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M.G. (Martijn) de Jong

Full Professor

Martijn de Jong
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Professor of Marketing Research

ERIM Membership:
Member ERIM, affiliated since 2006
ERIM Role(s):
Member ERIM Funding Advisory Board (FAB) (since 2012)

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).

His main research interest is in consumer preference measurement. He applies statistical and psychometric methods to improve marketing decision making. Often his research is cross-cultural in nature, and inferences are drawn based on large-scale cross-national datasets.

His research has featured in both mainstream media – various newspapers, trade magazines, and radio interviews – and academic journals including Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, Psychometrika, Journal of Personality and Social Psychology, and Quantitative Marketing & Economics.

Professor de Jong is the recipient of a long list of awards including a nomination for the 2005 AMA doctoral consortium, Tilburg University's dissertation award 2007, member of the ERIM Early Career Talent Program, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, Marketing Science Young Scholar 2009, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education.

He has held visiting positions at Columbia University and New York University in the USA.

Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

Professor de Jong obtained his Propadeutical Exam in Econometrics summa cum laude ('met lof') from Erasmus University and his MSc in Econometrics summa cum laude ('met lof') from Erasmus University. He obtained his PhD in marketing summa cum laude ('met lof') from Tilburg University.

Work in progress
  • Jong, M.G. de & Bockenholt, U. (2014). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, and Applications.
Publications (13)
Recognitions (10)
  • Editorial position (3)
    Journal International Journal of Research in Marketing
    Role Associate Editor

    Journal Journal of Marketing Research
    Role Editorial Board

    Journal Marketing Science
    Role Editorial Board

  • Organisation membership (3)
    Organisation American Statistical Assosiation, Business and Economic Statistics Section
    Role Member

    Organisation Institute for Operations Research and the Management Sciences
    Role Member

    Organisation American Marketing Association
    Role Member

  • ERIM Awards (4)
    Name EUR - Research Prize
    Year 2010

    Name ERIM Award for 'Outstanding Performance by a Young Researcher'
    Year 2009

    Name Fellowship - EUR
    Year 2007

    Name Fellowship - ERIM early career talent programme
    Year 2006

Doctoral courses (2)
2012/2013 ERIM Research Clinic Marketing
Code: BERM.RC.003
Course level: Clinic

2012/2013 Marketing Strategy Research
Code: BERM.SC.011
Course level: Specialisation

Events (2)
May 31, 2013 New Survey Methods: Tools to Dig for Gold
  ERIM Inaugural Address Research in Management Series | Marketing

Nov 15, 2005 Relaxing Measurement Invariance In Cross-National Consumer Research Using A Hierarchical IRT Model
  ERIM Research Seminar | Marketing

Visiting address
Office: H15-08
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Postal address
Postbus 1738
3000 DR, Rotterdam

Work in progress

  • Jong, M.G. de & Bockenholt, U. (2014). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, and Applications.

Latest publication

Jong, M.G. de (2013). New survey methods: tools to dig for gold. (2013, mei 31). Rotterdam: Erasmus Research Institute of Management.

Latest news

Inaugural Address: New Survey Methods

On Friday 31 May 2013 Martijn de Jong, Professor of Marketing Research, presented his inaugural address entitled ‘New Survey Methods: Tools to Dig for Gold’.