Stefan Stremersch one of most prolific scholars in leading marketing journals


In an article published by Steven Seggie and David Griffith in the Journal of Marketing (volume 73, January 2009) positions Stefan Stremersch on the number 2 position in their Top 58 of most prolific scholars in leading marketing journals in the period 1982-2006.

For this ranking the authors considered publications in the four leading marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science.

 

The complete article can be found in the the Journal of Marketing, volume 73, January 2009