A.C. (Andreas Christian) Bayerl

Dummy
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2023

Marketing, Online Reviews, Influencer Marketing, User-Generated Content

Publications

Article (1)

Address

Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Article

Beichert, M., Bayerl, A., Goldenberg, J., & Lanz, A. (Accepted/In press). Revenue Generation through Influencer Marketing. Journal of Marketing. https://doi.org/10.1177/00222429231217471