Y.M. (Yvonne) van Everdingen

Associate Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Yvonne van Everdingen is Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. She is also chair of the BSc Programme Committee at the Rotterdam School of Management. Further, she is chair of the NIMA-C Exam Committee as well as chair of the jury for the yearly MOA Science Award.

Her research interests include the international adoption and diffusion of new products, new product management, global brand management, and retailing. Her research has been published in the field’s leading scientific journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

Key Publications (12)

  • Lans, R. van der, Everdingen, Y.M. van & Melnyk, V. (2016). What to Stress, to Whom and Where? A Cross-Country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions. In Vol. 33. International Journal of Research in Marketing (pp. 924-943).
  • Depecik, B.E., Everdingen, Y.M. van & Bruggen, G.H. van (2014). Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses. Global Strategy Journal, 4 (2), 143-160. doi: http://dx.doi.org/10.1111/j.2042-5805.2014.1074.x[go to publisher's site]
  • Everdingen, Y.M. van, Sloot, L.M., Nierop, E. van & Verhoef, P.C. (2011). Towards a Further Understanding of the Antecedents of Retailer New Product Adoption. Journal of Retailing, 87 (4), 579-597. doi: http://dx.doi.org/10.1016/j.jretai.2011.09.003[go to publisher's site]
  • Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46 (5), 637-652. doi: http://dx.doi.org/10.1509/jmkr.46.5.637[go to publisher's site]
  • Everdingen, Y.M. van, Aghina, W.B. & Fok, D. (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, 22 (3), 293-308. doi: http://dx.doi.org/10.1016/j.ijresmar.2004.11.003[go to publisher's site]
  • Everdingen, Y.M. van & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14 (3), 217-232. doi: http://dx.doi.org/10.1023/A:1027452919403
  • Waarts, E., Everdingen, Y.M. van & Hillegersberg, J. van (2002). The dynamics of factors affecting the adoption of innovations. Journal of Product Innovation Management, 19 (6), 412-423. doi: http://dx.doi.org/10.1016/S0737-6782(02)00175-3
  • Everdingen, Y.M. van & Bamossy, G.J. (2000). Marketing of a Financial Innovation: Commercial use of the euro by European companies prior to mandatory adoption. Journal of Business Research, 48 (2), 123-123.
  • Everdingen, Y.M. van, Hilligersberg, J. van & Waarts, E. (2000). Entreprise resource planning: ERP adoption by European midsize companies. Communications of the ACM, 43 (4), 27-31. doi: http://dx.doi.org/10.1145/332051.332064
  • Everdingen, Y.M. van & Raaij, W.F. van (1998). The Dutch people and the Euro: a structural equations analysis relating national identity and economic expectations to attitude towards the Euro. Journal of Economic Psychology, 19 (6), 721-740.
  • Everdingen, Y.M. van, Depecik, B.E. & Bruggen, G.H. van (2015). Het effect van mersaneringen op de waarde van ondernemingen. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA.
  • Sloot, L.M., Everdingen, Y.M. van, Nierop, E. van & Verhoef, P.C. (2012). Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162.
  • Waarts, E. & Everdingen, Y.M. van (2006). Fashion retailers rolling out across multi-cultural Europe. International Journal of Retail and Distribution Management, 34 (8), 645-657. doi: http://dx.doi.org/10.1108/09590550610675958
  • Waarts, E. & Everdingen, Y.M. van (2005). The Influence of National Culture on the Adoption Status of Innovations. European Management Journal, 23 (6), 601-610. doi: http://dx.doi.org/10.1016/j.emj.2005.10.007
  • Waarts, E. & Everdingen, Y.M. van (2004). Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe. In Proceedings of the 33rd EMAC Conference, Murcia, Spain.
  • Everdingen, Y.M. van & Aghina, W.B. (2004). Het voorspellen van de internationale diffusie van innovaties: een adaptieve, Bayesiaanse schattingsmethode. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2004, 197-219.
  • Everdingen, Y.M. van & Waarts, E. (2003). Influence of culture on the adoption of innovations by European companies: an empirical investigation. In M. Sarren (Ed.), Proceedings of the 32nd EMAC Conference. Glasgow: EMAC.
  • Everdingen, Y.M. van & Wierenga, B. (2002). Intra-firm Adoption Decisions: Role of Inter-firm and Intra-firm Variables. European Management Journal, 20 (6), 649-663. doi: http://dx.doi.org/10.1016/S0263-2373(02)00116-0
  • Everdingen, Y.M. van & Raaij, W.F. van (1999). Met gelijke munt betalen. Wat verwachten consumenten van de Euro? MAB, 73 (10), 545-555.
  • Muller-Peters, A., Pepermans, R., Kiell, G., Battaglia, N., Beckmann, J.S., Burgoyne, C., Farhangmehr, M., Guzman, G., Kirchler, E., Koenen, C., Kokkinaki, F., Lambkin, M., Lassarre, D., Lenoir, F.R., Luna-Arocas, R., Marell, A., Meier, K., Moisander, J., Ortona, G., Pinho, C., Quintanilla, I., Routh, D., Scacciati, F., Uusitalo, L., Everdingen, Y.M. van, Raaij, W.F. van & Wahlund, R. (1998). Explaining attitudes towards the Euro. Design of a cross-national study. Journal of Economic Psychology, 19 (6), 663-680.
  • Everdingen, Y.M. van (1997). Het Europese bedrijfsleven en de ECU. De marketing van een financiële innovatie. MAB, 33-40.
  • Everdingen, Y.M. van (1996). Het beslissingsproces omtrent de European Currency Unit bij Europese ondernemingen. Bedrijfskunde, 68 (4), 66-69.
  • Everdingen, Y.M. van (1992). Adoption and Diffusion of the commercial ECU: A pilot study in the Netherlands. Tinbergen Institute Research Bulletin, 4 (3).
  • Everdingen, Y.M. van, Frambach, R. & Hillebrand, B. (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Utrecht: Lemma.
  • Waarts, E. & Everdingen, Y.M. van (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts & G Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC.
  • Waarts, E. & Everdingen, Y.M. van (2000). Adoption of ERP in the European Midsize Market. In - - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Los Angeles: Marketing Science.
  • Waarts, E. & Everdingen, Y.M. van (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In - - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Los Angeles (USA): Marketing Science.
  • Everdingen, Y.M. van & Pruyn, A.Th.H. (1999). Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers. In - - (Ed.), Management in the Economic and Monetary Union (EMU) (pp. 1-23). Barcelona, Spain: ESADE - Escuela Superior de Administratióny de Empresas.
  • Raaij, W.F. van & Everdingen, Y.M. van (1999). National Identity and Economic Exepctations determining Attitude towards the euro. In - - (Ed.), Papers presented at: CIRET Conference, Wellington, New Zealand (pp. 34-42). Zürich, Zwitzerland: ETH.
  • Everdingen, Y.M. van, Matthyssens, P.M.H.M. & Pauwels, P. (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Parijs, France: Eska.
  • Everdingen, Y.M. van & Raaij, W.F. van (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Brussel: Keulen.
  • Everdingen, Y.M. van & Raaij, W.F. van (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). Stockholm: EMAC Stockholm School of Economics.
  • Everdingen, Y.M. van & Wierenga, B. (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott & et al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (Volume 4) (pp. 2121-2129). Warwick: Warwick Business School.
  • Everdingen, Y.M. van, Bamossy, G.J. & Durvasula, S. (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Hungary: Lang Publishing & Holding Co. Inc.
  • Rijn, I.A.W. van, Everdingen, Y.M. van, Risseeuw, P.A. & Masurel, E. (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). Amsterdam: ESOMAR.
  • Everdingen, Y.M. van (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A.E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). Haarlem: De Vrieseborch.
  • Everdingen, Y.M. van (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy. Barcelona: EMAC.
  • Everdingen, Y.M. van (1995, Maart 17). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije Universiteit Amsterdam (300 pag.) (Amsterdam: Thesis Publishers). Prom./coprom.: G.J. Bamossy.
  • Kloosterman, L.P.O., Bunt, J., Eenennaam, F. van & Everdingen, Y.M. van (2004). Internationale Marketing.
  • Kloosterman, L.P.O., Bunt, J., Eenennaam, F. van & Everdingen, Y.M. van (1999). Internationale Marketing. In E. Waarts, - Lamperjee, - Peelen & - Koster (Eds.), NIMA Marketing Lexicon (derde druk) (pp. ---). Groningen: Wolters-Noordhoff.
  • Risseeuw, P.A. & Everdingen, Y.M. van (1996). Sonar, 10 jaar stimulans voor de regionale economie. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam.
  • Everdingen, Y.M. van (1996). Exporteren naar Japan. Fact, 12 (29-5-1996), 7.
  • Lubbers, R.F.M., Bovenberg, A.L., Butter, F.A.G. den & Everdingen, Y.M. van (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • Lubbers, R.F.M., Bovenberg, A.L., Butter, F.A.G. den & Everdingen, Y.M. van (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4051), 268-272.
  • Lubbers, R.F.M., Bovenberg, A.L., Butter, F.A.G. den & Everdingen, Y.M. van (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • Bovenberg, A.L., Lubbers, R.F.M., Butter, F.A.G. den & Everdingen, Y.M. van (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 4051 (81), 268-272.
  • Everdingen, Y.M. van (1996). Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • Rijn, I.A.W. van & Everdingen, Y.M. van (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam, ESI.
  • Everdingen, Y.M. van (1995). The European currency unit: munt van de toekomst? Economenblad, 17 (6), 9.
  • Everdingen, Y.M. van (1992). De ECU en het bedrijfsleven: de toepassing van een financiele innovatie. Ekonomies Bulletin, 23 (7).
  • Everdingen, Y.M. van & Pruyn, A.Th.H. (2000). The Mixed Blessings of the Euro. In C. Phillips, A.Th.H. Pruyn & M-P. Kestemont (Eds.), Understanding Marketing: A European Casebook (pp. ---). Chichester. etc.: Wiley & Sons.
  • Everdingen, Y.M. van, Hillegersberg, J. van & Waarts, E. (2000). ERP Adoption by Eureopean mid-size companies. In M. Fahy (Ed.), Leveraging the Benefits (pp. ---). -: CIMA Publishing, Chartered Institute of Management Accountan.
  • Raaij, W.F. van & Everdingen, Y.M. van (1999). A single currency for Europe " the Euro". In G. Antonides & W.F. van Raaij (Eds.), Cases in Consumer Behaviour (pp. 105-111). Chichester, UK: Wiley & Sons.
  • Pruyn, A.Th.H. & Everdingen, Y.M. van (1997, september 22). De consument en de Euro: Over vertrouwen, wantrouwen en het belang van een euro-referentiekader. Alphen a/d Rijn, Euro-seminar "Wilt u in guldens betalen, mevrouw/meneer?" - Rabobank.
  • Lubbers, R.F.M., Bovenberg, A.L., Butter, F.A.G. den, Maljers, F.A., Thurik, A.R., Wellink, A.H.E.M. & Everdingen, Y.M. van (1996). Kijk op Economische Kennis: rapport van de Verkenningscommissie Economische Wetenschappen. Amsterdam: Overlegcommissie Verkenningen.

Editorial positions

  • European Journal of Marketing

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • Journal of International Consumer Marketing

    Ad Hoc Reviewer

  • Journal of Marketing

    Ad Hoc Reviewer

  • Management Science

    Ad Hoc Reviewer

Organization Membership

Side positions

  • NIMA

    Chair of the NIMA-C Exam Committee

  • MOA

    Chair of the Jury for the Marketing Science Award

2007
June
19
  • ERIM Top Article Award (2010)

    Details


Address

Visiting address

Office: Mandeville Building T10-20
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Lans, R. van der, Everdingen, Y.M. van & Melnyk, V. (2016). What to Stress, to Whom and Where? A Cross-Country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions. In Vol. 33. International Journal of Research in Marketing (pp. 924-943).