Prof. dr. B. (Bas) Donkers

Lim, S., Donkers, B., van Dijl, P., & Dellaert, B. (2021). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science, 49(4), 723-742. https://doi.org/10.1007/s11747-020-00740-4

Jacobs, B., Fok, D. D., & Donkers, ACD. B. (2021). Understanding Large-Scale Dynamic Purchase Behavior. Marketing Science, 40(5), 844-870. https://doi.org/10.1287/mksc.2020.1279

Grob, E., Donkers, B., Veldwijk, J., Jonker, M., Buis, S., Huisman, J., & Bindels, P. (2020). What Factors Influence Non?Participation Most in Colorectal Cancer Screening? A Discrete Choice Experiment. The patient: Patient-Centered Outcomes Research, 14(2), 269-281. https://doi.org/10.1007/s40271-020-00477-w

Donkers, B., Dellaert, B., Waisman, RM., & Haubl, G. G. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57(6), 1096-1112. https://doi.org/10.1177/0022243720956642

Jonker, M., Donkers, B., Goossens, L., Hoefman, R., Jabbarian, L., Grob, E., Versteegh, M., Harty, G., & Wong, S. (2020). Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. Medical Decision Making, 40(2), 198-211. https://doi.org/10.1177/0272989X19897944

Dellaert, B., Shu, SB., Arentze, TA., Baker, T. T., Diehl, K., Donkers, B., Fast, NJ., Haubl, G. G., Johnson, H., Karmarkar, UR., Oppewal, H., Schmitt, BH., Schroeder, J., Spiller, SA., & Steffel, M. (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31(4), 335-347. https://doi.org/10.1007/s11002-020-09537-5

Silva Lourenco, CJ., Dellaert, B., & Donkers, B. (2020). Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice. Journal of Interactive Marketing, 49, 107-124. https://doi.org/10.1016/j.intmar.2019.10.003

Veldwijk, J., Viberg Johansson, J., Donkers, B., & Grob, E. (2020). Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment. Value in Health, 23(7), 945-952. https://doi.org/10.1016/j.jval.2020.02.014

Grob, E., Donkers, B., Bliemer, MCJ., Veldwijk, J., & Swait JR, J. (2019). Can healthcare choice be predicted using stated preference data? Social Science & Medicine, 246, [112736]. https://doi.org/10.1016/j.socscimed.2019.112736

Tsekouras, D., Dellaert, B., Donkers, B., & Haubl, G. G. (2019). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science, 48(2), 186-202. https://doi.org/10.1007/s11747-019-00682-6

Broekhuizen, TLJ., Emrich, O., Gijsenberg, MJ., Donkers, B., Broekhuis, MJC., & Sloot, LM. (2019). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research, 122, 902-914. https://doi.org/10.1016/j.jbusres.2019.07.001

Goossens, L., Jonker, M., Molken, M., Boland, M., Slok, AHM., Salomé, P., van Schayck, CP., & Donkers, B. (2019). The fold-in-fold-out design for DCE choice tasks: application to burden of disease. Medical Decision Making, 39(4), 450-460. https://doi.org/10.1177/0272989X19849461

Goossens, LMA., Jonker, M., Rutten-van Molken, M., Boland, M. R. S., Slok, AHM., Salome, PL., van Schayck, OCP., van Veen, J., Stolk, E., Donkers, B., Asijee, GM., van Breukelen, G., Chavannes, NH., Dekhuijzen, PN., Holverda, S., Kerstjens, HAM., Kotz, D., van der Molen, T., & Twellaar, M. (2019). The Fold-in, Fold-out Design for DCE Choice Tasks: Application to Burden of Disease. Medical Decision Making, 39(4), 450-460. https://doi.org/10.1177/0272989x19849461

Soekhai, V., Whichello, C. L., Levitan, B., Veldwijk, J., Pinto, CA., Donkers, B., Huys, I., van Overbeeke, E., Juhaeri, J., & Grob, E. (2019). Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review. Drug Discovery Today, 24(7), 1324-1331. https://doi.org/10.1016/j.drudis.2019.05.001

Grob, E., Swait JR, J., Kassahun, HT., Bliemer, MCJ., Jonker, M., Veldwijk, J., Cong, K., Rose, JM. J., & Donkers, B. (2019). Are Healthcare Choices Predictable? The Impact of Discrete Choice Experiment Designs and Models. Value in Health, 22(9), 1050-1062. https://doi.org/10.1016/j.jval.2019.04.1924

Jonker, M., Donkers, B., Grob, E., & Stolk, E. (2018). Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments. Health Economics, 28(3), 350-363. https://doi.org/10.1002/hec.3846

Dellaert, B., Swait JR, J., Adamowicz, W., Arentze, TA., Bruch, E., Cherchi, E., Chorus, CG., Donkers, B., Feinberg, F., Marley, AAJ., & Salisbury, L. (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5(1), 51-64. https://doi.org/10.1007/s40547-017-0071-1

Jonker, M., Donkers, B., Grob, E., & Stolk, E. (2018). Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, 21(7), 767-771. https://doi.org/10.1016/j.jval.2017.10.002

Lim, S., Jonker, M., Oppe, M., Donkers, B., & Stolk, E. (2018). Severity-Stratified Discrete Choice Experiment Designs for Health State Evaluations. Pharmacoeconomics (Print), 36(11), 1377-1389. https://doi.org/10.1007/s40273-018-0694-6

Grob, E., Veldwijk, J., Jonker, M., Donkers, B., Huisman, J., Buis, S., Swait JR, J., Lancsar, E., Witteman, CLM., Bonsel, G., & Bindels, P. (2018). The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment. Vaccine, 36(11), 1467-1476. https://doi.org/10.1016/j.vaccine.2018.01.054

Jonker, M., Donkers, B., Grob, E., & Stolk, E. (2018). Advocating a Paradigm Shift in Health-State Valuations: The Estimation of Time-Preference Corrected QALY Tariffs. Value in Health, 21(8), 993-1001. https://doi.org/10.1016/j.jval.2018.01.016

Goossens, L., Molken, M., Boland, MRS. M., Donkers, B., Jonker, M., Slok, AHM., Salome, P., van Schayck, CP., in 't Veen, JCCM., & Stolk, E. (2017). ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open, 7(12). https://doi.org/10.1136/bmjopen-2017-017831.

Donkers, B., van Diepen, M., & Franses, P. H. (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Behavioral and Experimental Economics, 66, 58-65. https://doi.org/10.1016/j.socec.2016.05.006

Jonker, M., Attema, A., Donkers, B., Stolk, E., & Versteegh, M. (2016). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26(12), 1534-1547. https://doi.org/10.1002/hec.3445

Jacobs, B., Donkers, B., & Fok, D. (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35(3), 389-404. https://doi.org/10.1287/mksc.2016.0985

van Schie, R., Dellaert, B., & Donkers, B. (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. https://doi.org/10.1016/j.joep.2015.06.010

Grob, E., Donkers, B., Jonker, M., & Stolk, E. (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8(5), 373-384. https://doi.org/10.1007/s40271-015-0118-z

Jonker, M., Donkers, B., Chaix, B., Lenthe, F., Burdorf, L., & Mackenbach, J. (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26(6), 888-897. https://doi.org/10.1097/EDE.0000000000000378

Goossens, L., Utens, CMA., Smeenk, FW., Donkers, B., van Schayck, CP., & Molken, M. (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17(5), 588-596. https://doi.org/10.1016/j.jval.2014.05.004

Jonker, M., Lenthe, F., Donkers, B., Mackenbach, J., & Burdorf, L. (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68(10), 999-1002. https://doi.org/10.1136/jech-2014-203847

Grob, E., Bliemer, MCJ., Donkers, B., Bot, M., Korfage, I., Bouts, M., Bangma VERVALLEN, CH., & Steyerberg, E. (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109(3), 633-640. https://doi.org/10.1038/bjc.2013.370

Grob, E., Rose, JM. J., Donkers, B., Bot, M., Bangma VERVALLEN, CH., & Steyerberg, E. (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108(3), 533-541. https://doi.org/10.1038/bjc.2013.5

Jonker, M., Congdon, PD., Lenthe, F., Donkers, B., Burdorf, L., & Mackenbach, J. (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23(September), 70-78. https://doi.org/10.1016/j.healthplace.2013.04.003

Jonker, M., Lenthe, F., Donkers, B., Congdon, PD., Burdorf, L., & Mackenbach, J. (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19(January), 25-32. https://doi.org/10.1016/j.healthplace.2012.09.012

Dellaert, B., Donkers, B., & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434. https://doi.org/10.1509/jmr.09.0315

van Schie, R., Donkers, B., & Dellaert, B. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33(4), 882-896. https://doi.org/10.1016/j.joep.2012.04.004

Jonker, M., Lenthe, F., congdon, PD., Donkers, B., Burdorf, L., & Mackenbach, J. (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176(10), 929-937. https://doi.org/10.1093/aje/kws152

Almeida Camacho, N., Donkers, B., & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320. https://doi.org/10.1287/mksc.1100.0624

Boonen, LHHM. L., Donkers, B., & Schut, E. (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46(2), 510-530. https://doi.org/10.1111/j.1475-6773.2010.01196.x

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13(3), 287-319. https://doi.org/10.1177/1094670510375602

Grob, E., Hol, L., Donkers, B., Dam, L., Habbema, D., Leerdam, M., Kuipers, E., Bot, M., & Steyerberg, E. (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13(2), 315-323. https://doi.org/10.1111/j.1524-4733.2009.00670.x

Li, Y., Donkers, B., & Melenberg, B. (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10(10), 1187-1201. https://doi.org/10.1080/14697680903460176

Grob, E., Hofman, R., Donkers, B., Ballegooijen, M., Helmerhorst, TJM., Raat, H., & Korfage, I. (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28(41), 6692-6697. https://doi.org/10.1016/j.vaccine.2010.08.001

Haeubl, G., Dellaert, B., & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455. https://doi.org/10.1287/mksc.1090.0525

Hol, L., Grob, E., Dam, L., Donkers, B., Kuipers, E., Habbema, D., Steyerberg, E., Leerdam, M., & Bot, M. (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102(6), 972-980. https://doi.org/10.1038/sj.bjc.6605566

Boonen, LHHM. L., Schut, E., Donkers, B., & Koolman, AHE. (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9(4), 347-366. https://doi.org/10.1007/s10754-009-9055-5

van Diepen, M., Donkers, B., & Franses, P. H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3), 180-188. https://doi.org/10.1016/j.ijresmar.2009.03.007

Donkers, B., van Diepen, M., & Franses, P. H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46(1), 120-133. https://doi.org/10.1509/jmkr.46.1.120

Kruijshaar, ME., Bot, M., Donkers, B., Looman, C., Siersema, PD. P., & Steyerberg, E. (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9(1), 31-10. https://doi.org/10.1186/1471-2288-9-31

Donkers, B., & Schafgans, M. (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24(6), 1584-1606. https://doi.org/10.1017/S0266466608080626

Verhoef, PC., Langerak, F. F., & Donkers, B. (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83(1), 97-113. https://doi.org/10.1016/j.jretai.2006.10.007

Donkers, B., Verhoef, PC., & Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5(2), 163-190. https://doi.org/10.1007/s11129-006-9016-y

Donkers, B., Paap, R., Jonker, JJ., & Franses, P. H. (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21(5), 549-562. https://doi.org/10.1002/jae.858

Verhoef, PC., & Donkers, B. (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19(2), 31-43. https://doi.org/10.1002/dir.20033

Vroomen, BLK., Donkers, B., Verhoef, PC., & Franses, P. H. (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8(1), 37-47. https://doi.org/10.1177/1094670505276681

Donkers, B., Franses, P. H., & Verhoef, PC. (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40(4), 492-497. https://doi.org/10.1509/jmkr.40.4.492.19395

Verwaal, E., & Donkers, B. (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21(3), 257-271. https://doi.org/10.1023/A:1025702520091

Verhoef, PC., Franses, P. H., & Donkers, B. (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13(2), 121-134. https://doi.org/10.1023/A:1016093819299

Verwaal, E., & Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33(3), 603-613.

Donkers, B., Melenberg, B., & van Soest, A. (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22(2), 165-195. https://doi.org/10.1023/A:1011109625844

Verhoef, PC., & Donkers, B. (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32(2), 189-199. https://doi.org/10.1016/S0167-9236(01)00110-5

Das, M., & Donkers, B. (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.

Donkers, B., & van Soest, A. (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.

Stremersch, S., Almeida Camacho, N., & Donkers, B. (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96(4612).

Donkers, B. (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.

Van Diepen, M., Donkers, B., & Franses, P. H. (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011(5), 81-96.

Verhoef, PC., Donkers, B., & de Vos van Steenwijk, CH. (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.

Donkers, B., & Verwaal, E. (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75(7/8), 314-320.