G.A.J.M. (Guido) Berens

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Organisation
Affiliated since 1999

Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of Business Ethics, among others.

  • G.A.J.M. Berens (2016). Reputation management. In C.E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: Sage
  • G.A.J.M. Berens & W.T. Popma (2014). Creating consumer confidence in CSR communications. In R. Tench, W. Sun & B. Jones (Eds.), Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, 6) (pp. 383-403). Emerald
  • G.A.J.M. Berens, C.J. Fombrun, L.N. Ponzi, N.G. Trad & K. Nielsen (2011). Country Reptrak™: A Standardized Measure Of Country Reputation. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011. Palgrave Macmillan
  • J.J.C. Hietbrink, G.A.J.M. Berens & J. van Rekom (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J.M.T. Balmer & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge
  • G.A.J.M. Berens & J. van Rekom (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T.C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). London: Routledge
  • C.B.M. van Riel & G.A.J.M. Berens (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Houndmills, Basingstoke: Palgrave Macmillan
  • C.B.M. van Riel & G.A.J.M. Berens (2001). Balancing corporate branding policies in multi business companies. In P.J. Kitchen & D.E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century. London: MacMillan Press
  • M.D. van Halderen & G.A.J.M. Berens (2011). 'Strategic framing' to position the corporate brand on important societal issues.

Editorial positions

  • Corporate Reputation Review

    Editor in Chief


Visiting address

Office: Mandeville Building T11-34
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

M.D. van Halderen, G.A.J.M. Berens, M. Bhatt, T.J. Brown & C.B.M. van Riel (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27 (3), 11-13.