dr. A.M. (Alina) Ferecatu

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2015

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.

  • A.M. Ferecatu & A. De Bruyn (2020). Understanding Managers’ Tradeoffs between Exploration and Exploitation, Working Paper.
  • Role: Co-promotor
  • PhD Candidate: Begum Celiktutan
  • Time frame: 2020 -
  • Role: Co-promotor
  • PhD Candidate: Ibraheem Saleh Omar Badahdah
  • Time frame: 2020 -
  • Advanced Marketing Decision Models (2019/2020)


Visiting address

Office: Mandeville Building T10-18
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam