Lingerie Instigates Impatience



A similar set of brain regions responds in common to very distinct categories of reward. Theoretically, a general neurological system processing rewards may give rise to non-specific effects: Exposure to ‘hot stimuli’ from one domain may thus lead to impatience in a different domain. We demonstrate that exposure to sexual cues leads to a heightened preference for smaller immediate monetary rewards over larger but delayed monetary rewards. Highlighting the role of a general reward circuitry, we show that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to non-monetary rewards, and that satiation dampens the effect. We conclude that induced time preference changes may be observed in unrelated reward domains. 
Contact information:
Dr. B. Donkers