Prof. dr. B. (Bas) Donkers

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2000

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Key Publications (6)

  • B. Donkers (2000, juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis) Prom./coprom.: prof.dr. A.H.O. van Soest.
  • B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
  • S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
  • A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
  • B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
  • M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
  • M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Dynamic and Competitive Effects of Direct Mailings. (Intern rapport, ERIM Report Series, no 050-MKT). 3000 DR Rotterdam: ERIM
  • B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A
  • P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
  • B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.
  • Role: Co-promotor
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Co-promotor
  • PhD Candidate: Merel van Diepen
  • Time frame: 2004 - 2009
  • Role: Co-promotor
  • PhD Candidate: Björn Vroomen
  • Time frame: 2000 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Tim Benning
  • Time frame: 2007 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Dimitrios Tsekouras
  • Time frame: 2006 - 2012
  • Role: Daily Supervisor
  • PhD Candidate: Ron van Schie
  • Time frame: 2008 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Wouter van den Berg
  • Time frame: 2008 - 2014
  • Role: Member Doctoral Committee
  • PhD Candidate: Rumen Pozharliev
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -
  • Role: Co-promotor
  • PhD Candidate: Luuk Maasakkers, van
  • Time frame: 2018 -
  • Role: Promotor
  • PhD Candidate: Paniz Gorji
  • Time frame: 2017 -

Editorial positions

  • International Journal of Research in Marketing

    Member Editorial Review Board

Organization Memberships (3)

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

 This PhD project will be embedded in the Erasmus Center for Marketing and Innovation (www.ecmi.nl), which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Members of ECMI are involved in a wide range of research projects including, among many others: launch of innovations (pharmaceuticals, video games), innovative category formation, financial services innovations, large scale recommendation systems, consumer information search, conjoint analysis, cross-country survey research and innovation metrics. This gives candidates a wide range of possible topics to work on within ECMI.

You will find short statements of interest of the researchers in ECMI responsible for PhD supervision, but cooperation is expected to extend beyond this group.

Martijn de Jong is Professor of Marketing Research. He was a visiting scholar at Columbia University and NYU in 2008. In his research, he focuses on lead user innovation, customer empowerment, customer preference measurement, cross-cultural differences and research methodology.

Benedict Dellaert’s focus in research and education is on consumer decision-making and consumer-firm interaction. In his research he applies a mix of lab and field experiments to study consumer decisions and develop new behavioural models. He often conducts research in the context of online environments, for example in financial services, healthcare or travel. He is particularly interested in how new information technologies can empower consumers to make better decisions in complex tasks involving many alternatives and risky outcomes.

Bas Donkers research interests lie at the intersection of econometrics and marketing, focusing on a model based approach towards understanding customer behaviour. Sample research projects are on the role of complexity in decision making, the impact of product recommendations on choice, and behavioural influences in products search and quality learning. Another line of research is on the development of model-based recommendation systems for large scale applications.

The main research interests of Stefan Stremersch at present are innovation, marketing spending and pharmaceutical marketing. In “innovation”, he examines topics such as optimal organization of innovation processes through global survey research, crowdsourcing of innovation ideas, financial assessment of innovation proposals (intersection marketing and accounting), the development of new optimization engines, and the launch of new and sequeled video games. In “marketing spending”, he examines topics such as impact of new media through prospective meta-analysis, methods how to cut spending on marketing, optimal controlling of marketing spending, and impact of advertising and F1 spending on automotive sales. In “pharmaceutical marketing”, he examines drug companies’ life cycle strategies, international new drug launch strategies, withdrawal strategies for drugs, drug pioneering effects and the international substitution of branded in generic drugs.

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2013
June
12
Conference
As: Coordinator
2013
April
12
Inaugural Address
As: Speaker
2013
April
12
Conference
As: Speaker
2011
April
15
Research Seminar
As: Speaker
2008
June
23
2008
May
19
2008
March
31
2008
March
10
2008
March
03
Research Seminar
As: Coordinator
2008
January
14
Research Seminar
As: Coordinator
2007
October
01
Research Seminar
As: Coordinator
2007
September
10
2007
June
19
Research Seminar
As: Coordinator
2007
June
04
Research Seminar
As: Coordinator
2007
April
16
Research Seminar
As: Coordinator
2007
March
26
2007
March
12
Research Seminar
As: Coordinator
2007
February
12
Research Seminar
As: Coordinator
2007
February
02
Research Seminar
As: Coordinator
2006
November
27
2003
January
06
Research Seminar
As: Coordinator
  • ERIM Top Article Junior Award (2017)
  • Fellowship - ERIM postdoc programme (2002)

Address

Visiting address

Office: Tinbergen Building H15-06
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands