Beyond "Art versus Industry": Developing a More Useful Set of Categories and Contingencies to Describe (and Guide) Innovative Work


Robert Austin
Robert Austin
  • Speaker
Harvard Business School, Harvard University

Event Information

Type
Research Seminar
Programme
Logistics
Date
Wed. 13 Feb. 2008
Contact
Time
12:00-13:00 hours
E-mail
Location
Mandeville Building T10-67
Number


Abstract

In business (and business schools), people often use the word “art” to describe work done by “creative” people that resists explication. Sometimes the word bears additional disparaging implications: that the work lacks rigor or reliability, or that its processes are immature or unmanageable. In this seminar, I show that such unexamined notions should give way to a more nuanced, process- based understanding of artfulness that we can derive from careful inquiry and observation. Specifically, I report results from a multiyear study of the determinants of work process structure and the resulting principles and practices of artful work. We show that in appropriate conditions industrialists may work artfully, and artists may work industrially; and that this refined set of categories can be used to successfully design and manage innovative.
 
Contact information:
Prof.dr.ir. J. Dul
Email
Jan Dul
Professor of Technology and Human Factors
  • Coordinator