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G.J. (Gerard) Tellis

Visiting Professor

Gerard Tellis
Slide 1

ERIM Membership:
Visiting Member ERIM, affiliated since 2010

Gerard J. Tellis (PhD Michigan) is Professor, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business.

Dr. Tellis is an expert in innovation, advertising, pricing,new product growth, emerging markets and global market entry. He has published 5 books and over 100 papers ( that have won over 20 awards, including the Long Term Marketing Science, Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and Converse award for lifetime contributions to research. His new book, Unrelenting Innovation, explains how transforming culture can enable firms to stay relentlessly innovative. His book Will and Vision (co-authored with Peter Gold) was cited as one of the top 10 books by the Harvard Business Review and was the winner of the AMA Berry Award.

Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, a Research Professor at the Judge Business School, Cambridge University, and a Fellow of Sidney Sussex College, Cambridge University, UK. He is an Associate Editor of Marketing Science and Journal of Marketing Research and Journal of Marketing Research, and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years. He is VIce-President of External Relations for the Informs Society of Marketing Science and was a Trustee of the Marketing Science Institute.

Publications (8)
Visiting address
Trousdale Parkway 3670
90089, Los Angeles
Postal address
University of Southern California
90089, Los Angeles

Latest publication

Stremersch, S., Tellis, G.J., Franses, P.H.B.F. & Binken, J.L.G. (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71(3), 52-74.