Y.M. (Yvonne) van Everdingen

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Yvonne van Everdingen is an associate professor at the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Key Publications (8)

  • Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46(5), 637-652.[go to publisher's site]
  • Everdingen, Y.M. van, Aghina, W.B. & Fok, D. (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, 22(3), 293-308.[go to publisher's site]
  • Everdingen, Y.M. van & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14(3), 217-232.
  • Waarts, E., Everdingen, Y.M. van & Hillegersberg, J. van (2002). The dynamics of factors affecting the adoption of innovations. The Journal of Product Innovation Management, 19(6), 412-423.
  • Everdingen, Y.M. van, Hilligersberg, J. van & Waarts, E. (2000). Entreprise resource planning: ERP adoption by European midsize companies. Communications of the ACM, 43(4), 27-31.
  • Everdingen, Y.M. van & Bamossy, G.J. (2000). Marketing of a Financial Innovation: Commercial use of the euro by European companies prior to mandatory adoption. Journal of Business Research, 48(2), 123-123.
  • Everdingen, Y.M. van & Raaij, W.F. van (1998). The Dutch people and the Euro: a structural equations analysis relating national identity and economic expectations to attitude towards the Euro. Journal of Economic Psychology, 19(6), 721-740.
  • Everdingen, Y.M. van, Depecik, B. & Bruggen, G.H. van (2015). Het effect van mersaneringen op de waarde van ondernemingen. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA.
  • Depecik, B., Everdingen, Y.M. van & Bruggen, G.H. van (2014). Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses. Global Strategy Journal, 4.
  • Sloot, L.M., Everdingen, Y.M. van, Nierop, E. van & Verhoef, P.C. (2012). Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162.
  • Everdingen, Y.M. van, Sloot, L.M., Nierop, E. van & Verhoef, P.C. (2011). Towards a Further Understanding of the Antecedents of Retailer New Product Adoption. Journal of Retailing, 87(4), 579-597.[go to publisher's site]
  • Waarts, E. & Everdingen, Y.M. van (2006). Fashion retailers rolling out across multi-cultural Europe. International Journal of Retail and Distribution Management, 34(8), 645-657.
  • Waarts, E. & Everdingen, Y.M. van (2005). The Influence of National Culture on the Adoption Status of Innovations. European Management Journal, 23(6), 601-610.
  • Everdingen, Y.M. van & Aghina, W.B. (2004). Het voorspellen van de internationale diffusie van innovaties: een adaptieve, Bayesiaanse schattingsmethode. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2004, 197-219.
  • Everdingen, Y.M. van & Waarts, E. (2003). Influence of culture on the adoption of innovations by European companies: an empirical investigation. In M. Sarren (Ed.), Proceedings of the 32nd EMAC Conference. Glasgow: EMAC.
  • Everdingen, Y.M. van & Wierenga, B. (2002). Intra-firm Adoption Decisions: Role of Inter-firm and Intra-firm Variables. European Management Journal, 20(6), 649-663.
  • Everdingen, Y.M. van & Raaij, W.F. van (1999). Met gelijke munt betalen. Wat verwachten consumenten van de Euro? MAB, 73(10), 545-555.
  • Muller-Peters, A., Pepermans, R., Kiell, G., Battaglia, N., Beckmann, J.S., Burgoyne, C., Farhangmehr, M., Guzman, G., Kirchler, E., Koenen, C., Kokkinaki, F., Lambkin, M., Lassarre, D., Lenoir, F.R., Luna-Arocas, R., Marell, A., Meier, K., Moisander, J., Ortona, G., Pinho, C., Quintanilla, I., Routh, D., Scacciati, F., Uusitalo, L., Everdingen, Y.M. van, Raaij, W.F. van & Wahlund, R. (1998). Explaining attitudes towards the Euro. Design of a cross-national study. Journal of Economic Psychology, 19(6), 663-680.
  • Everdingen, Y.M. van (1997). Het Europese bedrijfsleven en de ECU. De marketing van een financiële innovatie. MAB, 33-40.
  • Everdingen, Y.M. van (1996). Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81(4059), 476-476.
  • Lubbers, R.F.M., Bovenberg, A.L., Butter, F.A.G. den & Everdingen, Y.M. van (1996). Naschrift. Economisch-Statistische Berichten, 81(4059), 476-476.
  • Everdingen, Y.M. van (1996). Het beslissingsproces omtrent de European Currency Unit bij Europese ondernemingen. Bedrijfskunde, 68(4), 66-69.
  • Bovenberg, A.L., Lubbers, R.F.M., Butter, F.A.G. den & Everdingen, Y.M. van (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 4051(81), 268-272.
  • Everdingen, Y.M. van (1992). De ECU en het bedrijfsleven: de toepassing van een financiele innovatie. Ekonomies Bulletin, 23(7).
  • Everdingen, Y.M. van (1992). Adoption and Diffusion of the commercial ECU: A pilot study in the Netherlands. Tinbergen Institute Research Bulletin, 4(3).
  • Everdingen, Y.M. van, Frambach, R. & Hillebrand, B. (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Utrecht: Lemma.
  • Everdingen, Y.M. van & Pruyn, A.Th.H. (2000). The Mixed Blessings of the Euro. In C. Phillips, A.Th.H. Pruyn & M-P. Kestemont (Eds.), Understanding Marketing: A European Casebook (pp. ---). Chichester. etc.: Wiley & Sons.
  • Waarts, E. & Everdingen, Y.M. van (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In - - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Los Angeles (USA): Marketing Science.
  • Waarts, E. & Everdingen, Y.M. van (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts & G Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC.
  • Waarts, E. & Everdingen, Y.M. van (2000). Adoption of ERP in the European Midsize Market. In - - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Los Angeles: Marketing Science.
  • Everdingen, Y.M. van, Matthyssens, P.M.H.M. & Pauwels, P. (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Parijs, France: Eska.
  • Raaij, W.F. van & Everdingen, Y.M. van (1999). A single currency for Europe " the Euro". In G. Antonides & W.F. van Raaij (Eds.), Cases in Consumer Behaviour (pp. 105-111). Chichester, UK: Wiley & Sons.
  • Everdingen, Y.M. van & Raaij, W.F. van (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Brussel: Keulen.
  • Everdingen, Y.M. van & Raaij, W.F. van (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). Stockholm: EMAC Stockholm School of Economics.
  • Everdingen, Y.M. van & Wierenga, B. (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott & et al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (Volume 4) (pp. 2121-2129). Warwick: Warwick Business School.
  • Everdingen, Y.M. van, Bamossy, G.J. & Durvasula, S. (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Hungary: Lang Publishing & Holding Co. Inc.
  • Rijn, I.A.W. van, Everdingen, Y.M. van, Risseeuw, P.A. & Masurel, E. (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). Amsterdam: ESOMAR.
  • Everdingen, Y.M. van (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy. Barcelona: EMAC.
  • Everdingen, Y.M. van (1995, Maart 17). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije Universiteit Amsterdam (300 pag.) (Amsterdam: Thesis Publishers). Prom./coprom.: G.J. Bamossy.
  • Waarts, E. & Everdingen, Y.M. van (2004). Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe. In Proceedings of the 33rd EMAC Conference, Murcia, Spain.
  • Everdingen, Y.M. van (1996). Exporteren naar Japan. Fact, 12(29-5-1996), 7.
  • Risseeuw, P.A. & Everdingen, Y.M. van (1996). Sonar, 10 jaar stimulans voor de regionale economie. Amsterdam: Vrije Universiteit Amsterdam.
  • Lubbers, R.F.M., Bovenberg, A.L., Butter, F.A.G. den, Maljers, F.A., Thurik, A.R., Wellink, A.H.E.M. & Everdingen, Y.M. van (1996). Kijk op Economische Kennis: rapport van de Verkenningscommissie Economische Wetenschappen. Amsterdam: Overlegcommissie Verkenningen.
  • Rijn, I.A.W. van & Everdingen, Y.M. van (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. Amsterdam: Vrije Universiteit Amsterdam, ESI.
  • Everdingen, Y.M. van (1995). The European currency unit: munt van de toekomst? Economenblad, 17(6), 9.
  • Everdingen, Y.M. van (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A.E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). Haarlem: De Vrieseborch.
Baris Depecik

The effect of global marketing decisions on firm performance

Side positions

  • NIMA

    Chair of the NIMA-C Exam Committee

  • MOA

    Member of the Jury for the Marketing Science Award

2007
June
19
  • ERIM Top Article Award (2010)

    Details


Address

Visiting address

Office: T10-20
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Everdingen, Y.M. van, Depecik, B. & Bruggen, G.H. van (2015). Het effect van mersaneringen op de waarde van ondernemingen. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA.