PhD in Management
Marketing
The Marketing programme focuses on both managerial and consumer decision-making processes in marketing. The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.
The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.
Events & Seminars
Thu. 4 Mar. 2021
PhD Defence
Mobile Consumers and Applications: Essays on Mobile Marketing
Zeynep Aydin
(Erasmus University Rotterdam)
PhD Candidates









