C. (Christoph) Fuchs

Associate Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Visiting Member ERIM
Field: Marketing
Affiliated since 2010

Christoph Fuchs is Associate Professor at Rotterdam School of Management, Erasmus University. His research interests include customer empowerment and integration, new product development and design, consumer response to novel marketing strategies, and measurement theory. His research has been published or accepted for publication in journals such as the Journal of Marketing, Management Science, Journal of the Academy of Marketing Science, or Journal of Product Innovation Management and won, or was runner-up, for several academic awards including the Thomas C. Hustad Award Best Paper Award 2011 for the best paper published in the Journal of Product Innovation Management in 2011, and the MSI/H. Paul Root Award, for the paper with the most significant contribution to the advancement of the practice of market in the Journal of Marketing in 2012. Prior joining academica, he worked at IBM Central and Eastern Europe.

  • M. Schreier, M.G. de Jong & C. Fuchs (2017). Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries.
  • C. Fuchs & A. Diamantopoulos (2012). Positioning Bases' Influence on Product Similarity Perceptions. In A. Diamantopoulos, W. Fritz & L. Hildebrandt (Eds.), Quantitative Marketing and Marketing Management (pp. 325-348). Berlin: Springer
Elisa Maira

Consumer reactions to acquisitions

  • Role: Daily Supervisor
  • PhD Candidate: Elisa Maira
  • Time frame: 2012 -

Editorial positions

  • International Journal of Research in Marketing

    Editorial Board


Address

Visiting address

Office: Mandeville Building T10-13
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

M. Schreier, M.G. de Jong & C. Fuchs (2017). Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries.

Latest publication

C. Fuchs (2017). How best to market a crowdsourced product? RSM Discovery - Management Knowledge, 29 (1), 15-17.