Prof. dr. B. (Bas) Donkers

Full Professor

Department of Business Economics

Erasmus School of Economics (ESE)

Erasmus University Rotterdam

Fellow ERIM

Field: Marketing

Affiliated since 2000

T: +31 10 4082411

E: donkers@ese.eur.nl

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Publications (73)

Key Publications (4)

B.G.C. Dellaert, S.B. Shu, T.A. Arentze, T. Baker, K. Diehl, B. Donkers, N.J. Fast, G. Haubl, H. Johnson, U.R. Karmarkar, H. Oppewal, B.H. Schmitt, J. Schroeder, S.A. Spiller & M. Steffel (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31 (4), 335-347. doi: 10.1007/s11002-020-09537-5
S. Lim, B. Donkers, P. van Dijl & B.G.C. Dellaert (2020). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science. doi: 10.1007/s11747-020-00740-4
B. Donkers, B.G.C. Dellaert, R.M. Waisman & G. Haubl (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57 (6), 1096-1112. doi: 10.1177/0022243720956642
B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: 10.1287/mksc.2016.0985

Articles (62)

T.L.J. Broekhuizen, O. Emrich, M.J. Gijsenberg, B. Donkers, M. Broekhuis & L.M. Sloot (2021). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research, 122, 902-914. doi: 10.1016/j.jbusres.2019.07.001
S. Lim, B. Donkers, P. van Dijl & B.G.C. Dellaert (2020). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science. doi: 10.1007/s11747-020-00740-4
J. Veldwijk, J. Viberg Johansson, B. Donkers & E.W. de Bekker - Grob (2020). Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment. Value in Health, 23 (7), 945-952. doi: 10.1016/j.jval.2020.02.014 [go to publisher's site]
E.W. de Bekker - Grob, B. Donkers, M. Bliemer, J. Veldwijk & J. Swait (2020). Can healthcare choice be predicted using stated preference data? Social Science & Medicine, 246:112736. doi: 10.1016/j.socscimed.2019.112736
M.F. Jonker, B. Donkers, L. Goossens, R. Hoefman, L. Jabbarian, E.W. de Bekker - Grob, M. Versteegh, G. Harty & S. Wong (2020). Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. Medical Decision Making, 40 (2), 198-211. doi: 10.1177/0272989X19897944
D. Tsekouras, B.G.C. Dellaert, A.C.D. Donkers & G. Haubl (2020). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science, 48 (2), 186-202. doi: 10.1007/s11747-019-00682-6
C.J.S. da Lourenço, B.G.C. Dellaert & A.C.D. Donkers (2020). Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice. Journal of Interactive Marketing, 49, 107-124. doi: 10.1016/j.intmar.2019.10.003
B. Donkers, B.G.C. Dellaert, R.M. Waisman & G. Haubl (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57 (6), 1096-1112. doi: 10.1177/0022243720956642
B.G.C. Dellaert, S.B. Shu, T.A. Arentze, T. Baker, K. Diehl, B. Donkers, N.J. Fast, G. Haubl, H. Johnson, U.R. Karmarkar, H. Oppewal, B.H. Schmitt, J. Schroeder, S.A. Spiller & M. Steffel (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31 (4), 335-347. doi: 10.1007/s11002-020-09537-5
L. Goossens, M.F. Jonker, M. Rutten-van Molken, M.R.S. Boland, A.H.M. Slok, P.L. Salome, O. van Schayck, J. van Veen, E.A. Stolk, B. Donkers, G.M. Asijee, G. van Breukelen, N. Chavannes, P.N. Dekhuijzen, S. Holverda, H.A.M. Kerstjens, D. Kotz, T. van der Molen & M. Twellaar (2019). The Fold-in, Fold-out Design for DCE Choice Tasks: Application to Burden of Disease. Medical Decision Making, 39 (4), 450-460. doi: 10.1177/0272989x19849461
E.W. de Bekker-Grob, J. Swait, H.T. Kassahun, M. Bliemer, M.F. Jonker, J. Veldwijk, K. Cong, J.M. Rose & B. Donkers (2019). Are Healthcare Choices Predictable? The Impact of Discrete Choice Experiment Designs and Models. Value in Health, 22 (9), 1050-1062. doi: 10.1016/j.jval.2019.04.1924
M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2019). Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments. Health Economics, 28 (3), 350-363. doi: 10.1002/hec.3846
V.R. Soekhai, C.L. Whichello, B. Levitan, J. Veldwijk, C.A. Pinto, B. Donkers, I. Huys, E. van Overbeeke, J. Juhaeri & E.W. de Bekker - Grob (2019). Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review. Drug Discovery Today, 24 (7), 1324-1331. doi: 10.1016/j.drudis.2019.05.001
L.M.A. Goossens, M.F. Jonker, M.P.M.H. Rutten - van Molken, M. Boland, A.H.M. Slok, P. Salomé, C.P. van Schayck & B. Donkers (2019). The fold-in-fold-out design for DCE choice tasks: application to burden of disease. Medical Decision Making, 39 (4), 450-460. doi: 10.1177/0272989X19849461 [go to publisher's site]
M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2018). Advocating a Paradigm Shift in Health-State Valuations: The Estimation of Time-Preference Corrected QALY Tariffs. Value in Health, 21 (8), 993-1001. doi: 10.1016/j.jval.2018.01.016
E.W. de Bekker - Grob, J. Veldwijk, M.F. Jonker, B. Donkers, J. Huisman, S. Buis, J. Swait, E. Lancsar, C. Witteman, G.J. Bonsel & P.J.E. Bindels (2018). The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment. Vaccine, 36 (11), 1467-1476. doi: 10.1016/j.vaccine.2018.01.054
S. Wendel, B.G.C. Dellaert & B. Donkers (2018). Life Cycle Option Value The value of consumer flexibility in planning for retirement. In Design paper 106. Tilburg: Netspar
B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5 (1), 51-64. doi: 10.1007/s40547-017-0071-1
M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2018). Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, 21 (7), 767-771. doi: 10.1016/j.jval.2017.10.002
S. Lim, M.F. Jonker, M. Oppe, B. Donkers & E.A. Stolk (2018). Severity-Stratified Discrete Choice Experiment Designs for Health State Evaluations. Pharmacoeconomics (Print), 36 (11), 1377-1389. doi: 10.1007/s40273-018-0694-6
M.F. Jonker, A.E. Attema, B. Donkers, E.A. Stolk & M.M. Versteegh (2017). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26 (12), 1534-1547. doi: 10.1002/hec.3445
B. Donkers, M. van Diepen & P.H.B.F. Franses (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Behavioral and Experimental Economics, 66, 58-65. doi: 10.1016/j.socec.2016.05.006
L.M.A. Goossens, M.P.M.H. van Molken, M.R.S. Boland, B. Donkers, M.F. Jonker, A.H.M. Slok, Ph.L. Salome, C.P. van Schayck, J.C.C.M. in 't Veen & E.A. Stolk (2017). ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open, 7 (12). doi: 10.1136/bmjopen-2017-017831.
B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: 10.1287/mksc.2016.0985
R. van Schie, B.G.C. Dellaert & B. Donkers (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. doi: 10.1016/j.joep.2015.06.010
E.W. de Bekker-Grob, A.C.D. Donkers, M.F. Jonker & E.A. Stolk (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8 (5), 373-384. doi: 10.1007/s40271-015-0118-z
M.F. Jonker, B. Donkers, B. Chaix, F.J. van Lenthe, A. Burdorf & J.P. Mackenbach (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26 (6), 888-897. doi: 10.1097/EDE.0000000000000378
L.M.A. Goossens, C.M.A. Utens, F.W. Smeenk, B. Donkers, C.P. van Schayck & M.P.M.H. Rutten - van Molken (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17 (5), 588-596. doi: 10.1016/j.jval.2014.05.004
M.F. Jonker, F.J. van Lenthe, B. Donkers, J.P. Mackenbach & A. Burdorf (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68 (10), 999-1002. doi: 10.1136/jech-2014-203847
M.F. Jonker, P. Congdon, F.J. van Lenthe, B. Donkers, A. Burdorf & J.P. Mackenbach (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23 (September), 70-78. doi: 10.1016/j.healthplace.2013.04.003
M.F. Jonker, F.J. van Lenthe, B. Donkers, P. Congdon, A. Burdorf & J.P. Mackenbach (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19 (January), 25-32. doi: 10.1016/j.healthplace.2012.09.012
E.W. de Bekker-Grob, J.M. Rose, B. Donkers, M.L. Essink-Bot, C.H. Bangma & E.W. Steyerberg (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108 (3), 533-541. doi: 10.1038/bjc.2013.5
E.W. de Bekker-Grob, M. Bliemer, B. Donkers, M.L. Essink-Bot, I.J. Korfage, M.J. Roobol-Bouts, C.H. Bangma & E.W. Steyerberg (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109 (3), 633-640. doi: 10.1038/bjc.2013.370
B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: 10.1509/jmr.09.0315
R. van Schie, A.C.D. Donkers & B.G.C. Dellaert (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33 (4), 882-896. doi: 10.1016/j.joep.2012.04.004
M.F. Jonker, F.J. van Lenthe, P.D. congdon, B. Donkers, A. Burdorf & J.P. Mackenbach (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176 (10), 929-937. doi: 10.1093/aje/kws152
N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: 10.1287/mksc.1100.0624
L.H.H.M. Boonen, B. Donkers & F.T. Schut (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46 (2), 510-530. doi: 10.1111/j.1475-6773.2010.01196.x
E.W. de Bekker-Grob, L. Hol, B. Donkers, L. van Dam, J.D.F. Habbema, M.E. van Leerdam, E.J. Kuipers, M.L. Essink-Bot & E.W. Steyerberg (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13 (2), 315-323. doi: 10.1111/j.1524-4733.2009.00670.x
V. Kumar, L. Aksoy, B. Donkers, R. Venkatesan, T. Wiesel & S. Tillmanns (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13 (3), 287-319. doi: 10.1177/1094670510375602
G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: 10.1287/mksc.1090.0525
E.W. de Bekker-Grob, R. Hofman, B. Donkers, M. van Ballegooijen, T.J.M. Helmerhorst, H. Raat & I.J. Korfage (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28 (41), 6692-6697. doi: 10.1016/j.vaccine.2010.08.001
Y. Li, B. Donkers & B. Melenberg (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10 (10), 1187-1201. doi: 10.1080/14697680903460176 [go to publisher's site]
L. Hol, E.W. de Bekker-Grob, L. van Dam, B. Donkers, E.J. Kuipers, J.D.F. Habbema, E.W. Steyerberg, M.E. van Leerdam & M.L. Essink-Bot (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102 (6), 972-980. doi: 10.1038/sj.bjc.6605566
M.E. Kruijshaar, M.L. Essink-Bot, B. Donkers, C.W.N. Looman, P.D. Siersema & E.W. Steyerberg (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9 (1), 31-10. doi: 10.1186/1471-2288-9-31
L.H.H.M. Boonen, F.T. Schut, B. Donkers & A.H.E. Koolman (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9 (4), 347-366. doi: 10.1007/s10754-009-9055-5 [go to publisher's site]
M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26 (3), 180-188. doi: 10.1016/j.ijresmar.2009.03.007
B. Donkers, M. van Diepen & P.H.B.F. Franses (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46 (1), 120-133. doi: 10.1509/jmkr.46.1.120
B. Donkers & M. Schafgans (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24 (6), 1584-1606. doi: 10.1017/S0266466608080626
B. Donkers, P.C. Verhoef & M.G. de Jong (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5 (2), 163-190. doi: 10.1007/s11129-006-9016-y
P.C. Verhoef, F. Langerak & B. Donkers (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83 (1), 97-113. doi: 10.1016/j.jretai.2006.10.007
B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21 (5), 549-562. doi: 10.1002/jae.858 [go to publisher's site]
P.C. Verhoef & B. Donkers (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19 (2), 31-43. doi: 10.1002/dir.20033
B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8 (1), 37-47. doi: 10.1177/1094670505276681
B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40 (4), 492-497. doi: 10.1509/jmkr.40.4.492.19395 [go to publisher's site]
E. Verwaal & B. Donkers (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21 (3), 257-271. doi: 10.1023/A:1025702520091
E. Verwaal & B. Donkers (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33 (3), 603-613.
P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13 (2), 121-134. doi: 10.1023/A:1016093819299
B. Donkers, B. Melenberg & A. van Soest (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22 (2), 165-195. doi: 10.1023/A:1011109625844
P.C. Verhoef & B. Donkers (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32 (2), 189-199. doi: 10.1016/S0167-9236(01)00110-5
B. Donkers & A. van Soest (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.
M. Das & B. Donkers (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.

Doctoral Thesis

B. Donkers (2000, juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis) Prom./coprom.: prof.dr. A.H.O. van Soest.

Inaugural Speech

B. Donkers (2013). The customer cannot choose. (2013, april 12). Rotterdam: Erasmus Research Institute of Management

Professional Publications (9)

S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Dynamic and Competitive Effects of Direct Mailings. (Intern rapport, ERIM Report Series, no 050-MKT). 3000 DR Rotterdam: ERIM
B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A
P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.

PhD Tracks (12)

Health and Marketing: Essays on Physician and Patient Decision-Making

Role: Co-promotor
PhD Candidate: Nuno Almeida Camacho
Time frame: 2005 - 2011

Dynamics and Competition in Charitable Giving

Role: Co-promotor
PhD Candidate: Merel van Diepen
Time frame: 2004 - 2009

The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice

Role: Co-promotor
PhD Candidate: Björn Vroomen
Time frame: 2000 - 2006

A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care

Role: Member Doctoral Committee
PhD Candidate: Tim Benning
Time frame: 2007 - 2011

No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making

Role: Member Doctoral Committee
PhD Candidate: Dimitrios Tsekouras
Time frame: 2006 - 2012

Planning for retirement: Save more or retire later?

Role: Daily Supervisor
PhD Candidate: Ron van Schie
Time frame: 2008 - 2017

Understanding Salesforce Behavior using Genetic Association Studies

Role: Member Doctoral Committee
PhD Candidate: Wouter van den Berg
Time frame: 2008 - 2014

Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness

Role: Member Doctoral Committee
PhD Candidate: Rumen Pozharliev
Time frame: 2012 - 2017

Marketing Analytics for High-Dimensional Assortments

Role: Promotor
PhD Candidate: Bruno Jacobs
Time frame: 2012 - 2017

Marketing modelling for large-scale assortments

Role: Co-promotor
PhD Candidate: Luuk van Maasakkers
Time frame: 2018 -

PhD project in the marketing department at the Erasmus School of Economics

Role: Promotor
PhD Candidate: Paniz Gorji
Time frame: 2017 -

Competition in the Retail Market of Consumer Packaged Goods

Role: Member Doctoral Committee
PhD Candidate: Wei Li
Time frame: 2009 - 2021

Recognitions (4)

Editorial positions

International Journal of Research in Marketing

Member Editorial Review Board

Organization Memberships (3)

Econometric Society (ES)

http://www.econometricsociety.org/

Member Graduate Studies Committee
Institute for Operations Research and the Management Sciences (INFORMS)

http://www.informs.org/

Member
American Marketing Association (AMA)

Member

Events (32)

2013

June

9th Invitational Choice Symposium

Conference

As: Coordinator

2013

April

The Customer Cannot Choose

Inaugural Address

As: Speaker

2013

April

Marketing Mini Symposium

Conference

As: Speaker

2012

March

Netspar mini-conference: Supporting Consumer Pension Decision Making Online

Conference

As: Speaker

2011

April

Workshop Reliability and Rankings

Research Seminar

As: Speaker

2008

June

Tipping and Concentration in Markets with Indirect Network Effects

Research Seminar

As: Coordinator

2008

June

The Sprinter Effect: When Involvement and Self-Control Fail to Overcome Ego-Depletion

Research Seminar

As: Coordinator

2008

May

When it Pays to be Violent: Putting Commercials in Context

Research Seminar

As: Coordinator

2008

April

When Will Women Tolerate Sex-Based Advertising? A Sexual Economics Perspective

Research Seminar

As: Coordinator

2008

March

Reflexive Positivity: How Uncertainty Can Improve Promotions

Research Seminar

As: Coordinator

2008

March

The Influence of Goal Activation and Inhibition on Purchase Behavior

Research Seminar

As: Coordinator

2008

March

Innovation in Firms Across Nations

Research Seminar

As: Coordinator

2008

February

The Good and the Bad, or the Moral Emotions? Towards a Better Understanding of Guilt and Shame

Research Seminar

As: Coordinator

2008

February

'Feel the Fit': Private Self-Focus Moderates the Persuasive Effects of Regulatory Fit

Research Seminar

As: Coordinator

2008

January

Automatic Associative Learning of Brand Meaning

Research Seminar

As: Coordinator

2007

December

Are Emotions Good or Bad for Human Decision Making? Perspectives from Neuroscience

Research Seminar

As: Coordinator

2007

November

"Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking"

Research Seminar

As: Coordinator

2007

October

Lingerie Instigates Impatience

Research Seminar

As: Coordinator

2007

September

Marketing Status: What Makes Me Superior? Why Do I Care? And Am I Worse Off?

Research Seminar

As: Coordinator

2007

September

Asymmetric Peer Effects in Psysician Prescription Behavior: The Role of Opinion Leaders

Research Seminar

As: Coordinator

2007

June

Modeling Global Spill-Over in New Product Takeoff

Research Seminar

As: Coordinator

2007

June

Brand Images Can Be Stable

Research Seminar

As: Coordinator

2007

April

Choice Overload: Consequences, Causes, and Remedies

Research Seminar

As: Coordinator

2007

March

Network Formation and the Structure of the Commercial World Wide Web

Research Seminar

As: Coordinator

2007

March

The Neglect of Prescreening Information

Research Seminar

As: Coordinator

2007

February

A look at the Invisible Forces of Diffusion

Research Seminar

As: Coordinator

2007

February

Can "Low Fat" Nutrition Labels Lead to Obesity?

Research Seminar

As: Coordinator

2007

January

The Effect of Within-Brand and Cross-Brand Word-of-Mouth on the Growth of Competitive Markets

Research Seminar

As: Coordinator

2007

January

Does Priming Reference Points Alter Attribute-Value Functions, and As a Result Attribute Importance and Choice?

Research Seminar

As: Coordinator

2006

November

How Brands Become Icons: The Principles of Cultural Branding

Research Seminar

As: Coordinator

2006

November

New Branding Concepts: How to Conceptualize Them, How to Measure Them, and Preliminary Results of an Investigation of Whether They Add Anything to Traditional Measures of Brand Awareness and Brand Attitude in Predicting Heavy Usage of The Brand

Research Seminar

As: Coordinator

2003

January

On the Comparative Nature of the Emotion Regret

Research Seminar

As: Coordinator

Awards (2)

ERIM Top Article Junior Award (2017)
Fellowship - ERIM postdoc programme (2002)

Address

Visiting address

Office: Tinbergen Building H15-06
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Prof. dr. B. (Bas) Donkers

Publications (73)

Key Publications (4)

Articles (62)

Doctoral Thesis

Inaugural Speech

Professional Publications (9)

PhD Tracks (12)

Recognitions (4)

Editorial positions

Organization Memberships (3)

Events (32)

Awards (2)

Address

Research Initiatives

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