Prof. dr. B. (Bas) Donkers

Bas Donkers
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2000

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Publications

Article (75)

  • Academic (70)

    • Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B., & Cornelsen, L. (2025). Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England. Appetite, 207, Article 107894. https://doi.org/10.1016/j.appet.2025.107894

    • Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Muller, E., Shapira, D., Yang, J., & Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy. Journal of the Academy of Marketing Science, 53, 4-28. https://doi.org/10.1007/s11747-024-01073-2

    • Pilli, L., Veldwijk, J., Swait, J. D., Donkers, B., & de Bekker-Grob, E. W. (2024). Sources and processes of social influence on health-related choices: A systematic review based on a social-interdependent choice paradigm. Social Science and Medicine, 361, Article 117360. https://doi.org/10.1016/j.socscimed.2024.117360

    • Soekhai, V., Donkers, B., Johansson, J. V., Jimenez-Moreno, C., Pinto, C. A., de Wit, G. A., & de Bekker-Grob, E. (2023). Comparing Outcomes of a Discrete Choice Experiment and Case 2 Best-Worst Scaling: An Application to Neuromuscular Disease Treatment. Patient, 16(3), 239-253. https://doi.org/10.1007/s40271-023-00615-0

    • Jonker, M. F., & Donkers, B. (2023). Interaction Effects in Health State Valuation Studies: An Optimal Scaling Approach. Value in Health, 26(4), 554-566. https://doi.org/10.1016/j.jval.2022.10.008

    • van Maasakkers, L., Fok, D., & Donkers, B. (2023). Next-basket prediction in a high-dimensional setting using gated recurrent units. Expert Systems with Applications, 212, Article 118795. https://doi.org/10.1016/j.eswa.2022.118795

    • Huls, S. P. I., Lancsar, E., Donkers, B., & Ride, J. (2022). Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation? Health Economics, 31(12), 2630-2647. https://doi.org/10.1002/hec.4599

    • Soekhai, V., Donkers, B., Levitan, B., & de Bekker-Grob, E. W. (2021). Case 2 best-worst scaling: For good or for bad but not for both. Journal of Choice Modelling, 41, Article 100325. https://doi.org/10.1016/j.jocm.2021.100325

    • Jacobs, B., Fok, D., & Donkers, B. (2021). Understanding Large-Scale Dynamic Purchase Behavior. Marketing Science, 40(5), 844-870. https://doi.org/10.1287/mksc.2020.1279

    • Lim, S., Donkers, B., van Dijl, P., & Dellaert, B. (2021). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science, 49(4), 723-742. https://doi.org/10.1007/s11747-020-00740-4

    • de Bekker - Grob, EW., Donkers, B., Veldwijk, J., Jonker, M., Buis, S., Huisman, J., & Bindels, P. (2020). What Factors Influence Non-Participation Most in Colorectal Cancer Screening? A Discrete Choice Experiment. The patient: Patient-Centered Outcomes Research, 14(2), 269–281. https://doi.org/10.1007/s40271-020-00477-w

    • Donkers, B., Dellaert, B., Waisman, RM., & Haubl, G. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57(6), 1096-1112. https://doi.org/10.1177/0022243720956642

    • Jonker, M., Donkers, B., Goossens, L. M. A., Hoefman, R. J., Jabbarian, L. J., de Bekker - Grob, E., Versteegh, M., Harty, G., & Wong, S. L. (2020). Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. Medical Decision Making, 40(2), 198-211. Advance online publication. https://doi.org/10.1177/0272989X19897944

    • Silva Lourenco, CJ., Dellaert, B., & Donkers, B. (2020). Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice. Journal of Interactive Marketing, 49, 107-124. https://doi.org/10.1016/j.intmar.2019.10.003

    • Dellaert, B., Shu, SB., Arentze, TA., Baker, T., Diehl, K., Donkers, B., Fast, NJ., Haubl, G., Johnson, H., Karmarkar, UR., Oppewal, H., Schmitt, BH., Schroeder, J., Spiller, SA., & Steffel, M. (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31(4), 335-347. https://doi.org/10.1007/s11002-020-09537-5

    • Veldwijk, J., Viberg Johansson, J., Donkers, B., & Grob, E. (2020). Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment. Value in Health, 23(7), 945-952. https://doi.org/10.1016/j.jval.2020.02.014

    • Grob, E., Donkers, B., Bliemer, MCJ., Veldwijk, J., & Swait JR, J. (2019). Can healthcare choice be predicted using stated preference data? Social Science & Medicine, 246, Article 112736. https://doi.org/10.1016/j.socscimed.2019.112736

    • Tsekouras, D., Dellaert, B., Donkers, B., & Haubl, G. (2019). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science, 48(2), 186-202. https://doi.org/10.1007/s11747-019-00682-6

    • Broekhuizen, TLJ., Emrich, O., Gijsenberg, MJ., Donkers, B., Broekhuis, MJC., & Sloot, LM. (2019). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research, 122, 902-914. https://doi.org/10.1016/j.jbusres.2019.07.001

    • Goossens, L., Jonker, M., Rutten - van Molken, M., Boland, M., Slok, AHM., Salomé, P., van Schayck, CP., Veen, JCCM., Stolk, E., & Donkers, B. (2019). The fold-in-fold-out design for DCE choice tasks: application to burden of disease. Medical Decision Making, 39(4), 450-460. https://doi.org/10.1177/0272989x19849461, https://doi.org/10.1177/0272989X19849461

    • Soekhai, V., Whichello, C. L., Levitan, B., Veldwijk, J., Pinto, CA., Donkers, B., Huys, I., van Overbeeke, E., Juhaeri, J., & de Bekker - Grob, E. (2019). Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review. Drug Discovery Today, 24(7), 1324-1331. https://doi.org/10.1016/j.drudis.2019.05.001

    • Grob, E., Swait JR, J., Kassahun, HT., Bliemer, MCJ., Jonker, M., Veldwijk, J., Cong, K., Rose, JM., & Donkers, B. (2019). Are Healthcare Choices Predictable? The Impact of Discrete Choice Experiment Designs and Models. Value in Health, 22(9), 1050-1062. https://doi.org/10.1016/j.jval.2019.04.1924

    • Jonker, M., Donkers, B., de Bekker - Grob, E., & Stolk, E. (2018). Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments. Health Economics, 28(3), 350-363. https://doi.org/10.1002/hec.3846

    • Jonker, M., Donkers, B., de Bekker - Grob, E., & Stolk, E. (2018). Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, 21(7), 767-771. https://doi.org/10.1016/j.jval.2017.10.002

    • Dellaert, B., Swait JR, J., Adamowicz, W., Arentze, TA., Bruch, E., Cherchi, E., Chorus, CG., Donkers, B., Feinberg, F., Marley, AAJ., & Salisbury, L. (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5(1), 51-64. https://doi.org/10.1007/s40547-017-0071-1

    • Lim, S., Jonker, M., Oppe, M., Donkers, B., & Stolk, E. (2018). Severity-Stratified Discrete Choice Experiment Designs for Health State Evaluations. Pharmacoeconomics (Print), 36(11), 1377-1389. https://doi.org/10.1007/s40273-018-0694-6

    • Jonker, M., Donkers, B., de Bekker - Grob, E., & Stolk, E. (2018). Advocating a Paradigm Shift in Health-State Valuations: The Estimation of Time-Preference Corrected QALY Tariffs. Value in Health, 21(8), 993-1001. https://doi.org/10.1016/j.jval.2018.01.016

    • Grob, E., Veldwijk, J., Jonker, M., Donkers, B., Huisman, J., Buis, S., Swait JR, J., Lancsar, E., Witteman, CLM., Bonsel, G., & Bindels, P. (2018). The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment. Vaccine, 36(11), 1467-1476. https://doi.org/10.1016/j.vaccine.2018.01.054

    • Goossens, L., Rutten - van Molken, M., Boland, MRS., Donkers, B., Jonker, M., Slok, AHM., Salome, P., van Schayck, CP., in 't Veen, JCCM., & Stolk, E. (2017). ABC Index: auantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open, 7(12). Advance online publication. https://doi.org/10.1136/bmjopen-2017-017831

    • Jonker, M., Attema, A., Donkers, B., Stolk, E., & Versteegh, M. (2017). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26(12), 1534-1547. https://doi.org/10.1002/hec.3445

    • Donkers, B., van Diepen, M., & Franses, P. H. (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Behavioral and Experimental Economics, 66, 58-65. https://doi.org/10.1016/j.socec.2016.05.006

    • Jacobs, B., Donkers, B., & Fok, D. (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35(3), 389-404. https://doi.org/10.1287/mksc.2016.0985

    • van Schie, R., Dellaert, B., & Donkers, B. (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. https://doi.org/10.1016/j.joep.2015.06.010

    • de Bekker - Grob, E., Donkers, B., Jonker, M., & Stolk, E. (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8(5), 373-384. https://doi.org/10.1007/s40271-015-0118-z

    • Jonker, M., Donkers, B., Chaix, B., van Lenthe, F., Burdorf, L., & Mackenbach, J. (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26(6), 888-897. https://doi.org/10.1097/EDE.0000000000000378

    • Goossens, L., Utens, CMA., Smeenk, FW., Donkers, B., van Schayck, CP., & Rutten - van Molken, M. (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17(5), 588-596. https://doi.org/10.1016/j.jval.2014.05.004

    • Jonker, M., van Lenthe, F., Donkers, B., Mackenbach, J., & Burdorf, L. (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68(10), 999-1002. https://doi.org/10.1136/jech-2014-203847

    • de Bekker - Grob, E., Bliemer, MCJ., Donkers, B., Bot, M., Korfage, I., Roobol - Bouts, M., Bangma VERVALLEN, CH., & Steyerberg, E. (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109(3), 633-640. https://doi.org/10.1038/bjc.2013.370

    • de Bekker - Grob, E., Rose, JM., Donkers, B., Bot, M., Bangma VERVALLEN, CH., & Steyerberg, E. (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108(3), 533-541. https://doi.org/10.1038/bjc.2013.5

    • Jonker, M., Congdon, PD., van Lenthe, F., Donkers, B., Burdorf, L., & Mackenbach, J. (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23(September), 70-78. https://doi.org/10.1016/j.healthplace.2013.04.003

    • Jonker, M., van Lenthe, F., Donkers, B., Congdon, PD., Burdorf, L., & Mackenbach, J. (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19(January), 25-32. https://doi.org/10.1016/j.healthplace.2012.09.012

    • Dellaert, B., Donkers, B., & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434. https://doi.org/10.1509/jmr.09.0315

    • van Schie, R., Donkers, B., & Dellaert, B. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33(4), 882-896. https://doi.org/10.1016/j.joep.2012.04.004

    • Jonker, M., van Lenthe, F., congdon, PD., Donkers, B., Burdorf, L., & Mackenbach, J. (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176(10), 929-937. https://doi.org/10.1093/aje/kws152

    • Boonen, LHHM., Donkers, B., & Schut, E. (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46(2), 510-530. https://doi.org/10.1111/j.1475-6773.2010.01196.x

    • Almeida Camacho, N., Donkers, B., & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320. https://doi.org/10.1287/mksc.1100.0624

    • Haeubl, G., Dellaert, B., & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455. https://doi.org/10.1287/mksc.1090.0525

    • Li, Y., Donkers, B., & Melenberg, B. (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10(10), 1187-1201. https://doi.org/10.1080/14697680903460176

    • de Bekker - Grob, E., Hol, L., Donkers, B., Dam, L., Habbema, D., Leerdam, M., Kuipers, E., Bot, M., & Steyerberg, E. (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13(2), 315-323. https://doi.org/10.1111/j.1524-4733.2009.00670.x

    • Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13(3), 287-319. https://doi.org/10.1177/1094670510375602

    • de Bekker - Grob, E., Hofman, R., Donkers, B., Ballegooijen, M., Helmerhorst, Raat, H., & Korfage, I. (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28(41), 6692-6697. https://doi.org/10.1016/j.vaccine.2010.08.001

    • Hol, L., de Bekker - Grob, E., Dam, L., Donkers, B., Kuipers, E., Habbema, D., Steyerberg, E., Leerdam, M., & Bot, M. (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102(6), 972-980. https://doi.org/10.1038/sj.bjc.6605566

    • Donkers, B., van Diepen, M., & Franses, P. H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46(1), 120-133. https://doi.org/10.1509/jmkr.46.1.120

    • van Diepen, M., Donkers, B., & Franses, P. H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3), 180-188. https://doi.org/10.1016/j.ijresmar.2009.03.007

    • Kruijshaar, ME., Bot, M., Donkers, B., Looman, C., Siersema, PD., & Steyerberg, E. (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9(1), 31-10. https://doi.org/10.1186/1471-2288-9-31

    • Boonen, LHHM., Schut, E., Donkers, B., & Koolman, AHE. (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9(4), 347-366. https://doi.org/10.1007/s10754-009-9055-5

    • Donkers, B., & Schafgans, M. (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24(6), 1584-1606. https://doi.org/10.1017/S0266466608080626

    • Verhoef, PC., Langerak, F., & Donkers, B. (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83(1), 97-113. https://doi.org/10.1016/j.jretai.2006.10.007

    • Donkers, B., Verhoef, PC., & de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5(2), 163-190. https://doi.org/10.1007/s11129-006-9016-y

    • Donkers, B., Paap, R., Jonker, JJ., & Franses, P. H. (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21(5), 549-562. https://doi.org/10.1002/jae.858

    • Verhoef, PC., & Donkers, B. (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19(2), 31-43. https://doi.org/10.1002/dir.20033

    • Vroomen, BLK., Donkers, B., Verhoef, PC., & Franses, P. H. (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8(1), 37-47. https://doi.org/10.1177/1094670505276681

    • Verwaal, E., & Donkers, B. (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21(3), 257-271. https://doi.org/10.1023/A:1025702520091

    • Donkers, B., Franses, P. H., & Verhoef, PC. (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40(4), 492-497. https://doi.org/10.1509/jmkr.40.4.492.19395

    • Verhoef, PC., Franses, P. H., & Donkers, B. (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13(2), 121-134. https://doi.org/10.1023/A:1016093819299

    • Verwaal, E., & Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33(3), 603-613.

    • Verhoef, PC., & Donkers, B. (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32(2), 189-199. https://doi.org/10.1016/S0167-9236(01)00110-5

    • Donkers, B., Melenberg, B., & van Soest, A. (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22(2), 165-195. https://doi.org/10.1023/A:1011109625844

    • Donkers, B., & van Soest, A. (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.

    • Das, M., & Donkers, B. (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.

  • Popular (1)

    • Stremersch, S., Almeida Camacho, N., & Donkers, B. (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96(4612).

  • Professional (4)

    • Donkers, B. (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.

    • Van Diepen, M., Donkers, B., & Franses, P. H. (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011(5), 81-96.

    • Verhoef, PC., Donkers, B., & de Vos van Steenwijk, CH. (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.

    • Donkers, B., & Verwaal, E. (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75(7/8), 314-320.

Chapter (2)

  • Professional (2)

    • Donkers, B., Silva Lourenco, CJ., Goldstein, DG., & Dellaert, B. (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A. E. Bronner, & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Spaar en Hout.

    • Donkers, B., Franses, P. H., & Verhoef, PC. (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A. A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). aaaa.

Conference proceeding (3)

Doctoral Thesis (1)

  • Internally prepared (1)

    • Donkers, B. (2000). Subjective information in economic decision making. [Doctoral Thesis, Tilburg University]. Tilburg University.

Editorial (1)

  • Academic (1)

    • de Bekker-Grob, E. W., Donkers, B., Bliemer, M., Coast, J., & Swait, J. (2022). Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project. Patient, 15(5), 509-512. https://doi.org/10.1007/s40271-022-00593-9

Inaugural speech (1)

Paper (1)

  • Academic (1)

    • Donkers, B., Silva Lourenco, CJ., Dellaert, B., & Goldstein, DG. (2014). Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk.

Report (18)

  • Academic (16)

    • Donkers, B., Silva Lourenco, CJ., Goldstein, DG., & Dellaert, B. (2013). Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions. Netspar (Network for Studies on Pensions, Aging and Retirement).

    • Donkers, B., Silva Lourenco, CJ., & Dellaert, B. (2012). Measuring and Debiasing Consumer Pension Risk Attitudes. Netspar (Network for Studies on Pensions, Aging and Retirement).

    • van Diepen, M., Donkers, B., & Franses, P. H. (2009). Dynamic and competitive effects of direct mailings: a charitable giving application. (EI reprint reeks EI-1494 ed.) Econometrics. EI reprint reeks Vol. EI-1494

    • van Diepen, M., Donkers, B., & Franses, P. H. (2009). Does irritation induced by charitable direct mailings reduce donation? (EI reprint reeks EI-1525 ed.) DEPARTMENT OF ECONOMETRICS. EI reprint reeks Vol. EI-1525

    • Donkers, B., Paap, R., Jonker, JJ., & Franses, P. H. (2006). Deriving target selection rules from endogenously selected samples. (Econometric Institute Reprint serie EI-1421 ed.) Econometrics. Econometric Institute Reprint serie Vol. EI-1421

    • van Diepen, M., Donkers, B., & Franses, P. H. (2006). Irritation Due to Direct Mailings from Charities. (ERIM Report Series 029-MKT ed.) ERIM. ERIM Report Series Vol. 029-MKT

    • Donkers, B., & Schafgans, M. (2003). A derivative based estimator for semiparametric index models. (Econometric Institute / CentER Discussion Paper 2003-22 EI 2003- ed.) Econometric Institute / CentER Discussion Paper 2003-22 Vol. EI 2003-08

    • Donkers, B., Verhoef, PC., & de Jong, M. (2003). Predicting customer lifetime value in multi-service industries. (ERIM Report Series Research in Management 2003 038-MKT ed.) ERIM Report Series Research in Management 2003 Vol. 038-MKT

    • Vroomen, BLK., Donkers, B., Verhoef, PC., & Franses, P. H. (2003). Purchasing complex services on the internet; an analysis of mortgage loan acquisitions. (ERIM Report Series Research in Management 2003 075-MKT ed.) ERIM Report Series Research in Management 2003 Vol. 075-MKT

    • Donkers, B., & Meelenberg, B. (2002). Testing the predictive performance of binary choice models. (Econometric Institute EI 2002-01 ed.) Econometric Institute Vol. EI 2002-01

    • Verwaal, E., & Donkers, B. (2001). Firm size and export intensity: A transaction costs and resource-based perspective. (ERIM Research Memorandum (ERS-2001) 12-MKT ed.) ERIM Research Memorandum (ERS-2001) Vol. 12-MKT

    • Verwaal, E., & Donkers, B. (2001). Customs-related transaction costs, firm size and international trade intensity. (ERIM Research Memorandum (ERS-2001) 13-MKT ed.) ERIM Research Memorandum (ERS-2001) Vol. 13-MKT

    • Donkers, B., Jonker, JJ., Franses, P. H., & Paap, R. (2001). Deriving target selection rules from endogenously selected samples. (ERIM Report Series (ERS-2001) 68-MKT ed.) ERIM Report Series (ERS-2001) Vol. 68-MKT

    • Donkers, B., Franses, P. H., & Verhoef, PC. (2001). Using selective sampling for binary choice models to reduce survey costs. (ERIM Report Series (ERS-2001) 67-MKT ed.) ERIM Report Series (ERS-2001) Vol. 67-MKT

    • Verhoef, PC., Franses, P. H., & Donkers, B. (2001). Changing perceptions and changing behavior in customer relationships. (ERIM Report Sersies 2001 31-MKT ed.) ERIM Report Sersies 2001 Vol. 31-MKT

    • Donkers, B. (2001). Predicting customer potential value. (ERIM Report Series 2001 01-MKT ed.) ERIM Report Series 2001 Vol. 01-MKT

  • Professional (2)

    • Dellaert, B., Donkers, B., Turlings, M., Steenkamp, TBM., & Vermeulen, E. (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Netspar Design Papers 49 ed.) Netspar (Network for Studies on Pensions, Aging and Retirement). Netspar Design Papers Vol. 49

    • van Diepen, M., Donkers, B., & Franses, P. H. (2006). Dynamic and Competitive Effects of Direct Mailings. (ERIM Report Series 050-MKT ed.) ERIM. ERIM Report Series Vol. 050-MKT

Additional activities (1)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

PhD Tracks (13)

Health and Marketing: Essays on Physician and Patient Decision-Making
  • Role: Co-promotor
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
Dynamics and Competition in Charitable Giving
  • Role: Co-promotor
  • PhD Candidate: Merel van Diepen
  • Time frame: 2004 - 2009
The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
  • Role: Co-promotor
  • PhD Candidate: Björn Vroomen
  • Time frame: 2000 - 2006
A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
  • Role: Member Doctoral Committee
  • PhD Candidate: Tim Benning
  • Time frame: 2007 - 2011
No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
  • Role: Member Doctoral Committee
  • PhD Candidate: Dimitrios Tsekouras
  • Time frame: 2006 - 2012
Planning for retirement: Save more or retire later?
  • Role: Daily Supervisor
  • PhD Candidate: Ron van Schie
  • Time frame: 2008 - 2017
Understanding Salesforce Behavior using Genetic Association Studies
  • Role: Member Doctoral Committee
  • PhD Candidate: Wouter van den Berg
  • Time frame: 2008 - 2014
Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Role: Member Doctoral Committee
  • PhD Candidate: Rumen Pozharliev
  • Time frame: 2012 - 2017
Marketing Analytics for High-Dimensional Assortments
  • Role: Promotor
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
Marketing modelling for large-scale assortments
  • Role: Co-promotor
  • PhD Candidate: Luuk van Maasakkers
  • Time frame: 2019 -
PhD project in the marketing department at the Erasmus School of Economics
  • Role: Promotor
  • PhD Candidate: Paniz Gorji
  • Time frame: 2017 -
Competition in the Retail Market of Consumer Packaged Goods
  • Role: Member Doctoral Committee
  • PhD Candidate: Wei Li
  • Time frame: 2009 - 2021
Managing Successful and Resilient Shared-Interest Communities: The role of digitization technologies and disruptive events
  • Role: Member Doctoral Committee
  • PhD Candidate: Martina Pocchiari
  • Time frame: 2017 - 2022

Events (32)

2013
June
12
9th Invitational Choice Symposium
Conference
As: Coordinator
2013
April
12
The Customer Cannot Choose
Inaugural Address
As: Speaker
2013
April
12
Marketing Mini Symposium
Conference
As: Speaker
2012
March
19
Netspar mini-conference: Supporting Consumer Pension Decision Making Online
Conference
As: Speaker
2011
April
15
Workshop Reliability and Rankings
Research Seminar
As: Speaker
2008
June
23
Tipping and Concentration in Markets with Indirect Network Effects
Research Seminar
As: Coordinator
2008
June
03
The Sprinter Effect: When Involvement and Self-Control Fail to Overcome Ego-Depletion
Research Seminar
As: Coordinator
2008
May
19
When it Pays to be Violent: Putting Commercials in Context
Research Seminar
As: Coordinator
2008
April
14
When Will Women Tolerate Sex-Based Advertising? A Sexual Economics Perspective
Research Seminar
As: Coordinator
2008
March
31
Reflexive Positivity: How Uncertainty Can Improve Promotions
Research Seminar
As: Coordinator
2008
March
10
The Influence of Goal Activation and Inhibition on Purchase Behavior
Research Seminar
As: Coordinator
2008
March
03
Innovation in Firms Across Nations
Research Seminar
As: Coordinator
2008
February
19
The Good and the Bad, or the Moral Emotions? Towards a Better Understanding of Guilt and Shame
Research Seminar
As: Coordinator
2008
February
04
'Feel the Fit': Private Self-Focus Moderates the Persuasive Effects of Regulatory Fit
Research Seminar
As: Coordinator
2008
January
14
Automatic Associative Learning of Brand Meaning
Research Seminar
As: Coordinator
2007
December
03
Are Emotions Good or Bad for Human Decision Making? Perspectives from Neuroscience
Research Seminar
As: Coordinator
2007
November
26
"Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking"
Research Seminar
As: Coordinator
2007
October
01
Lingerie Instigates Impatience
Research Seminar
As: Coordinator
2007
September
10
Marketing Status: What Makes Me Superior? Why Do I Care? And Am I Worse Off?
Research Seminar
As: Coordinator
2007
September
06
Asymmetric Peer Effects in Psysician Prescription Behavior: The Role of Opinion Leaders
Research Seminar
As: Coordinator
2007
June
19
Modeling Global Spill-Over in New Product Takeoff
Research Seminar
As: Coordinator
2007
June
04
Brand Images Can Be Stable
Research Seminar
As: Coordinator
2007
April
16
Choice Overload: Consequences, Causes, and Remedies
Research Seminar
As: Coordinator
2007
March
26
Network Formation and the Structure of the Commercial World Wide Web
Research Seminar
As: Coordinator
2007
March
12
The Neglect of Prescreening Information
Research Seminar
As: Coordinator
2007
February
12
A look at the Invisible Forces of Diffusion
Research Seminar
As: Coordinator
2007
February
02
Can "Low Fat" Nutrition Labels Lead to Obesity?
Research Seminar
As: Coordinator
2007
January
29
The Effect of Within-Brand and Cross-Brand Word-of-Mouth on the Growth of Competitive Markets
Research Seminar
As: Coordinator
2007
January
04
Does Priming Reference Points Alter Attribute-Value Functions, and As a Result Attribute Importance and Choice?
Research Seminar
As: Coordinator
2006
November
27
How Brands Become Icons: The Principles of Cultural Branding
Research Seminar
As: Coordinator
2006
November
20
New Branding Concepts: How to Conceptualize Them, How to Measure Them, and Preliminary Results of an Investigation of Whether They Add Anything to Traditional Measures of Brand Awareness and Brand Attitude in Predicting Heavy Usage of The Brand
Research Seminar
As: Coordinator
2003
January
06
On the Comparative Nature of the Emotion Regret
Research Seminar
As: Coordinator

Awards (2)

  • ERIM Top Article Junior Award (2017)
  • Fellowship - ERIM postdoc programme (2002)

Address

Visiting address

Office: Tinbergen Building H15-06
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Research Initiatives

Latest publication

Article

Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B., & Cornelsen, L. (2025). Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England. Appetite, 207, Article 107894. https://doi.org/10.1016/j.appet.2025.107894