M.G. (Martijn) de Jong

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2006

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).

Prof. De Jong's research interests include empirical quantitative marketing, with specific interests in cross-cultural research, stated preference methodology (design and data analysis), sensitive consumer behavior, online privacy, social networks & user-generated content, and customer empowerment. He teaches Global Marketing and Marketing Research and is also academic director of the master program in marketing. 

Prof. De Jong's work has been published in the most prestigious marketing journals, such as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing.

Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of a long list of awards including the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education. Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

His PhD is in marketing from Tilburg University in 2006, and he holds a BSc and MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008.

Prof. De Jong has acted as a consultant for various companies in the market research, luxury, and addictive substances industries, for universities, and he has also served as a legal expert witness.


  • Jong, M.G. de & Bockenholt, U. (2015). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3). Boca Raton, FL: Chapman & Hall/CRC.

Editorial positions

  • Marketing Science

    Editorial Board

  • Journal of Marketing Research

    Editorial Board

  • International Journal of Research in Marketing

    Associate Editor

Organization Membership

ERIM Inaugural Address Research in Management Series
  • EUR - Research Prize (2010)


  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2009)


  • Fellowship - EUR (2007)


  • Fellowship - ERIM early career talent programme (2006)



Visiting address

Office: Tinbergen Building H15-08
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

Yang, L., Toubia, O.T. & Jong, M.G. de (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research, 52 (2), 166-183. doi: http://dx.doi.org/10.1509/jmr.13.0288