Y. (Youngjin) Chun

Youngjin Chun
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Marketing
Affiliated since 2018

PhD Track Doctoral Research in Consumer Behavior

Consumer behavior is the study of the full range of human interactions with products, services, their providers, and the marketing activities associated with them. The Consumer Behavior research group of the Department of Marketing Management at Rotterdam School of Management (Erasmus University) is seeking a highly motivated PhD student who desires to pursue an academic career studying consumer behavior. A strong applicant is highly motivated to conduct novel research within the field of consumer behavior/psychology, has a background in psychology, business, statistics, or a related field, and desires to pursue an international career as a leading academic researcher. The project will enable the PhD student to develop new theories about consumer behavior/psychology and support those theories with quantitative research. The project will be defined by the student and the advisors together and thus requires creativity, self-direction, and passion for scientific research.

motivation, intertemporal choice, choice under risk and uncertainty, beliefs and preferences, self-control, social dilemmas, status, symbolic consumption, attitude formation and change, judgment and decision making, morality, economic psychology, well-being
Time frame
2018 -


  • Academic (1)
    • Chun, L., Lembregts, C., & Van den Bergh, B. (Accepted/In press). Mind over minutes: The effect of task duration consideration on task delay. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.1390


Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam