PhD in Management

Marketing


The Marketing programme focuses on both managerial and consumer decision-making processes in marketing. The programme‚Äôs mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.

The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.


Events & Seminars

Mon. 1 Nov. 2021 Research Seminar
Privacy & market concentration: Intended & unintended consequences of the GDPR
Garrett Johnson (Boston University)