Prof. dr. B. (Bas) Donkers

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2000

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Key Publications (6)

  • B. Donkers (2000, juni 30). Subjective information in economic decision making. Tilburg University (202 pag.) (Amsterdam: Thela Thesis) Prom./coprom.: prof.dr. A.H.O. van Soest.
  • S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
  • B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
  • A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
  • B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
  • M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
  • M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Dynamic and Competitive Effects of Direct Mailings. (Intern rapport, ERIM Report Series, no 050-MKT). 3000 DR Rotterdam: ERIM
  • B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A
  • P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
  • B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.
  • Role: Co-promotor
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Co-promotor
  • PhD Candidate: Merel van Diepen
  • Time frame: 2004 - 2009
  • Role: Co-promotor
  • PhD Candidate: Björn Vroomen
  • Time frame: 2000 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Tim Benning
  • Time frame: 2007 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Dimitrios Tsekouras
  • Time frame: 2006 - 2012
  • Role: Daily Supervisor
  • PhD Candidate: Ron van Schie
  • Time frame: 2008 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Wouter van den Berg
  • Time frame: 2008 - 2014
  • Role: Member Doctoral Committee
  • PhD Candidate: Rumen Pozharliev
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -

Editorial positions

  • International Journal of Research in Marketing

    Member Editorial Review Board

Organization Memberships (3)

2013
June
12
Conference
As: Coordinator
2013
April
12
Inaugural Address
As: Speaker
2013
April
12
Conference
As: Speaker
2011
April
15
Research Seminar
As: Speaker
2008
June
23
2008
May
19
2008
March
31
2008
March
10
2008
March
03
Research Seminar
As: Coordinator
2008
January
14
Research Seminar
As: Coordinator
2007
October
01
Research Seminar
As: Coordinator
2007
September
10
2007
June
19
Research Seminar
As: Coordinator
2007
June
04
Research Seminar
As: Coordinator
2007
April
16
Research Seminar
As: Coordinator
2007
March
26
2007
March
12
Research Seminar
As: Coordinator
2007
February
12
Research Seminar
As: Coordinator
2007
February
02
Research Seminar
As: Coordinator
2006
November
27
2003
January
06
Research Seminar
As: Coordinator
  • Fellowship - ERIM postdoc programme (2002)

Address

Visiting address

Office: Tinbergen Building H15-06
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands