Country Familiarity in Entrepreneurs’ Foreign Market Selection
Speaker
Daniel Clark
Kelley School of Business Bloomington,
Indiana University Bloomington
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Abstract
Given that the foreign market selection process is cognitively demanding, entrepreneurs likely use cognitive shortcuts to help evaluate which countries to enter. Through verbal protocol analyses of early-stage foreign market selection (i.e., narrowing country consideration sets), we demonstrate that entrepreneurs use country familiarity in their decision-making, resulting in initial increases and then decreases in cognitive effort. We also find an inverted U-shaped curvilinear relationship between country familiarity and the country assessment. These findings contribute to the emergent literature on the critical role of entrepreneurs’ cognition in internationalization decision-making.
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Information
- Type
- Research Seminar
- Programme
- Strategy & Entrepreneurship
- Date
- Mon. 21 Nov. 2016
- Time
- 13:00 - 14:30
- Location
- T3-02
Contact
Professor in Global Strategy
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Coordinator
Professor in Global Strategy
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Related events
Tue. 14 May. 2024
Research Seminar
Top Management Team Basic Values, Behavioral Integration, and Firm Strategic Flexibility
Lorenz Graf-Vlachy
(Technische Universität Dortmund)
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(University of Sussex)
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S M Musa
(Erasmus University Rotterdam)