M.G. (Martijn) de Jong

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2006

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).

Prof. De Jong's research interests include empirical quantitative marketing, with specific interests in cross-cultural research, stated preference methodology, sensitive consumer behavior, online privacy, social networks & user-generated content, and customer empowerment. He teaches Global Marketing and Marketing Research was formerly the academic director of the master program in marketing. 

Prof. De Jong's work has been published in the most prestigious marketing journals, such as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing.

Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education. Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008.

Prof. De Jong has acted as a consultant for various companies in the market research, luxury, and addictive substances industries, for universities, and he has also served as a legal expert witness.

  • Yang, C., Toubia, O. & Jong, M.G. de (2017). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments.
  • Mintz, O., Steenkamp, J.B.E.M., Jong, M.G. de & Currim, I.S. (2017). Drivers of Metric Use in Marketing Mix Decisions: An Investigation Across the G7, BRIC, and MIST Countries.
  • Jong, M.G. de & Bockenholt, U. (2015). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3). Boca Raton, FL: Chapman & Hall/CRC.

Editorial positions

  • Journal of Consumer Research

    Editorial Board

  • Journal of Marketing Research

    Editorial Board

  • Marketing Science

    Editorial Board

Organization Membership

  • Institute for Operations Research and the Management Sciences

    Member

  • American Marketing Association

    Member

2013
May
31
ERIM Inaugural Address Research in Management Series
  • EUR - Research Prize (2010)

    Details

  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2009)

    Details

  • Fellowship - EUR (2007)

    Details

  • Fellowship - ERIM early career talent programme (2006)

    Details


Address

Visiting address

Office: Tinbergen Building H15-08
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

Yang, C., Toubia, O. & Jong, M.G. de (2017). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments.
Mintz, O., Steenkamp, J.B.E.M., Jong, M.G. de & Currim, I.S. (2017). Drivers of Metric Use in Marketing Mix Decisions: An Investigation Across the G7, BRIC, and MIST Countries.

Latest publication

Yang, L., Toubia, O.T. & Jong, M.G. de (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research, 52 (2), 166-183. doi: http://dx.doi.org/10.1509/jmr.13.0288