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C.B.M. (Cees) van Riel

Full Professor

Cees van Riel
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Professor of Corporate Communication

Programme:
Organisation
ERIM Membership:
Member ERIM, affiliated since 1999
Profile

Cees van Riel is a professor of corporate communication at the Department of Business Society Management, Rotterdam School of Management, Erasmus University (RSM).



His most recent research involves measuring reputations among building and construction companies as well as building societies.



His research has been widely published with articles appearing in, among others, the Academy of Management Journal, Long Range Planning, the Journal of Management Studies, the Journal of Marketing, the Management Communication Quarterly, and the Corporate Reputation Review.



He is the author of the ten books, the most well-known of which are Principles of Corporate Communication (1996), Essentials of Corporate Communication (2006) and Fame & Fortune (2004). Each has been translated into eight different languages.



He is the editor-in-chief of the Corporate Reputation Review and the managing director of the Reputation Institute a research and consultancy firm he founded alongside Charles Fombrun from Stern Business School New York.



Professor van Riel is the founder of the Reputation forum The Netherlands (RfN), a platform comprising company directors of communication from twenty of the largest Dutch organisations including, among others, AkzoNobel, Unilever, Philips, Ahold, ING, Aegon, KPN, FrieslandCampina, Arcadis and Shell.



He is the founding director of RSM's International Executive Master Programme in Corporate Communication.



Professor van Riel has been active as a consultant in the areas of corporate branding, reputation management and employee alignment for more than two decades, working for companies including Rabobank, ING, Philips, TNT, AkzoNobel, FedEx, Petrobras, Vale, Coca Cola, Master Card, and Baker & McKenzie.



He is also involved in various annual reputation rankings including the Annual Reputation Institute Study published by FORBES conducted in 34 countries across the world's 1800 largest companies. The Dutch component is published in the Financieele Dagblad Netherlands.

Work in progress
  • Halderen, M.D. van, Riel, C.B.M. van & Brown, T.J. (2014). The Interplay of Enterpreneurs, Resistors, and the Institutional Environment on Evolving Institutional Logics: A Comparative Case Study in the Oil Industry (1997 ¿ 2009). Journal of Management Studies.
Publications (112)
  • Books (14)
    • Riel, C.B.M. van (2012). ALINEAR PARA GANAR explica cómo construiruna reputación excelente alineando a los grupos. Madrid: LID editorial.
    • Riel, C.B.M. van (2012). The Alignment Factor. Leveraging Total Stakeholder Support, Paperback. London, UK: Routledge.
    • Riel, C.B.M. van (2012). De Alignment Factor. Bouwen aan Duurzame Felaties. Den Haag: Academic Service.
    • Riel, C.B.M. van (2011). Identiteit en Imago (4e herziene versie). Den Haag: SDU.
    • Riel, C.B.M. van & Fombrun, C. (2007). Essentials of Corporate Communication. London: Routledge.
    • Fombrun, C. & Riel, C.B.M. van (2004). Hoe succesvolle ondernemingen bouwen aan sterke reputaties. Amsterdam: Prentice Hall.
    • Fombrun, C. & Riel, C.B.M. van (2003). Fame and Fortune: How successful companies build winning reputations. New York: Pearson Publishing/Financial Times.
    • Riel, C.B.M. van (2003). Identiteit & Imago. Den Haag: Academic Service SDU.
    • Riel, C.B.M. van (1997). Communicación Corporativa. Madrid: Prentice Hall.
    • Riel, C.B.M. van (1995). Principles of Corporate Communication. London: Prentice Hall.
    • Riel, C.B.M. van (1994). Handboek Corporate Communication. Geselecteerde artikelen voor het hoger onderwijs. Deventer: Van Loghum Slaterus.
    • Riel, C.B.M. van (1994). Balanceren tussen variëteit en uniformiteit in het corporate communication beleid. Houten: Bohn Stafleu Van Loghum.
    • Adema, R.L.A., Riel, C.B.M. van & Wierenga, B. (1993). Kritische succesfactoren bij management van corporate communication: resultaten van een onderzoek naar management van communicatie bij Nederlandse organisaties. Delft: Eburon.
    • Riel, C.B.M. van (1992). Identiteit en imago: een inleiding in de corporate communication. Schoonhoven: Academic Service economie en bedrijfskunde.
  • Book contributions (27)
    • Riel, C.B.M. van (2012). Corporate Reputation and the Discipline of Public Opinion. In C.E. Carroll (Ed.), Handbook of Communication and Corporate Reputation (in press). Oxford, UK: Wiley Blackwell.
    • Riel, C.B.M. van (2009). Corporate Communication ¿et integreret perspektiv. In Jorn helder, Torbjorn Bredenlow, Jens Lautrup Norgaard (Ed.), Kommunikationsteori ¿en grundbog, Kobenhavn (pp. 269-290). Kopenhagen: Hans Reitzels Forlag.
    • Riel, C.B.M. van (2007). Vkljucevanje Menedzerjev Strateskih Poslovnih Enot v Odlocanje o Strategiji Korporativne Znamke. In Glavni Urednik (Ed.), Teorija in Praksa: Druzboslovna Revija (5) (pp. 709-732).
    • Fombrun, C. & Riel, C.B.M. van (2004). Reputation und Unternehmensergebnis - zentrale Resultate einer empirischen Studie. In Klaus.P Wiedmann & Carsten Heckemuller (Eds.), Ganzheitliches Corporate Finance Management (pp. 293-298). Wiesbade: GWV Fachberlage GmbH.
    • Riel, C.B.M. van (2003). Defining Corporate Communication. In Peggy.S. Bronn & Roberta Wiig (Eds.), Corporate Communication: A Strategic Approach to Building Reputation (pp. 53-73). Oslo: Gyldendal Akademisk.
    • Riel, C.B.M. van (2003). Corporate Communication. In Eric Waarts, Ed Peelen & John Koster (Eds.), NIMA Marketing Lexicon. Groningen: Wolters-Noordhoff.
    • Riel, C.B.M. van & Berens, G.A.J.M. (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Houndmills, Basingstoke: Palgrave Macmillan.
    • Riel, C.B.M. van (2003). The Management of Corporate Communication. In John Balmer & Stephen Greyser (Eds.), Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing (pp. 161-171). London: Routledge.
    • Riel, C.B.M. van (2002). Defining Corporate Communication. In P. Simcic Bronn & R. Wiig (Eds.), Corporate communication : a strategic approach to building reputation (pp. 3-27). Oslo: Gyldendal Norsk Forlag AS.
    • Riel, C.B.M. van & Hasselt, J.J. van (2002). Conversion of Organizational Identity Research Findings into Actions. In B. Moingeon & G.B. Soenen (Eds.), Organizational identities : an integrative perspective. London: Routledge.
    • Riel, C.B.M. van & Berens, G.A.J.M. (2001). Balancing corporate branding policies in multi business companies. In P.J. Kitchen & D.E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century. London: MacMillan Press.
    • Carroll, G.R. & Riel, C.B.M. van (2000). We who are many form one body. In Organizational identification and the impact of multiple perceptions of identity and image in aglobal policy setting organization, paper presented at the Academy of Management Conference in Washington-USA, August 2000. Washington.
    • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). 'Capability building through noncooperative stakeholder relationships: A Case Study'. In K.A. Getz & D. Windsor (Eds.), Proceedings of the IABS 11th Annual Conference (pp. 228-232). -: -.
    • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). 'Capability building when issues break'. In - - (Ed.), Proceedings of the 6th LAIOOB Conference (pp. 11-22). -: -.
    • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). "Capability building through noncooperative stakeholder relationships: A Case Study". In K.A. Getz & D. Windsor (Eds.), Proceedings of the IABS 11th Annual Conference. IABS.
    • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). "Capability building when issues break". In Proceedings of the 6th LAIOOB Conference. LAIOOB.
    • Riel, C.B.M. van & Van Den Bosch, Frans, A.J. (2000). 'Increasing Effectiveness of Managing Strategic Issues Affecting a Firm's Reputation. In E. Doing & A. Weisink (Eds.), Challenges in Communication, State-of-the-Art and future trends (pp. 81-88). UK: International Public-Relations Associations.
    • Riel, C.B.M. van (2000). Interne communicatie bij veranderingsprocessen in organisaties. In B. van Gent & J. Katus (Eds.), Voorlichting in een risicovolle informatiemaatschappij: theorieen, werkwijzen en perspectieven (pp. 93-109). Alphen a/d Rijn: Samson.
    • Rekom, J. van, Wierenga, B. & Riel, C.B.M. van (1998). Exploring network measures of means-end structures. Work-in-progress. In Per Andersson et al (Ed.), Marketing Management: Strategy and Organization (pp. 441-451). Stockholm: Stockholm School of Economics.
    • Smidts, A., Riel, C.B.M. van & Pruyn, A.Th.H. (1998). The impact of employee communication on organizational identification. In P. Andersson & et al (Eds.), Marketing Management: Strategy and Organization, Proceedings of Track 3 (pp. 279-290). Stockholm: Stockholm School of Economics.
    • Riel, C.B.M. van (1996). Corporate Communication, inclusief Public Relations. In E. Waarts, N. Lamperjee, E. Peelen, J. Koster & H. Otte (Eds.), Marketing Lexicon NIMA (pp. 308-317). Groningen: Wolters-Noordhof.
    • Riel, C.B.M. van (1995). Corporate Identity in Financial Service Institutions in the Netherlands. In J. Balmer & S. Greyser (Eds.), Proceedings Conference Corporate Identity in Financial Services (pp. 23-24). Glasgow: Strathclyde, Department of Marketing.
    • Adema, R.L.A., Riel, C.B.M. van & Wierenga, B. (1994). Empirische studie naar kritische-succesfactoren bij het 'managen' van corporate communication. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication, afl. 14 (pp. 2.2.1.1.-29). Houten: Bohn Stafleu van Loghum.
    • Dijk, R.J. van & Riel, C.B.M. van (1994). CommunicatiePlanningSysteem: geautomatiseerd hulpmiddel bij planmatig werken in communicatieprojecten. In C.B.M. van Riel (Ed.), Handboek Corporate Communication. Geselecteerde Artikelen voor het Hoger Onderwijs (pp. 2.2.2-1-2.2.2-33). Deventer: Van Loghum Slaterus.
    • Riel, C.B.M. van (1994). Orkestratie communicatie: gemeenschappelijke vertrekpunten en het merry-go-round principe. In J. Katus, B. van Ruler & A. Weisink (Eds.), Over public relations gesproken: liber amicorum prof. A. van der Meiden (pp. 133-140). Den Bosch: Historion.
    • Riel, C.B.M. van (1994). Een visie vanuit de theorie op varieteit en uniformiteit in het corporate communication-beleid. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek corporate communication (pp. 1.1-1-1.1-42). Houten: Bohn Stafleu Van Loghum.
    • Riel, C.B.M. van, Smidts, A. & Pruyn, A.Th.H. (1994). Organisational Identification and Corporate Identity: an Empirical Approach. In J. Balmer & S. Greyser (Eds.), Proceedings Conference on Corporate Identity Management: towards the Millenium. Glasgow, Scotland, U.K.: Department of Marketing of the University of Strathclyde.
  • Professional publications (33)
    • Riel, C.B.M. van (2012). Het einde van het Zwitserleven gevoel: wat nu? In K Koedijk (Ed.), De pensioenproblematiek in Nederland. E-book (in press).
    • Gertsen, H.F.M., Riel, C.B.M. van & Berens, G.A.J.M. (2009). Avoiding reputation damage in financial restatements. RSM Insight, 1(1), 7-11.
    • Wiedman, K-P., Riel, C.B.M. van & Fombrun, C. (2005). Reputation messen und vergleichen: Der Reputation Quotient deutscher Unternehmen im internationalen Vergleich. In J. Pfannenberg & A. Zerfass (Eds.), Wertschopfung durch Kommunikation (pp. 48-59). Frankfurt am Main: Frankfurter Allgemeine Buch.
    • Fombrun, C. & Riel, C.B.M. van (2004). Managing Your Company's Most Valuable Asset: Its Reputation.
    • Riel, C.B.M. van (2003). Retrospectief: Interdisciplinair onderzoek naar Tandheelkundige Gezondheidsvoorlichting en Opvoeding. Rotterdam: Liber Amicorum prof.dr. M.A.J. Eijkman.
    • Smidts, A., Pruyn, A.Th.H. & Riel, C.B.M. van (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27).
    • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2001). Stakeholder integratie: werken aan wederzijds versterkende relaties. M en O, 55(4), 5-26.
    • Riel, C.B.M. van, Smidts, A. & Pruyn, A.Th.H. (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo.
    • Fombrun, C. & Riel, C.B.M. van (2001). Organisatiereputatie: een literatuuroverzicht. In C.B.M. van Riel (Ed.), Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo.
    • Riel, C.B.M. van (Ed.). (2001). Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo.
    • Riel, C.B.M. van, Stroeker, N.E. & Maathuis, O.J.M. (2001). Organisatiereputatie: meetmethoden. In C.B.M. van Riel (Ed.), Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo.
    • Riel, C.B.M. van (2001). Corporate Branding Management. Thexis, 18(4), 12-17.
    • Riel, C.B.M. van (2001). Het vakgebied corporate communication: de theorie. In C.B.M. van Riel (Ed.), Corporate Communicaten: het managen van reputatie. Alphen aan den Rijn: Adfo.
    • Van Den Bosch, Frans, A.J., Heugens, P.P.M.A.R. & Riel, C.B.M. van (1998). De introductie van GMO-soja in Nederland. Beschrijving en analyse van de communicatie en de strategie van het margarine-, vetten- en oliën-cluster in de periode 1992-1998. Rotterdam: Corporate Communication Centre.
    • Riel, C.B.M. van (1998). Corporate communication. In ? redacteur? (Ed.), NIMA Marketing Lexicon (niet naspeurbaar!) (serie?, reeks?) (pp. pag?-pag?). Groningen: Wolters-Noordhoff.
    • Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (1997). Strategie en communicatie bij besluitvorming over strategische investeringsprojecten. Tijdschrift voor Strategische Bedrijfscommunicatie, 3(4), 80-90.
    • Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (1996). Buffering and bridging as stakeholder strategies of firms: a managerial perspective. (Management Report 287). : .
    • Riel, C.B.M. van (1996). Identiteit en Imago: Grondslagen van Corporate Communication (2e editie). Schoonhoven: Academic Service.
    • Riel, C.B.M. van & Balmer, J. (1995). Corporate Identity: evaluating the Concept and Measurement Techniques in academic Literature. Glasgow: Strathclyde University, Department of Marketing.
    • Riel, C.B.M. van (1995). Parenting Advantage in Corporate Communication Policy of Dutch based Financial Conglomorates. (Management Report Series 224). : .
    • Riel, C.B.M. van, Wierenga, B. & Adema, R.L.A. (1995). Critical Success Factors in Management of Corporate Communication Campaigns: an Empirical Study. (Management Report Series 223). : .
    • Dijk, R. van & Riel, C.B.M. van (1995). Communicatie Planning Systeem: geautomatiseerd hulpmiddel bij planmatig werken in communicatieprojecten. In C.B.M. va Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication (pp. 2.2.2.1-33). Houten: Bohn Stafleu Van Loghum.
    • Riel, C.B.M. van & Oskam, D.J. (1993). Disclosing Strategic Information by Corporate Communication. (Department Report). : .
    • Riel, C.B.M. van & Raaf, D.I. de (1993). The Value of Customized Corporate Communication. (Department Report). : .
    • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management.
    • Riel, C.B.M. van, Adema, R.L.A. & Wierenga, B. (1993). Increasing Communication Success by Efficient Management in Corporate Communication. (Department Report). : .
    • Rekom, J. van, Riel, C.B.M. van & Adema, R.L.A. (1993). Onderzoek naar de identiteit en het imago van C.M.G. (External Report). Rotterdam: Department Marketing Management.
    • Adema, R.L.A. & Riel, C.B.M. van (1992). Management van communicatie bij Nederlandse ondernemingen: eindproject. (Department Report). : .
    • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1992). ROIT bij Gemeente Rotterdam. (External Report). Rotterdam: Department Marketing Managememt.
    • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1992). ROIT bij AKZO. (External Report). Rotterdam: Department Marketing Management.
    • Riel, C.B.M. van (1991). Bouwstenen voor een effectief corporate identity-beleidsprogramma. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication (@, 5) (pp. 2.6-1-2.6-39). Deventer: Van Loghum Slaterus.
    • Rekom, J. van, Riel, C.B.M. van & Wierenga, B. (1991). Corporate identity, van vaag concept naar hard feitenmateriaal. : .
    • Riel, C.B.M. van & Klopman, E. (1991). Van positionering naar profilering, een literatuurstudie naar methoden en technieken op het gebied van positionering en profilering. (Working Paper 101). : .
Recognitions (4)
  • Editorial position (1)
    Journal Corporate Reputation Review
    Role Editor in Chief
    Start date 01-01-1997

  • ERIM Awards (3)
    Name ERIM Book Award
    Year 2013
    Website http://www.erim.eur.nl/index.php?id=10022

    Name ERIM Impact Award
    Year 2006
    Website http://www.erim.eur.nl/index.php?id=10025

    Name ERIM Top Article Award
    Year 2002
    Website http://www.erim.eur.nl/index.php?id=10029

PhD Projects (9)

Corporate Reputation Management: Reaching Out to Financial Stakeholders

Yijing Wang
PhD Candidate: Yijing Wang Role: Supervisor Defended: 08 February 2013 Full text: Download this thesis
 

Organizational Identity Expressiveness and Perception Management

Mignon van Halderen
PhD Candidate: Mignon van Halderen Role: Supervisor Defended: 11 January 2008 Full text: Download this thesis
 

Strategic Issues Management: Implications for Corporate Performance

Pursey Heugens
PhD Candidate: Pursey Heugens Role: Supervisor Defended: 18 October 2001 Full text: Download this thesis
 
Doctoral courses (2)
2013/2014 Corporate Communication
Code: BERM.SC.027
ECTS: 4
Course level: Specialisation

2012/2013 Corporate Communication
Code: BERM.SC.027
ECTS: 4
Course level: Specialisation

Events (1)
Oct 19, 2011 Symposium on the Economic Value of Corporate Reputation
  ERIM Research Seminar | Business-Society Management

Visiting address
Office: T11-56
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Netherlands
Postal address
Postbus 1738
3000 DR, Rotterdam
Netherlands
 

Work in progress

  • Halderen, M.D. van, Riel, C.B.M. van & Brown, T.J. (2014). The Interplay of Enterpreneurs, Resistors, and the Institutional Environment on Evolving Institutional Logics: A Comparative Case Study in the Oil Industry (1997 ¿ 2009). Journal of Management Studies.

Latest publication

Wang, Y., Berens, G.A.J.M. & Riel, C.B.M. van (2013). Competing in the capital market with a good reputation. Corporate Reputation Review, 15(3), 198-221.

Latest book

Essentials of Corporate Communications

This lively and engaging new book addresses a topical and important area of study. Helping readers…

Latest news

2013: The year in top research

ERIM honoured its highest-performing members with ERIM Awards. The winning research spanned such diverse topics as stakeholder engagement, management innovation, intelligent agents, corporate finance, and material handling.

Course

Corporate Communication


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