dr. A.M. (Alina) Ferecatu

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2015

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.

  • A.M. Ferecatu & A. De Bruyn (2018). Understanding Managers’ Tradeoffs between Exploration and Exploitation, Working Paper.
  • A.M. Ferecatu, E. Haruvy & T. Heinrich (2018). An Analysis of Buyer and Seller Behavior in Buyer-Determined Procurement Auctions, Working Paper.
  • A.M. Ferecatu & A. Onculer (2018). Heterogeneous Risk and Time Preferences, Working Paper.
  • Advanced Marketing Decision Models (2017/2018, 2016/2017)
  • Consumer Marketing Research (2017/2018, 2016/2017)


Visiting address

Office: Mandeville Building T10-18
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam