M.G. (Martijn) de Jong

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2006

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).

His main research interest is in consumer preference measurement. He applies statistical and psychometric methods to improve marketing decision making. Often his research is cross-cultural in nature, and inferences are drawn based on large-scale cross-national datasets.

His research has featured in both mainstream media – various newspapers, trade magazines, and radio interviews – and academic journals including Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, Psychometrika, Journal of Personality and Social Psychology, and Quantitative Marketing & Economics.

Professor de Jong is the recipient of a long list of awards including a nomination for the 2005 AMA doctoral consortium, Tilburg University's dissertation award 2007, member of the ERIM Early Career Talent Program, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, Marketing Science Young Scholar 2009, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education.

He has held visiting positions at Columbia University and New York University in the USA.

Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

Professor de Jong obtained his Propadeutical Exam in Econometrics summa cum laude ('met lof') from Erasmus University and his MSc in Econometrics summa cum laude ('met lof') from Erasmus University. He obtained his PhD in marketing summa cum laude ('met lof') from Tilburg University.

  • Jong, M.G. de & Bockenholt, U. (2014). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, and Applications.

Editorial positions

  • International Journal of Research in Marketing

    Associate Editor

  • Journal of Marketing Research

    Editorial Board

  • Marketing Science

    Editorial Board

Organization Membership

ERIM Inaugural Address Research in Management Series
  • EUR - Research Prize (2010)


  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2009)


  • Fellowship - EUR (2007)


  • Fellowship - ERIM early career talent programme (2006)



Visiting address

Office: Tinbergen Building H15-08
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

Yang, L., Toubia, O.T. & Jong, M.G. de (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research.