B. (Bram) Van den Bergh

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2009

Bram Van den Bergh (1980) studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior.

He is the recipient of various grants including a Marie Curie Fellowship from the European Commission and Rubicon and Veni grants from the Dutch government. He published his research in prestigious international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. His research received world-wide media coverage (amongst others, the BBC, The Guardian, Nature News, the Financial Times, the Economist, National Geographic Channel, Scientific American, Psychology Today, and Time Magazine).

He was the recipient of the ERIM award for Outstanding Performance by a Young Researcher. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

  • Evangelidis, I., Van den Bergh, B. & Levav, J. (2014). Disaster Aid: Reconsidering Need.
Ioannis Evangelidis

Attribute and value sensitivity in decision-making

ERIM Research Seminar
  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2011)


  • Fellowship - ERIM early career talent programme (2009)



Visiting address

Office: T10-15
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Work in progress

Evangelidis, I., Van den Bergh, B. & Levav, J. (2014). Disaster Aid: Reconsidering Need.

Latest publication

Van der Lans, R., Van den Bergh, B. & Dieleman, E. (2014). Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. Marketing Science, 33(4), 551-566.[go to publisher's site]