V.D. (Viktor) Koritarov

RSM - Rotterdam School of Management
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Organisation
Affiliated since 2012

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Exploring the interaction between regulatory focus and crisis control

The importance of an organization´s reputation in shaping both shareholder and stakeholder value cannot be easily underestimated. Despite the abundant research on corporate reputation, however, scholars are only beginning to study the workings of reputation damage, how reputations fall prey to decay and how organizations can deal effectively with this issue. In this PhD project, we will take a stakeholder approach and look not only at how different stakeholders react to incidents that put reputations at risk, but also at how they respond to different restorative strategies. The currently proposed PhD project therefore aims to provide insight into the causes and consequences of reputation damage and, more importantly, the effectiveness of communication strategies in restoring reputation.

Reputational damage; Corporate reputation; Corporate image; Corporate associations; Corporate social responsibility
Time frame
2013 -


Visiting address

Office: Mandeville Building T06-35
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Supervisory team

Viktor Koritarov
Professor of Corporate Communication
Viktor Koritarov
Viktor Koritarov
Pieter Desmet
Co-Promotor, Daily supervisor