T. (Ting) Li

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Logistics & Information Systems
Affiliated since 2004

Dr. Ting Li is an Associate Professor of Information Systems and the Academic Director of MSc Business Information Management at Rotterdam School of Management (RSM), Erasmus University. She is the founding member of the Erasmus Centre for Data Science and Business Analytics. Ting Li is an expert in Digital Strategy, Ecommerce, Social Media Analytics, Mobile Marketing, Business Analytics, Online Advertising, and Pricing and Revenue Management. She has been a Visiting Professor at the Wharton School of Business, Temple University, Arizona State University, City University of Hong Kong, and Tsinghua University.

Ting Li's research interest focuses on the understanding of the strategic use of information and its economic impacts on consumer behavior and firm strategy. Theoretically, she proposes new theoretical perspectives to understand why and how firms develop digital capabilities to improve their business capability, and how new information (technologies) impact consumer behavior and decision making. Methodologically, she applies inter-disciplinary approaches combining survey, choice experiment, large-scale randomized field experiments, machine learning, with eye-tracking, agent-based simulation, and sentiment analysis to investigate the impact of IT on individuals, organizations, markets, and networks. Her work has been published in leading scientific journals, including Information Systems Research, Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce, and many others. Her research has been recognized with best paper awards and nominations (European Research Paper of the Year 2015), and best dissertation awards (Prof. Aart Bosman Dissertation Award, Accenture-PIM Marketing Science Dissertation Award). Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO).

Ting Li develops close collaborations with industry partners. Her academic work introduces methods, models, and principles to guide organizations to manage informational challenges, build capabilities and compete in online environments. She has consulted and worked in various capacities with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, RET, amongst others. Ting’s teaching expertise is in the areas of information strategy, digital commerce, social and mobile analytics, and social networks. She teaches in the RSM Bachelor and Master programmes and is active in open enrollment executive education. Prior to joining academic, Ting worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. She obtained her Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam.

Her faculty page can be found at: www.rsm.nl/people/ting-li/. Follow her on Twitter at @tinglinl.

Key Publications (12)

  • Yang, S., Li, T. & Heck, E. van (2015). Information Transparency in Prediction Markets. Decision Support Systems, 78, 67-79. doi: http://dx.doi.org/10.1016/j.dss.2015.05.009
  • Li, Ting & Slee, T (2014). The Effects of Information Privacy Concerns on Digitizing Personal Health Records. Journal of the American Society for Information Science and Technology, 65 (8), 1541-1554. doi: http://dx.doi.org/10.1002/asi.23068[go to publisher's site]
  • Li, Ting, Kauffman, R.J., Heck, E. van, Vervest, P.H.M. & Dellaert, B.G.C. (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25 (2), 345-363. doi: http://dx.doi.org/10.1287/isre.2014.0521[go to publisher's site]
  • Karl, Lang & Li, Ting (2014). Introduction to the Special Issue: Business Value Co-Creation Enabled by Social Technologies. International Journal of Electronic Commerce, 18 (2), 5-10. doi: http://dx.doi.org/10.2753/JEC1086-4415180200[go to publisher's site]
  • Li, Ting, Berens, G.A.J.M. & Maertelaere, M. de (2014). Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce, 18 (2), 97-125. doi: http://dx.doi.org/10.2753/JEC1086-4415180204[go to publisher's site]
  • Li, Ting & Meshkova, Z (2013). Examining the impact of rich media on consumer willingness to pay in online stores. Electronic Commerce Research and Applications, 12 (6), 449-461. doi: http://dx.doi.org/10.1016/j.elerap.2013.07.001[go to publisher's site]
  • Eberle, D, Berens, G.A.J.M. & Li, Ting (2013). The impact of interactive corporate social responsibility communication on corporate reputation. Journal of Business Ethics, 118 (4), 731-746. doi: http://dx.doi.org/10.1007/s10551-013-1957-y[go to publisher's site]
  • Li, Ting & Unger, T. (2013). Willing to Pay for Quality Personalization? Trade-off Between Quality and Privacy. European Journal of Information Systems, 21 (6), 621-642. doi: http://dx.doi.org/10.1057/ejis.2012.13[go to publisher's site]
  • Lovric, M., Li, Ting & Vervest, P.H.M. (2013). Sustainable Revenue Management: An Agent-Based Modeling Approach. Decision Support Systems, 54 (4), 1587-1601. doi: http://dx.doi.org/10.1016/j.dss.2012.05.061[go to publisher's site]
  • Li, Ting & Kauffman, R. (2012). Adaptive Learning in Service Operation. Decision Support Systems, 53 (2), 306-319. doi: http://dx.doi.org/10.1016/j.dss.2012.01.011[go to publisher's site]
  • Kauffman, R.J., Li, Ting & Heck, E. van (2010). Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce, 15 (1), 113-143. doi: http://dx.doi.org/10.2753/JEC1086-4415150105[go to publisher's site]
  • Li, Ting, Heck, E. van & Vervest, P.H.M. (2009). Information Capability and Value Creation Strategy: Advancing Revenue Management Through Mobile Ticketing Technologies. European Journal of Information Systems, 18 (1), 38-51. doi: http://dx.doi.org/10.1057/ejis.2009.1[go to publisher's site]
  • Cheng, Z, Li, Ting & Pavlou, P (2016). Acquisition Channels and Customer Churn: Evidence from the Auto Insurance Industry. In Statistical Challenge in eCommerce Research Symposium (SCECR).
  • Frick, T.W. & Li, Ting (2016). Social Retargeting: A Field Experiment. In The Economics of Information and Communication Technologies, ZEW Conference. Centre for European Economics Research.
  • Frick, T.W. & Li, Ting (2016). Social Retargeting: A Field Experiment. In Statistical Challenge in eCommerce Research Symposium (SCECR).
  • Frick, T.W. & Li, T. (2015). Social Retargeting – A Randomized Field Experiment. In 37th ISMS Marketing Science Conference.
  • Frick, T.W. & Li, T. (2015). Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study. In 37th ISMS Marketing Science Conference.
  • Li, Ting & Tsekouras, D. (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the International Conference on Information Systems.
  • Tsekouras, D. & Li, Ting (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the European Conference on Information Systems.
  • Li, Ting & Tsekouras, D. (2015). Free Shipping 3.0: Leveraging Scarcity and Popularity Information – A Randomized Field Experiment. In Conference on Information Systems and Technology.
  • Frick, T.W., Tsekouras, D. & Li, T. (2014). The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance. In Annual Meeting of the Academy of Management. Philadelphia, US.
  • Frick, T.W., Tsekouras, D. & Li, Ting (2014). For Whom, How, and Where? Examining the Relationship between Social Media and Music Album Performance. In Tenth Symposium on Statistical Challenges in eCommerce Research (SCECR 2014). Tel Aviv, Israel.
  • Li, Ting, Berens, G.A.J.M. & Maertelaere, M. de (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce.
  • Li, Ting & Tsekouras, D. (2012). More Effort to Personalize? Examining Perceived Effort as a Signal for Quality. In Proceedings of the International Conference on Electronic Commerce.
  • Bouman, P.C., Lovric, M., Li, Ting, Hurk, E. van der, Kroon, L.G. & Vervest, P.H.M. (2012). Recognizing Demand Patterns from Smart Card Data for Agent-Based Micro-simulation of Public Transport. In M. Vasirani, E. Camponogara, H. Hiromitsu & F. Klügl (Eds.), Proceedings of the 7th Workshop on Agents in Traffic and Transportation. Valencia.
  • Li, Ting & Soonius, G (2012). Is Your Social Media Strategy Effective? An Empirical Study of the Factors Influencing the Success of Facebook Campaigns. In Proceedings of the Workshop on Electronic Business.
  • Li, Ting, Lovric, M. & Vervest, P.H.M. (2011). Agent-Based Modeling Approach to Revenue Management in Public Transportation. In Organizations and Society in Information Systems. OASIS.
  • Kauffman, R., Li, Ting & Heck, E. van (2010). A Theory of Informedness and Business Network Co-Production. In R. Sprague (Ed.), Proceedings of the 43th Hawaii International Conference on Systems Science. Los Alamitos, CA, USA: IEEE Computer Society Press.
  • Kauffman, R., Li, Ting, Heck, E. van & Vervest, P.H.M. (2009). Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis. In R. Sprague (Ed.), Proceedings of the 42th Hawaii International Conference on Systems Science. Los Alamitos, CA, USA: IEEE Computer Society Press.
  • Kauffman, R., Li, Ting, Heck, E. van & Vervest, P.H.M. (2008). A Multi-Method Approach to Integrate and Joint Optimize Service Attribute Bundles and Capacity Management. In Proceedings of the Eighteenth Annual Workshop on Information Technologies and Systems. Paris, France.
  • Kauffman, R., Li, Ting, Heck, E. van & Vervest, P.H.M. (2008). Consumer Informedness and Information Technology: An Empirical Study of Heterogeneous Consumer Choice. In Twentieth Workshop on Information Systems and Economics. Paris, France.
  • Li, Ting, Heck, E. van & Vervest, P.H.M. (2008). Use and Impact of Mobile Ticketing Technologies for Revenue Management. In Academy of Management Meeting. Anaheim, CA, USA.
  • Li, Ting, Heck, E. van & Vervest, P.H.M. (2007). Study of Network Structural Properties of Complex Dutch Railway Transportation Network. In Transportation Research Board 86th Annual Meeting. Washington DC, USA.
  • Li, Ting, Heck, E. van & Fleischmann, M. (2007). Understanding Dynamic Pricing in Public Transport: The Role of Smart Card Technology Adoption. In Academy of Management Meeting. Philadelphia, PA, USA.
  • Li, Ting, Vervest, P.H.M., Heck, E. van & Rooijmans, P. (2006). Improve Yield in Public Transport – A Focus on ICT Capability. In Proceeding of the IEEE International Conference on Service Operations and Logistics, and Informatics. Shanghai, China.
  • Li, Ting, Heck, E. van, Vervest, P.H.M., Voskuilen, J., Hofker, F. & Jansma, F. (2006). Passenger Travel Behavior Model in Railway Network Simulation. In Proceedings of the 38th Conference on Winter Simulation. Monterey, CA, USA: IEEE.
  • Li, Ting, Hofker, F., Heck, E. van & Vervest, P.H.M. (2006). Do Customers Respond to Differentiated Pricing in Public Transport? -- An Analysis of Behavioral Response Using Stated Preference Experiment. In Proceeding of the TRAIL Research Congress 2006. Rotterdam, NL.
  • Li, Ting, Vervest, P.H.M. & Heck, E. van (2005). Smart Card Technology in Transportation Industry -- A Yield Management Perspective. In Proceeding of the International Conference on Electronic Business. Hong Kong.
  • Li, Ting, Lovric, M. & Vervest, P.H.M. (2013). Understanding Complexity in Public Transportation. Rotterdam: Haveka.
  • Li, Ting, Heck, E. van & Vervest, P.H.M. (2006). Dynamic Pricing Strategies for Yield Improvement with Smart Card Adoption in Dutch Travel Industry. In M. Hitz, M. Sigala & J. Murphy (Eds.), Information and Communication Technologies in Tourism. Wien: Springer.
  • Li, Ting, Heck, E. van & Vervest, P.H.M. (2006). Customer-Centric Business Networks: Case of the Evolutionary Network of Octopus. In P. Vervest, E. van Heck & K. Preiss (Eds.), Smart Business Network: A New Business Paradigm. Amsterdam: Springer.
Thomas Frick

Social Advertising

  • Role: Daily Supervisor
  • PhD Candidate: Thomas Frick
  • Time frame: 2013 -
Ting Li

Informedness and Customer-Centric Revenue Management

  • Role: PhD Candidate
  • PhD Candidate: Ting Li
  • Time frame: 2004 - 2009

Editorial positions

  • Journal of Management Information Systems

    Referee

  • International Journal of Electronic Commerce

    Referee

  • Electronic Commerce Research and Applications

    Associate Editor

2016
June
14
ERIM Research Seminar
2016
May
31
2014
May
15
ERIM Research Seminar
2013
December
12
2013
October
11
2013
June
18
2013
June
03
2009
January
16
PhD Defence ERIM Doctoral Programme

Address

Visiting address

Office: Mandeville Building T09-16
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Cheng, Z, Li, Ting & Pavlou, P (2016). Acquisition Channels and Customer Churn: Evidence from the Auto Insurance Industry. In Statistical Challenge in eCommerce Research Symposium (SCECR).