Successful NCA Workshop at AOM management conference

A Professional Development Workshop (PDW) on NCA was held at the Academy of Management (AOM) annual conference in Anaheim CA, USA. The workshop was attended by more than 40 junior and senior business and management researchers from 17 countries. In a dynamic discussion three topics were addressed: The logic of NCA, The data analysis approach of NCA, and How to publish papers with NCA. One participant commented: "This was the most intersting PDW that I attended in 5 previous AOM conferences!". The slides of the PDW can be found here.