R. (Richard) Paap

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Richard Paap is a professor of Econometrics at Econometric Institute, Erasmus School of Economics (ESE). He obtained his PhD from the same school in 1997.

His research concerns the application of econometric models in marketing and macroeconomics using Bayesian and frequentist approaches. He has publications in several major econometric, economic and marketing journals and he is coauthor of the book Quantitative Models in Marketing Research.

He is currently the coordinator of the bachelor program Econometrics and Operations Research and the master program Econometrics.

  • Hauwe, S. van den, Paap, R. & Dijk, D.J.C. van (2011). Bayesian forecasting of federal funds target rate decisions. (Preprints). Rotterdam: Tinbergen Institute Discussion Paper No. 11-093/4.
  • Franses, P.H.B.F. & Paap, R. (2004). Periodic time series models (Advanced texts in econometrics). Oxford: Oxford University Press.
  • Franses, P.H.B.F. & Paap, R. (2001). Quantitative models in marketing research. Cambridge: Cambridge University Press.
  • Paap, R. & Dijk, H.K. van (2008). Distribution and Mobility of Wealth of Nations. In D. Chotikapanich (Ed.), Modeling Income Distributions and Lorenz Curves (pp. 71-94). New York: Springer.
  • Ravazzolo, F., Paap, R., Dijk, D.J.C. van & Franses, P.H.B.F. (2008). Bayesian model averaging in the presence of structural breaks. In M. Wohar & D.E. Rapach (Eds.), Forecasting in the Presence of Structural Breaks and Model Uncertainty (Frontiers of Economics and Globalization, 3) (pp. 561-594). Bingley: Emerald Group Publishing.
  • Fok, D., Franses, P.H.B.F. & Paap, R. (2006). Performance of seasonal adjustment procedures: simulation and empirical results. In T.C. Mills & K. Patterson (Eds.), Palgrave Handbook of Econometrics, Volume 1, Econometric Theory (pp. 1035-1055). Basingstoke: Palgrave MacMillan.
  • Fok, D., Franses, P.H.B.F. & Paap, R. (2002). Econometric analysis of the market share attraction model. In P.H.B.F. Franses & A.L. Montgomery (Eds.), Advances in econometrics: Econometric models in marketing, chapter 10 (Advances in Econometrics, 16) (pp. 223-256). Amsterdam: JAI Press.
  • Franses, P.H.B.F. & Paap, R. (2002). Forecasting with periodic autoregressive time-series models. In M.P. Clements & D.F. Hendry (Eds.), A companion to economic forecasting (pp. 432-452). Oxford: Blackwell Publishers Ltd.
  • Paap, R. (2011). Laten we het elkaar nog moeilijker maken. Oratie (2011, januari 21). Rotterdam: Erasmus Universiteit.
Carlos Hernandez Mireles

Marketing Modeling for New Products

Dennis Fok

Advanced Econometric Marketing Models

  • Role: Co-promotor
  • PhD Candidate: Dennis Fok
  • Time frame: 1999 - 2003

Editorial positions

  • Statistica Neerlandica

    Associate Editor

  • Associate Editor

ERIM Inaugural Address Research in Management Series
  • ERIM Book Award (2003)


  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2002)



Visiting address

Office: Tinbergen Building H11-17
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Work in progress

Hauwe, S. van den, Paap, R. & Dijk, D.J.C. van (2011). Bayesian forecasting of federal funds target rate decisions. (Preprints). Rotterdam: Tinbergen Institute Discussion Paper No. 11-093/4.

Latest publication

Lourenço, C.J.S. da, Gijsbrechts, E. & Paap, R. (2015). The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis. Journal of Marketing Research, 52 (2), 200-216. doi: http://dx.doi.org/10.1509/jmr.11.0536