Prof. dr. B. (Bas) Donkers

Soekhai, V., Donkers, B., Johansson, J. V., Jimenez-Moreno, C., Pinto, C. A., de Wit, G. A., & de Bekker-Grob, E. (2023). Comparing Outcomes of a Discrete Choice Experiment and Case 2 Best-Worst Scaling: An Application to Neuromuscular Disease Treatment. Patient. https://doi.org/10.1007/s40271-023-00615-0

van Maasakkers, L., Fok, D., & Donkers, B. (2023). Next-basket prediction in a high-dimensional setting using gated recurrent units. Expert Systems with Applications, 212, [118795]. https://doi.org/10.1016/j.eswa.2022.118795

Huls, S. P. I., Lancsar, E., Donkers, B., & Ride, J. (2022). Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation? Health Economics, 31(12), 2630-2647. https://doi.org/10.1002/hec.4599

Soekhai, V., Donkers, B., Levitan, B., & de Bekker-Grob, E. W. (2021). Case 2 best-worst scaling: For good or for bad but not for both. Journal of Choice Modelling, 41, [100325]. https://doi.org/10.1016/j.jocm.2021.100325

Jacobs, B., Fok, D., & Donkers, B. (2021). Understanding Large-Scale Dynamic Purchase Behavior. Marketing Science, 40(5), 844-870. https://doi.org/10.1287/mksc.2020.1279

Lim, S., Donkers, B., van Dijl, P., & Dellaert, B. (2021). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science, 49(4), 723-742. https://doi.org/10.1007/s11747-020-00740-4

de Bekker - Grob, EW., Donkers, B., Veldwijk, J., Jonker, M., Buis, S., Huisman, J., & Bindels, P. (2020). What Factors Influence Non-Participation Most in Colorectal Cancer Screening? A Discrete Choice Experiment. The patient: Patient-Centered Outcomes Research, 14(2), 269–281. https://doi.org/10.1007/s40271-020-00477-w

Donkers, B., Dellaert, B., Waisman, RM., & Haubl, G. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57(6), 1096-1112. https://doi.org/10.1177/0022243720956642

Silva Lourenco, CJ., Dellaert, B., & Donkers, B. (2020). Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice. Journal of Interactive Marketing, 49, 107-124. https://doi.org/10.1016/j.intmar.2019.10.003

Dellaert, B., Shu, SB., Arentze, TA., Baker, T., Diehl, K., Donkers, B., Fast, NJ., Haubl, G., Johnson, H., Karmarkar, UR., Oppewal, H., Schmitt, BH., Schroeder, J., Spiller, SA., & Steffel, M. (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31(4), 335-347. https://doi.org/10.1007/s11002-020-09537-5

Jonker, M., Donkers, B., Goossens, L., Hoefman, R., Jabbarian, L., de Bekker - Grob, E., Versteegh, M., Harty, G., & Wong, S. (2020). Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. Medical Decision Making, 40(2), 198-211. https://doi.org/10.1177/0272989X19897944

Veldwijk, J., Viberg Johansson, J., Donkers, B., & Grob, E. (2020). Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment. Value in Health, 23(7), 945-952. https://doi.org/10.1016/j.jval.2020.02.014

Grob, E., Donkers, B., Bliemer, MCJ., Veldwijk, J., & Swait JR, J. (2019). Can healthcare choice be predicted using stated preference data? Social Science & Medicine, 246, [112736]. https://doi.org/10.1016/j.socscimed.2019.112736

Tsekouras, D., Dellaert, B., Donkers, B., & Haubl, G. (2019). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science, 48(2), 186-202. https://doi.org/10.1007/s11747-019-00682-6

Broekhuizen, TLJ., Emrich, O., Gijsenberg, MJ., Donkers, B., Broekhuis, MJC., & Sloot, LM. (2019). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research, 122, 902-914. https://doi.org/10.1016/j.jbusres.2019.07.001

Goossens, L., Jonker, M., Rutten - van Molken, M., Boland, M., Slok, AHM., Salomé, P., van Schayck, CP., Veen, JCCM., Stolk, E., & Donkers, B. (2019). The fold-in-fold-out design for DCE choice tasks: application to burden of disease. Medical Decision Making, 39(4), 450-460. https://doi.org/10.1177/0272989x19849461, https://doi.org/10.1177/0272989X19849461

Soekhai, V., Whichello, C. L., Levitan, B., Veldwijk, J., Pinto, CA., Donkers, B., Huys, I., van Overbeeke, E., Juhaeri, J., & de Bekker - Grob, E. (2019). Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review. Drug Discovery Today, 24(7), 1324-1331. https://doi.org/10.1016/j.drudis.2019.05.001

Grob, E., Swait JR, J., Kassahun, HT., Bliemer, MCJ., Jonker, M., Veldwijk, J., Cong, K., Rose, JM., & Donkers, B. (2019). Are Healthcare Choices Predictable? The Impact of Discrete Choice Experiment Designs and Models. Value in Health, 22(9), 1050-1062. https://doi.org/10.1016/j.jval.2019.04.1924

Jonker, M., Donkers, B., de Bekker - Grob, E., & Stolk, E. (2018). Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments. Health Economics, 28(3), 350-363. https://doi.org/10.1002/hec.3846

Grob, E., Veldwijk, J., Jonker, M., Donkers, B., Huisman, J., Buis, S., Swait JR, J., Lancsar, E., Witteman, CLM., Bonsel, G., & Bindels, P. (2018). The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment. Vaccine, 36(11), 1467-1476. https://doi.org/10.1016/j.vaccine.2018.01.054

Jonker, M., Donkers, B., de Bekker - Grob, E., & Stolk, E. (2018). Advocating a Paradigm Shift in Health-State Valuations: The Estimation of Time-Preference Corrected QALY Tariffs. Value in Health, 21(8), 993-1001. https://doi.org/10.1016/j.jval.2018.01.016

Lim, S., Jonker, M., Oppe, M., Donkers, B., & Stolk, E. (2018). Severity-Stratified Discrete Choice Experiment Designs for Health State Evaluations. Pharmacoeconomics (Print), 36(11), 1377-1389. https://doi.org/10.1007/s40273-018-0694-6

Jonker, M., Donkers, B., de Bekker - Grob, E., & Stolk, E. (2018). Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, 21(7), 767-771. https://doi.org/10.1016/j.jval.2017.10.002

Dellaert, B., Swait JR, J., Adamowicz, W., Arentze, TA., Bruch, E., Cherchi, E., Chorus, CG., Donkers, B., Feinberg, F., Marley, AAJ., & Salisbury, L. (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5(1), 51-64. https://doi.org/10.1007/s40547-017-0071-1

Goossens, L., Rutten - van Molken, M., Boland, MRS., Donkers, B., Jonker, M., Slok, AHM., Salome, P., van Schayck, CP., in 't Veen, JCCM., & Stolk, E. (2017). ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open, 7(12). https://doi.org/10.1136/bmjopen-2017-017831.

Donkers, B., van Diepen, M., & Franses, P. H. (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Behavioral and Experimental Economics, 66, 58-65. https://doi.org/10.1016/j.socec.2016.05.006

Jonker, M., Attema, A., Donkers, B., Stolk, E., & Versteegh, M. (2016). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26(12), 1534-1547. https://doi.org/10.1002/hec.3445

Jacobs, B., Donkers, B., & Fok, D. (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35(3), 389-404. https://doi.org/10.1287/mksc.2016.0985

Jonker, M., Donkers, B., Chaix, B., van Lenthe, F., Burdorf, L., & Mackenbach, J. (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26(6), 888-897. https://doi.org/10.1097/EDE.0000000000000378

de Bekker - Grob, E., Donkers, B., Jonker, M., & Stolk, E. (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8(5), 373-384. https://doi.org/10.1007/s40271-015-0118-z

van Schie, R., Dellaert, B., & Donkers, B. (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. https://doi.org/10.1016/j.joep.2015.06.010

Goossens, L., Utens, CMA., Smeenk, FW., Donkers, B., van Schayck, CP., & Rutten - van Molken, M. (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17(5), 588-596. https://doi.org/10.1016/j.jval.2014.05.004

Jonker, M., van Lenthe, F., Donkers, B., Mackenbach, J., & Burdorf, L. (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68(10), 999-1002. https://doi.org/10.1136/jech-2014-203847

de Bekker - Grob, E., Rose, JM., Donkers, B., Bot, M., Bangma VERVALLEN, CH., & Steyerberg, E. (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108(3), 533-541. https://doi.org/10.1038/bjc.2013.5

Jonker, M., van Lenthe, F., Donkers, B., Congdon, PD., Burdorf, L., & Mackenbach, J. (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19(January), 25-32. https://doi.org/10.1016/j.healthplace.2012.09.012

de Bekker - Grob, E., Bliemer, MCJ., Donkers, B., Bot, M., Korfage, I., Roobol - Bouts, M., Bangma VERVALLEN, CH., & Steyerberg, E. (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109(3), 633-640. https://doi.org/10.1038/bjc.2013.370

Jonker, M., Congdon, PD., van Lenthe, F., Donkers, B., Burdorf, L., & Mackenbach, J. (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23(September), 70-78. https://doi.org/10.1016/j.healthplace.2013.04.003

Dellaert, B., Donkers, B., & van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49(3), 424-434. https://doi.org/10.1509/jmr.09.0315

Jonker, M., van Lenthe, F., congdon, PD., Donkers, B., Burdorf, L., & Mackenbach, J. (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176(10), 929-937. https://doi.org/10.1093/aje/kws152

van Schie, R., Donkers, B., & Dellaert, B. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33(4), 882-896. https://doi.org/10.1016/j.joep.2012.04.004

Boonen, LHHM., Donkers, B., & Schut, E. (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46(2), 510-530. https://doi.org/10.1111/j.1475-6773.2010.01196.x

Almeida Camacho, N., Donkers, B., & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320. https://doi.org/10.1287/mksc.1100.0624

Hol, L., de Bekker - Grob, E., Dam, L., Donkers, B., Kuipers, E., Habbema, D., Steyerberg, E., Leerdam, M., & Bot, M. (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102(6), 972-980. https://doi.org/10.1038/sj.bjc.6605566

de Bekker - Grob, E., Hol, L., Donkers, B., Dam, L., Habbema, D., Leerdam, M., Kuipers, E., Bot, M., & Steyerberg, E. (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13(2), 315-323. https://doi.org/10.1111/j.1524-4733.2009.00670.x

Haeubl, G., Dellaert, B., & Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29(3), 438-455. https://doi.org/10.1287/mksc.1090.0525

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13(3), 287-319. https://doi.org/10.1177/1094670510375602

de Bekker - Grob, E., Hofman, R., Donkers, B., Ballegooijen, M., Helmerhorst, Raat, H., & Korfage, I. (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28(41), 6692-6697. https://doi.org/10.1016/j.vaccine.2010.08.001

Li, Y., Donkers, B., & Melenberg, B. (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10(10), 1187-1201. https://doi.org/10.1080/14697680903460176

van Diepen, M., Donkers, B., & Franses, P. H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3), 180-188. https://doi.org/10.1016/j.ijresmar.2009.03.007

Kruijshaar, ME., Bot, M., Donkers, B., Looman, C., Siersema, PD., & Steyerberg, E. (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9(1), 31-10. https://doi.org/10.1186/1471-2288-9-31

Donkers, B., van Diepen, M., & Franses, P. H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46(1), 120-133. https://doi.org/10.1509/jmkr.46.1.120

Boonen, LHHM., Schut, E., Donkers, B., & Koolman, AHE. (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9(4), 347-366. https://doi.org/10.1007/s10754-009-9055-5

Donkers, B., & Schafgans, M. (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24(6), 1584-1606. https://doi.org/10.1017/S0266466608080626

Verhoef, PC., Langerak, F., & Donkers, B. (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83(1), 97-113. https://doi.org/10.1016/j.jretai.2006.10.007

Donkers, B., Verhoef, PC., & de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5(2), 163-190. https://doi.org/10.1007/s11129-006-9016-y

Donkers, B., Paap, R., Jonker, JJ., & Franses, P. H. (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21(5), 549-562. https://doi.org/10.1002/jae.858

Vroomen, BLK., Donkers, B., Verhoef, PC., & Franses, P. H. (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8(1), 37-47. https://doi.org/10.1177/1094670505276681

Verhoef, PC., & Donkers, B. (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19(2), 31-43. https://doi.org/10.1002/dir.20033

Donkers, B., Franses, P. H., & Verhoef, PC. (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40(4), 492-497. https://doi.org/10.1509/jmkr.40.4.492.19395

Verwaal, E., & Donkers, B. (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21(3), 257-271. https://doi.org/10.1023/A:1025702520091

Verwaal, E., & Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33(3), 603-613.

Verhoef, PC., Franses, P. H., & Donkers, B. (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13(2), 121-134. https://doi.org/10.1023/A:1016093819299

Donkers, B., Melenberg, B., & van Soest, A. (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22(2), 165-195. https://doi.org/10.1023/A:1011109625844

Verhoef, PC., & Donkers, B. (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32(2), 189-199. https://doi.org/10.1016/S0167-9236(01)00110-5

Das, M., & Donkers, B. (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.

Donkers, B., & van Soest, A. (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.

Stremersch, S., Almeida Camacho, N., & Donkers, B. (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96(4612).

Donkers, B. (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.

Van Diepen, M., Donkers, B., & Franses, P. H. (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011(5), 81-96.

Verhoef, PC., Donkers, B., & de Vos van Steenwijk, CH. (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.

Donkers, B., & Verwaal, E. (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75(7/8), 314-320.

de Bekker-Grob, E. W., Donkers, B., Bliemer, M., Coast, J., & Swait, J. (2022). Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project. Patient, 15(5), 509-512. https://doi.org/10.1007/s40271-022-00593-9