisor Defended: 30 June 2011 Full text: Download this thesis
Events (4)
Jun 12, 2013 9th Invitational Choice Symposium
  Conference | Marketing

Mar 19, 2012 Netspar mini-conference: Supporting Consumer Pension Decision Making Online
  Conference | Marketing

Mar 28, 2011 ERIM Research Clinic: Behavioral Analysis of Consumer Product Search
  ERIM Research Clinic | Marketing

Dec 8, 2009 Netspar: Supporting Consumer Pension Decision Making Online
  ERIM Research Seminar | Marketing

Visiting address
Office: H15-07
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Postal address
Postbus 1738
3000 DR, Rotterdam

Work in progress

Latest publication

Li, Ting, Kauffman, R.J., Heck, E. van, Vervest, P.H.M. & Dellaert, B.G.C. (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, Accepted.

Latest news

Benedict Dellaert and Bas Donkers earn Netspar grant for projects on pension communication and decision-making

Professors Benedict Dellaert and Bas Donkers recognise the importance of developing (online) communication tools that directly meet individual pension participant’s information needs, and have received a large vision grant worth €250,000 from…