M.G. (Martijn) de Jong

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2006

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).

Prof. De Jong's research interests include empirical quantitative marketing, with specific interests in cross-cultural research, stated preference methodology, sensitive consumer behavior, online privacy, social networks & user-generated content, and customer empowerment. He teaches Global Marketing and Marketing Research was formerly the academic director of the master program in marketing. 

Prof. De Jong's work has been published in the most prestigious marketing journals, such as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing.

Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education. Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008.

Prof. De Jong has acted as a consultant for various companies in the market research, luxury, and addictive substances industries, for universities, and he has also served as a legal expert witness.

  • M. Schreier, M.G. de Jong & C. Fuchs (2018). Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries.
  • O. Mintz, J.B.E.M. Steenkamp, M.G. de Jong & I.S. Currim (2018). Managerial Metric Use Across the G7, BRIC, and MIST Countries: A Cultural Perspective.
  • C. Yang, O. Toubia & M.G. de Jong (2018). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments.
  • M.G. de Jong & U. Bockenholt (2015). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3). Boca Raton, FL: Chapman & Hall/CRC

Editorial positions

  • Journal of Consumer Research

    Editorial Board

  • Marketing Science

    Editorial Board

  • Journal of Marketing Research

    Editorial Board

Organization Membership

  • Institute for Operations Research and the Management Sciences

    Member

  • American Marketing Association

    Member

PhD project in the marketing department at the Erasmus School of Economics

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Centre for Marketing and Innovation (www.ecmi.nl), which is the research centre of the department. The topic of the PhD project will be aligned with one or more of ECMI's main research areas in close cooperation with the candidate.

Read more
  • EUR - Research Prize (2010)

    Details

  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2009)

    Details

  • Fellowship - EUR (2007)

    Details

  • Fellowship - ERIM early career talent programme (2006)

    Details


Address

Visiting address

Office: Tinbergen Building H15-08
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

M. Schreier, M.G. de Jong & C. Fuchs (2018). Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries.
O. Mintz, J.B.E.M. Steenkamp, M.G. de Jong & I.S. Currim (2018). Managerial Metric Use Across the G7, BRIC, and MIST Countries: A Cultural Perspective.

Latest publication

M.G. de Jong & U. Bockenholt (2015). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3). Boca Raton, FL: Chapman & Hall/CRC