Managers and firms everywhere are launching new products or new generations of products at an extremely fast pace. The management of these products requires precise introduction timing, adequate pricing policies, the right consumer targeting and the identification of the influential markets that drive their sales and their fast adoption. The thesis of Carlos Hernandez Marketing Modeling for New Products presents several managerial insights on these topics and these insights are backed up with scientific research and new econometric methodologies.
For IT managers, immediately after signing the contract to outsource certain IT activities, the critical stage of Transition arises that determines how exactly to transfer outsourced activities from the client to the vendor firm. Vinay Tiwari’s dissertation Transition Process and Performance in IT Outsourcing: Evidence from a Field Study and Laboratory Experiments, provides insights on Transition for both academic scholars and practitioners.
On June 17, Suzana Rodrigues, Professor of International Business and Organisation has held her inaugural address, entitled: “Towards a new agenda for the study of business internationalisation: integrating markets, institutions and politics.”
Due to rapid developments in technology and information systems, the speed and the nature of the flow of goods in supply chains have changed drastically. Today, to meet the increased customer expectations, companies need to offer larger assortments, shorter delivery times and better quality for lower prices. As more and newer products are developed and introduced to the markets, the average product life cycles got shorter. Obsolescence risk as well as demand uncertainty has increased significantly. The higher dynamism of markets made the costs more volatile and difficult to predict. As a result of these changes in the surrounding environment, inventory systems became more dynamic.
In 2010 the ERIM Honours Programme in Research in Management has been offered for the sixth time. On June, 16th, ERIM celebrated the completion of this year’s programme with a festive lunch in the restaurant ‘De Etage’ where the students received their certificates.
Research shows that simultaneous presentation of a brand and its endorsers is more effective than sequential presentation. Simultaneous presentation of a brand and its endorsers transfers positive feelings directly to the brand. This feeling transfer can occur without consumers' awareness, is immune to advertising clutter, and is resistant to consumers' suspicions about being influenced.
In the current marketplace, service organisations increasingly need to collaborate in partner networks. Competition thus also tends to move away from the organisation itself into the network. However, such networked organisations require new business models based on business agility to sense and respond quickly to highly uncertain events, which can be either threats or opportunities in the market place. Price wars, fast changing customer demands, new governmental legislation and reorganisations cause a lot of uncertainty and are perceived as major drivers for business agility need. In these dynamic networks, quick-connect and data sharing with (changing) business partners becomes a necessity in order to succeed as a business over time.
On June 15, 2010, Her Majesty the Queen appointed Professor Berend Wierenga Officer of the Order of Orange-Nassau. Mayor M.J.D. Jansen from Krimpen aan de IJssel awarded the Royal Honour to Professor Berend Wierenga immediately after Wierenga’s valedictory lecture in the auditorium of Erasmus University, Rotterdam.
In the annual Dutch ESB Ranking of Top Economists published last month, the Erasmus University Rotterdam again takes the first place in both the Top 40 ranking of most publicising individual economists as in the ranking of most publicising universities. David De Cremer, Professor of Behavioural Business Ethics prominently leads the individual ranking, followed by Dean Philip Hans Franses of the Erasmus School of Economics. In total, a record number of 14 economist in this Top 40 are affiliated to the Erasmus University Rotterdam.
Dr. Geerten van de Kaa has won the Research Award Quality Management 2010, organized by the Dutch Network for Quality Management (NNK). The award has been handed over during the Business Improvement Event on June 4th in Amersfoort. Van de Kaa defended his dissertation last year at Rotterdam School of Management, Erasmus University. He now works at Delft University of Technology as an assistant professor at the faculty of Technology, Policy and Management, section Technology, Strategy, and Entrepreneurship.