PhD in Management
Marketing
The Marketing programme focuses on both managerial and consumer decision-making processes in marketing. The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.
The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.
Current Vacancies
Events & Seminars
Mon. 27 Jan. 2020 Research Seminar
The Commonness Fallacy: Commonly Chosen Options Have Less Choice Appeal Than People Think
Clayton Critcher (University of California Berkeley)
Thu. 30 Jan. 2020 PhD Defence
Emotional Experience and Advertising Effectiveness: On the use of EEG in marketing
Esther Eijlers (Erasmus University Rotterdam)
Mon. 10 Feb. 2020 Research Seminar
Why (and When) Are Uncertain Promotions More Effective Than Equivalent Sure Discounts?
Celia Gaertig (University of Chicago)
PhD Candidates
