V.J.A. (Vareska) van de Vrande

Associate Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Strategy & Entrepreneurship
Affiliated since 2007

Vareska van de Vrande is Professor of Collaborative Innovation and Business Venturing at Rotterdam School of Management, Erasmus University. Vareska joined RSM in 2007 after completing a PhD in Industrial Engineering and Management Science at the Eindhoven University of Technology.

Vareska's expertise focuses on the areas of corporate venturing and collaborative innovation, including external technology sourcing, corporate venture capital investments, strategic alliances, joint ventures, and mergers and acquisitions. Other research interests include (corporate) entrepreneurship, patents, and venture capital. She has published articles in leading academic journals, including the Strategic Management Journal, the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and the Journal of Business Venturing. At RSM, Vareska teaches courses and modules in Strategic Management and Corporate Venturing at different levels.

In addition, Vareska is also the director of the Part-time PhD Programme in Management at RSM, a visiting professor at the École Polytechnique Fédérale de Lausanne in Switzerland, the founder of two web-portals on open innovation (www.openinnovatie.nl and www.openinnovation.eu), and a certified LEGO SERIOUS PLAY facilitator.

  • Brunswicker, S. & Vrande, V.J.A. van de (2014). Exploring Open Innovation in Small and Medium-Sized Enterprises. In H Chesbrough, W Vanhaverbeke & J West (Eds.), Exploring the next wave of open innovation research. Cheltenham: Edward Elgar.
  • Burgers, J.H. & Vrande, V.J.A. van de (2011). Who is the Corporate Entrepreneur? Insights from Opportunity Discovery and Creation Theory. In S. Zahra (Ed.), Handbook of Corporate Entrepreneurship. Edward Elgar.
  • Vrande, V.J.A. van de (2008). The Importance of Internal Alignment for Open Innovation. In Open Innovation: The New Business Strategy. Hyderabad: Icfai University Press.
  • Halman, J., Ulijn, J., Vrande, V.J.A. van de & Umbach, F. (2007). The importance of cooperation and support for technology start-ups: a comparison of the Eindhoven and Darmstadt areas. In Entrepreneurship, cooperation and the firm: the emergence and survival of high tech ventures in Europe (pp. 261-286). Cheltenham: Edward Elgar.
  • Vrande, V.J.A. van de (2007, November 07). Not invented here: managing corporate innovation in a new era. TUE (Eindhoven: Eindhoven Centre for Innovation Studies). Prom./coprom.: Prof.Dr. G.M. Duysters & W. Vanhaverbeke.
  • Vrande, V.J.A. van de (2013). Walking the knowledge tightrope. RSM Insight, 15 (3), 16-17.
  • Vrande, V.J.A. van de & Man, A.P. de (2010). Embracing Open Innovation. In Innovation EU, Vol. 2-1. London: Innovation Europe.
  • Vrande, V.J.A. van de & Vanhaverbeke, W. (2006). Innoveren door Externe Innovatie. In VMA Jaarboek 2006 (pp. 38-45).
  • Rochemont, M. de & Vrande, V.J.A. van de (2006). Open Innovatie en de Rol van Corporate Venture Capital. In J. Sistermans (Ed.), Open stellingen: Essays over Open Innovatie (pp. 57-64). Den Haag: Quantes.
  • Hynes, N. & Vrande, V.J.A. van de (2013, December 31). When going Dutch means a free lunch: how Australians could build social capital. The Conversation
Jitse Duijsters

Capturing the strategic value of corporate venturing

Pengfei Wang

Innovation, Status, and Networks

  • Role: Daily Supervisor
  • PhD Candidate: Pengfei Wang
  • Time frame: 2011 - 2016

PhD in Strategic Management and Entrepreneurship

The Department of Strategic Management and Entrepreneurship at the Rotterdam School of Management, Erasmus University provides a strong research environment, with numerous faculty members and PhD students working across nearly all relevant fields of the wider strategic management field. Three characteristics make the Department an excellent environment for high-quality candidates to pursue a PhD.

  • First, we pride ourselves in our excellent PhD placement record, and our graduates routinely find placements in top schools worldwide. Recent placements include INSEAD, Judge (Cambridge), Desautels (McGill), HEC Paris, ETH Zurich, Otto Besheim (WHU), and Moore (University of South Carolina).
  • Second, the department hosts specialists in a wide variety of methodological traditions, including survey and archival data analysis, longitudinal econometric analysis, meta-analysis, case studies, grounded theory, and fuzzy-set qualitative comparative analysis.
  • Third, our department is well-connected internationally. It structurally hosts visiting professors, like Gerry George (SMU), and our own faculty have held visiting positions at schools like Harvard, Imperial, Kellogg, MIT, and Wharton.

In short, the Department offers one of the most stimulating and productive environments for pursuing a PhD in Strategic Management and Entrepreneurship in North-western Europe.

PhD research in the Strategic Management and Entrepreneurship group at the Rotterdam School of Management is expected to take place within four main research themes that represent currently ongoing research:

  1. Corporate Entrepreneurship;
  2. Strategic Renewal;
  3. Corporate Governance and Competitiveness;
  4. Global Strategy.

Although research that cuts across these four themes is encouraged, candidates are expected to express and explain their preferences for one or more research themes in the cover letter of their application.

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Fastest route to failure: Does speed matter in project terminations?

The development of new products plays an important role in sustaining competitive advantage. However, innovation and product development processes are uncertain in nature and often compete for the same resources. To manage this uncertainty, many companies have adopted a stage-gate model in which projects need to fulfil certain criteria before moving to the next stage. At the end of each stage, projects can be terminated when a firm realizes there is no or little potential. Speed of termination thus is an important aspect of the new product development process as early termination frees up resources for other, more promising, projects. This project will use the natural experiment of drug discovery and development failures in the context of drug development in the pharmaceutical industry. Drug development process are not only highly certain and very costly in nature, they are also highly regulated and follow a sequence of well-defined stages before a product reaches the market.

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Visiting address

Office: Mandeville Building T07-30
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

Brunswicker, S. & Vrande, V.J.A. van de (2014). Exploring Open Innovation in Small and Medium-Sized Enterprises. In H Chesbrough, W Vanhaverbeke & J West (Eds.), Exploring the next wave of open innovation research. Cheltenham: Edward Elgar.