X. (Xi) Chen

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2015

My current research focuses on how tools and insights from network theory can help understand marketing phenomena and improve marketing practices.

 

  • Quantitative Marketing
  • Online Marketing
  • Social Network
  • Network Game
  • Bayesian Statistics

Please visit https://sites.google.com/site/chenximkt/ for more information.

2017
April
24
2016
April
15
2016
April
04
2015
August
26

Address

Visiting address

Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: http://dx.doi.org/10.1509/jmr.12.0511