G. (Gizem) Yalcin MSc

Gizem Yalcin
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Marketing
Affiliated since 2015

Gizem Yalcin is a Doctoral Candidate in Marketing at the Rotterdam School of Management.

Her specialization is consumer behavior, and she is very much interested in the concept of technology and how it affects the way consumers behave. As a side research interest, she also studies moral behavior.

Gizem completed her undergraduate studies (BSc) in Management at Bilkent University (Turkey) with a major in marketing & innovation and a minor in psychology. She graduated cum laude in 2017 from ERIM’s Research Master in Business and Management with a specialization in marketing.

She has received several grants during her graduate studies, including one from the European Institute of Advanced Studies in Management (2016) and the ERIM Achievement Grant (2015). In 2017, she was also awarded the Professor G. W. J. Bruins Prize, which is intended for research students who excel in terms of their academic performance and research qualities.

In the Fall of 2018, Gizem is a Visiting Graduate Researcher at University of British Columbia. 


PhD Track Man versus Machine: Unraveling the Dynamics Between Humans and Machines in Consumer Behavior

The adoption of robotics in everyday life has increased rapidly thanks to recent advancements in technology. With the accelerated demand for automated processes, robots, AIs, and algorithms have been given improved skills, including skills associated with human beings. The invasion of technology in all aspects of modern life raises important questions about relationships between humans and non-humans. Gizem’s research focuses on the human-machine dynamics in consumer behavior. She aims to provide a comprehensive understanding of these dynamics involved in the transfer and valuation of information between humans and nonhumans, as well as a counter perspective on the pervasive technology-is-always-good or bad rhetoric in contemporary business literature.

Keywords
Technology, Consumer Behavior, Algorithms, Machines
Time frame
2017 -

Side positions

  • Erasmus Research Institute of Management

    Erasmus Research Participation System (ERPS) Administrator


Address

Visiting address

Office: Mandeville Building T10-24
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands