M.G. (Marc) Baaij

Associate Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Strategy & Entrepreneurship
Affiliated since 2004

Marc Baaij is an Associate Professor of Strategic Management at Rotterdam School of Management, Erasmus University. He designs and teaches courses in various education programs, including Master of Business Administration (MBA), Master of Science in Business Administration, Bachelor of Science in Business Administration, as well as open and “in-company” executive education programs. Marc is a high-performing member of the Erasmus Research Institute of Management (ERIM), whose research on strategic management and international business has been published in leading international scientific and managerial journals. Additionally, he has (co-) authored three (international) books on strategic management and management consultancy. Marc is currently “Coordinator of Training and Supervision of External PhD Candidates” at RSM. Previously, he served as Academic Director of RSM’s Part-time Master Bedrijfskunde and the Part-time Master Management Consultancy. As a side position, Marc advises management of companies and other organizations on strategy development and execution.

Key Publications (3)

  • M.G. Baaij (2014). An introduction to management consultancy. London: SAGE
  • M.G. Baaij, F.A.J. van den Bosch, H.W. Volberda & T.J.M. Mom (2009). Wederzijds profijt: De strategische waarde van de Top 100 concernhoofdkantoren voor Nederland en van Nederland voor deze Top 100. Rotterdam: Inscope
  • E. Wiebes, M.G. Baaij, B. Keibek & P. Witteveen (2007). The craft of strategy formation. Translating business issues into actionable strategies. Chichester: Wiley
  • M.G. Baaij (1996, november 28). Evolutionary Strategic Management. Firm and Environment, performance over time. Universiteit Nijenrode (443 pag.) Prom./coprom.: Prof.Dr. A. van der Zwan.
  • M.G. Baaij (2015). Why are so many Dutch companies relocating abroad? RSM Discovery - Management Knowledge, 22 (2), 8-10.
  • M.G. Baaij, T.J.M. Mom, F.A.J. van den Bosch & H.W. VolberdaShould management relocate across borders? RSM Insight 10, pp. 10-11.
  • M.G. Baaij, T.J.M. Mom, F.A.J. van den Bosch & H.W. Volberda (2012). Should management relocate across borders? RSM Insight, 10 (2), 10-11.
  • M.G. Baaij (2011). De consultancy methode. Van probleem tot oplossing. Den Haag: Academic Service
  • M.G. Baaij, T.J.M. Mom, Frans, A.J. Van Den Bosch & H.W. Volberda (2009). Strategic value of the top corporate-HQs to the Netherlands - VNO NCW.
  • M.G. Baaij & Frans, A.J. Van Den Bosch (2007, augustus 31). Laat plaats hoofdzetel bedrijf niet enkel aan markt over. Het Financiële Dagblad
  • E. Wiebes, M.G. Baaij & P. Witteveen (2007). De eerste drie maanden van een nieuwe toekomst. Werken aan de strategie van de onderneming. Schiedam: Scriptum
  • M.G. Baaij & Frans, A.J. Van Den Bosch (1999). Naar een evolutionair raamwerk van strategie. Bedrijfskunde, 71 (2), 52-59.
  • M.G. Baaij (1997). Review [Bespreking van het boek De Levende Onderneming : over leven en leren in een turbulente omgeving / The Living Company : habits for survival in a turbulent environment]. .
  • M.G. Baaij & A. van der Zwan (1997). Het veranderingspotentieel van ondernemingen. Nijenrode Management Review, 9-21.
  • H.W. Volberda, Frans, A.J. Van Den Bosch, J.J.P. Jansen & M.G. Baaij (2005, december 23). Geen groot bedrijf het land uit. Het Financiële Dagblad, pp. 9.
  • M.G. Baaij, Frans, A.J. Van Den Bosch & H.W. Volberda (2002). The Impact of Management Consulting Firms on the Building and Leveraging of their Clients' Competencies. COMPETENCE 2002, Sixth International Conference on Competence-Based Management, IMD: Lausanne, Switzerland, October 26-28.
Past courses


Visiting address

Office: Mandeville Building T07-35
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

Marc Baaij (2017). Comments on ‘Diversification strategy and the roles of the centre’. Long Range Planning, 50 (1), 1-3. doi: http://dx.doi.org/10.1016/j.lrp.2016.12.012