G. (Gizem) Yalcin MSc

Gizem Yalcin
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Marketing
Affiliated since 2015


Gizem Yalcin is a Doctoral Candidate in Marketing at the Rotterdam School of Management.

Her specialization is consumer behaviour, and she is very much interested in the concept of technology and how it affects the way consumers behave. As a side research interest, she also studies prosocial behavior.

Gizem completed her undergraduate studies (BSc) in Management at Bilkent University (Turkey) with a major in marketing & innovation and a minor in psychology. She graduated cum laude in 2017 from ERIM’s Research Master in Business and Management with a specialization in marketing.

She has received several grants during her graduate studies, including one from the European Institute of Advanced Studies in Management (2016) and the ERIM Achievement Grant (2015). In 2017, she was also awarded the Professor G. W. J. Bruins Prize, which is intended for research students who excel in terms of their academic performance and research qualities.

In the Fall of 2018, Gizem is a Visiting Graduate Researcher at University of British Columbia. 

PhD Track Doctoral Research in Consumer Behavior

Consumer Behavior is the study of the full range of human interactions with products, services, their providers, and the marketing activities associated with them. The Consumer Behavior research group of the Department of Marketing Management at Rotterdam School of Management (Erasmus University) is seeking a highly motivated PhD student who desires to pursue an academic career studying consumer behavior. A strong applicant is highly motivated to conduct novel research within the field of consumer behavior/psychology, has a background in psychology, business, statistics, or a related field, and desires to pursue an international career as a leading academic researcher. The project will enable the PhD student to develop new theories about consumer behavior/psychology and support those theories with quantitative research. The project will be defined by the student and the advisors together and thus requires creativity, self-direction, and passion for scientific research.

Attitude formation and change, Choice, Customization, Decision making (processes), Expression modalities, Judgment, Language, Self-control, Speech
Time frame
2017 -


Visiting address

Office: Mandeville Building T10-24
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam