Dr. A. (Anne-Kathrin) Klesse
Anne-Kathrin Klesse is a Professor of Consumer Behavior & Technology at Rotterdam School of Management, Erasmus University and the Academic Director of the Psychology of AI lab at the Erasmus Centre for Data Analytics. Moreover, she currently serves as the co-chair of the Marketing Management department.
Her research interests pertain to understanding consumer-technology interactions, with a specific emphasis on investigating consumer lay beliefs surrounding artificial intelligence and how they shape their judgment about and behavior towards AI. She frequently presents her work in this area on leading conferences for academics and practitioners. To spark interesting discussions among researchers in this area, Anne co-founded the Consumers + Technology Dialogue (CTD), an initiative that brings together academics for symposia and other events.
Her research has been awarded with the prestigious VENI grant (by NWO) and is published in leading Marketing journals (e.g., the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing) and general science journals (e.g., Proceedings of the National Academy of Science and Nature Sustainability). In 2024, Anne was one of 33 faculty members chosen as a Marketing Science Institute Scholar.
Anne-Kathrin currently serves at the Editorial Review Board of the Journal of Marketing and is an Associate Editor at the International Journal of Research in Marketing.
Anne currently teaches a BSc module on technology-augmented behavior with the objective to teach students how technology impacts psychological processes, such as attention and cognition, and shapes our judgment and decision making.
Publications
Article (13)
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Academic (12)
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Cadario, R., Li, Y., & Klesse, A. K. (Accepted/In press). Bridging the Knowledge Gap: Mapping Carbon Emissions to Food Items Facilitates Choices of Plant-Based over Animal-Based Items. Appetite, 208, Article 107910. https://doi.org/10.1016/j.appet.2025.107910
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Celiktutan, B., Klesse, A. K., & Tuk, M. A. (2024). Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations. International Journal of Research in Marketing, 41(3), 496-512. https://doi.org/10.1016/j.ijresmar.2024.05.006
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Mariadassou, S., Klesse, A. K., & Boegershausen, J. (2024). Averse to what: Consumer aversion to algorithmic labels, but not their outputs? Consumer aversion to algorithmic labels, but not their outputs? Current Opinion in Psychology, 58, Article 101839. https://doi.org/10.1016/j.copsyc.2024.101839
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Zhang, Y., Tuk, M., & Klesse, A. K. (2024). Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice From AI Coaches. Journal of the Association for Consumer Research, 9(3), 344-356. https://doi.org/10.1086/730710
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Goukens, C., & Klesse, A. K. (2022). Internal and external forces that prevent (vs. Facilitate) healthy eating: Review and outlook within consumer Psychology. Current Opinion in Psychology, 46, Article 101328. https://doi.org/10.1016/j.copsyc.2022.101328
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Garbinsky, E. N., & Klesse, A. K. (2021). How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences. Journal of Marketing Research, 58(4), 705-720. https://doi.org/10.1177%2F00222437211010465
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Klesse, A. K., Cornil, Y., Dahl, DW., & Gros, N. (2019). The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions. Journal of Marketing Research, 56(5), 879-893. https://doi.org/10.1177/0022243719846063
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Gai, PJ., & Klesse, A. K. (2019). Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs. Journal of Marketing, 83(6), 61-75. https://doi.org/10.1177/0022242919873901
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Geipel, J., Hadjichristidis, C., & Klesse, A. K. (2018). Barriers to sustainable consumption attenuated by foreign language use. Nature Sustainability, 2018(1), 31-33. https://doi.org/10.1038/s41893-017-0005-9
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Klesse, A. K., Levav, J., & Goukens, C. (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42(4), 535-50.
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Garbinsky, EN., Klesse, A. K., & Aaker, J. (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38(6), 1047-62.
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Klesse, A. K., Goukens, C., Geyskens, K., & de Ruyter, K. (2012). Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies. International Journal of Research in Marketing, 29(4), 355-62.
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Professional (1)
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Acar, O. A., Klesse, A. K., Tuk, M., & Zhang, Y. (2025). Consumers Don’t Want AI to Seem Human. Harvard Business Review. https://hbr.org/2025/01/research-consumers-dont-want-ai-to-seem-human
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Chapter (1)
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Academic (1)
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Klesse, A. K., Zhang, Y., & Tuk, M. (2024). Algorithm Aversion. In Elgar Encyclopedia of Consumer Behavior (pp. 5-8). Edward Elgar Publishing. https://doi.org/10.4337/9781803926278.ch02
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PhD Tracks (8)
- Role: Daily Supervisor
- PhD Candidate: Gizem Yalcin
- Time frame: 2017 - 2022
- Role: Co-promotor
- PhD Candidate: Begum Celiktutan
- Time frame: 2020 -
- Role: Co-promotor
- PhD Candidate: Marina Lenkovskaya
- Time frame: 2021 -
- Role: Co-promotor
- PhD Candidate: Ting-Yi Lin
- Time frame: 2021 -
- Role: Co-promotor
- PhD Candidate: Yue Zhang
- Time frame: 2022 -
- Role: Promotor
- PhD Candidate: Ragna-Britt Taube
- Time frame: 2022 -
- Role: Co-promotor
- PhD Candidate: Maxwell Grimshaw Poole
- Time frame: 2024 -
- Role: Co-promotor
- PhD Candidate: Sepehr Etminanrad
- Time frame: 2024 -
Course (1)
- Specialization Module on Consumer Behavior (2023/2024)
Event (1)
Address
Office: Mandeville Building T10-38
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
