X. (Xi) Chen

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2015

Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Online Marketing
  • Empirical Industrial Organization
  • Policy and Strategy Evaluation
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

2017
April
24
2016
April
15
2016
April
04
2015
August
26

Address

Visiting address

Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: http://dx.doi.org/10.1509/jmr.12.0511