W.J.M.I. (Willem) Verbeke

Endowed Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Willem Verbeke is an endowed professor of sales and account management at the Erasmus School of Economics (ESE).

Professor Verbeke's research examines the applications of growth theory in marketing, the configural approach of sales organisations, emotions (especially self-conscious emotions) within marketing, network theory, and knowledge-based marketing.

His current focus is neuro-economics and fMRI and endocrinology-based research. His papers have appeared in every major marketing journal as well as major psychology and organization behavior journals.

Professor Verbeke is the founder of the Institute for Sales and Account Management, a market leader in sales education in the Netherlands. He has founded courses in E-commerce and knowledge-based marketing as well in his latest focus, neuroeconomics.

He is the co-director and co-founder of Professional Capital, a firm that consults for knowledge-intensive firms in Europe.

He is regularly interviewed in the press including the major television and radio stations and the leading newspapers and magazines in the Netherlands.

  • Bagozzi, R.P. & Verbeke, W.J.M.I. (2013). Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior. In Luiz Moutinho (Ed.), Future of Marketing. Routledge.
  • Lourenço, C.J.S. da, Verbeke, W.J.M.I., Bagozzi, R.P. & Veldman, R. (2012). The Effects of Socio-Biological Imprinting and Nostalgia on Advertising Effectiveness.
  • Bagozzi, R.P. & Verbeke, W.J.M.I. (2011). Looking in the Mind of the Manager: Neuroscientific Evidence. In K. Cameron & G. Spreitzer (Eds.), The Oxford Handbook of Positive Organizational Scholarship. Oxford: Oxford University Press.
  • Bagozzi, R.P., Verbeke, W.J.M.I. & Belschak, F.D. (2009). Self-conscious emotions as emotional systems: the role of culture in shame and pride systems. In R.S. Wyer, C.Y. Chiu & Y.Y. Hong (Eds.), Understanding culture: theory, research, and application (pp. 393-410). New York: Psychology Press.
  • Verbeke, W.J.M.I. (2005). Het verkopen van kennis. Amsterdam: Pearson Education Benelux B.V..
  • Verbeke, W.J.M.I. (2003). Succesvol shapen van keyaccounts. Amsterdam: Pearson Publications.
  • Kokkinaki, A.-I., Dekker, R., Koster, René de, Pappis, C. & Verbeke, W.J.M.I. (2002). E-business models for reverse logistics: contributions and challenges. In B. Werner (Ed.), Proceedings of the International Conference on Information Technology: Coding and Computing, April 8-10 (pp. 470-476). Las Vegas: IEEE Computer Society (ITCC).
  • Verwaal, E., Verbeke, W.J.M.I. & Commandeur, H. (2002). Application Service Outsourcing: An Empirical Test of a Governance Value Analysis. In The proceedings of the EMAC 2002.
  • Verbeke, W.J.M.I. (2000). Sales and account management in an era of E-business. Rotterdam: Erasmus University Press.
  • Verbeke, W.J.M.I. & Nagy, J. (2000). Adaptive and strategic account management (in Dutch). Alphen a/d Rijn: Samson.
  • Verbeke, W.J.M.I. & Nagy, J. (2000). Adaptief en strategisch accountmanagement. Alphen aan de Rijn: Samsom.
  • Verbeke, W.J.M.I. (1997). The vertrouwensprocess bij consumenten binnen een winkelomgeving: De constructie van een nomologisch netwerk. In A.E. Bronner, P. Ester, A.J. Oliver, W.F. van Raaij, M. Weedel & B. Wierenga (Eds.), Jaarboek voor marktonderzoekers (pp. 227-240). -: -.
  • Borghgraef, S. & Verbeke, W.J.M.I. (1997). An empirical test of the consequences of different organizational control systems on individual and organizational level variables. In E. Wilson & J. Hair (Eds.), Development in Marketing Science, Vol. XX (pp. 185-188). Florida: Academy of Marketing Science: Coral Gables.
  • Verbeke, W.J.M.I., Droogenbroeck, S.E.W. van & Blokland, H. (1995). Het operationaliseren van valideren van Aakers (1991 model van Merkentrouw). In , Vriesenborch (Ed.), Recente Ontwikkelingen in het Marktonderzoek Jaarboek 1995-1996 (pp. 67-73). Haarlem: De vrieseborch.
  • Verbeke, W.J.M.I., Farris, P. & Thurik, A.R. (1995). An analysis of consumer reactions to an out-of-stock experiment. In R. Gomes (Ed.), Development in Marketing Science (18) (pp. 275-275). USA: American Marketing Academy.
  • Bucklin, L.P., Ouwerkerk, C. & Verbeke, W.J.M.I. (1994). The Effect of Reward Power and Commitment upon reseller Behavior. In J. Bloemer, J. Lemmink & H. Kasper (Eds.), Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (pp. 1231-1233). Maastricht: University of Limburg.
  • Droogenbroeck, S.E.W. van & Verbeke, W.J.M.I. (1994). Testing the Brown and Peterson model in an international context. In J. Bloemer, J. Lemmink & H. Kasper (Eds.), Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference (pp. 1263-1265). Maastricht: Rijksuniversiteit Limburg.
  • Verbeke, W.J.M.I. (1994). Advertisers do not persuade consumers (reprint uit International Journal of Advertising, 1992, 11. In M.P. McElreath & P.W. Miller (Eds.), Introduction to public relations and advertising (pp. 1-13). @: Gin Press..
  • Verbeke, W.J.M.I., Bucklin, L.P. & Ouwerkerk, C. (1994). The effect of reward power and commiment upon reseller behavior. In J. Bloemer, J. Lemmink & H. Kasper (Eds.), Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference (pp. 1231-1233). Mastricht: Rijkuniversiteit Limburg.
  • Verbeke, W.J.M.I., Baars, C. & Hijsmans, E. (2001). Ik netwerk dus ik besta. Deventer: Kluwer Jurische Uitgevers.
  • Verbeke, W.J.M.I., Singh, J. & Rhoads, G. (1997). Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing oriented boundary spanners. Journal of Marketing, 60, 69-86.
2009
February
02

Address

Visiting address

Office: H15-19
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

Bagozzi, R.P. & Verbeke, W.J.M.I. (2013). Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior. In Luiz Moutinho (Ed.), Future of Marketing. Routledge.
Lourenço, C.J.S. da, Verbeke, W.J.M.I., Bagozzi, R.P. & Veldman, R. (2012). The Effects of Socio-Biological Imprinting and Nostalgia on Advertising Effectiveness.

Latest publication

Bagozzi, R.P., Verbeke, W.J.M.I., Dietvorst, R.C., belshack, Frank, Van Den Berg, W.E. & Rietdijk, Wim (2014). Theory of Mind and Empathic Explanations of Machiavellianism. Journal of Management, Accepted.[go to publisher's site]