M.G. (Martijn) de Jong

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2006

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).

Prof. De Jong applies statistical and econometric methods to improve marketing decision making. He is a leading expert in stated preference methodologies (both design and data analysis) and cross-cultural marketing. His recent research interests are the economics of digitization, user-generated content, privacy issues, and customer empowerment. 

Prof. De Jong's work has been published in the leading marketing journals, such as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing (associate editor).

Prof. De Jong has acted as a consultant for various companies in the market research, luxury, and addictive substances industries, for universities, and he has also served as a legal expert witness.

Prof. De Jong teaches global marketing and marketing research, and he is also director of the master program in marketing.

Professor de Jong is the recipient of a long list of awards including a nomination for the 2005 AMA doctoral consortium, Tilburg University's dissertation award 2007, member of the ERIM Early Career Talent Program, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, Marketing Science Young Scholar 2009, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education. Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

His PhD is in marketing from Tilburg University in 2006, and he holds a BSc and MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008.

  • Jong, M.G. de & Bockenholt, U. (2015). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3). Boca Raton, FL: Chapman & Hall/CRC.

Editorial positions

  • International Journal of Research in Marketing

    Associate Editor

  • Journal of Marketing Research

    Editorial Board

  • Marketing Science

    Editorial Board

Organization Membership

ERIM Inaugural Address Research in Management Series
  • EUR - Research Prize (2010)


  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2009)


  • Fellowship - EUR (2007)


  • Fellowship - ERIM early career talent programme (2006)



Visiting address

Office: Tinbergen Building H15-08
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

Yang, L., Toubia, O.T. & Jong, M.G. de (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research, 52 (2), 166-183. doi: http://dx.doi.org/10.1509/jmr.13.0288