Prof. dr. ir. B.G.C. (Benedict) Dellaert

Full Professor

Department of Business Economics

Erasmus School of Economics (ESE)

Erasmus University Rotterdam

Fellow ERIM

Field: Marketing

Affiliated since 2006

T: +31 10 4081353

E: dellaert@ese.eur.nl

*Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics. *Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction. His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea, APG, and Robeco. Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. He is also a fractional professor of marketing at Monash University, Melbourne, Australia. His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.

Work in Progress

D. Tsekouras, B.G.C. Dellaert, A.C.D. Donkers & G. Haubl (2019). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science .

Publications (61)

Key Publications (9)

B.G.C. Dellaert (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. Journal of the Academy of Marketing Science, 47 (2), 238-254. doi: 10.1007/s11747-018-0607-4
T.A. Arentze, B.G.C. Dellaert & C.G. Chorus (2015). Incorporating Mental Representations in Discrete Choice Models of Travel Behaviour: Modelling Approach and Empirical Application. Transportation Science, 49 (3), 577-590. doi: 10.1287/trsc.2013.0513
Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25 (2), 345-363. doi: 10.1287/isre.2014.0521
B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: 10.1509/jmr.09.0315
B.G.C. Dellaert & G. Haeubl (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49 (2), 277-288. doi: 10.1509/jmr.09.0481
C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75 (5), 34-52. doi: 10.1509/jmkg.75.5.34
G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: 10.1287/mksc.1090.0525
B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239

Articles (53)

G.A.G. Alserda, B.G.C. Dellaert, L.A.P. Swinkels & S.G. van der Lecq (2019). Individual pension risk preference elicitation and collective asset allocation with heterogeneity. Journal of Banking and Finance, 101 , 206-225. doi: 10.1016/j.jbankfin.2019.02.014
B.G.C. Dellaert (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. Journal of the Academy of Marketing Science, 47 (2), 238-254. doi: 10.1007/s11747-018-0607-4
T. Baker & B.G.C. Dellaert (2018). Regulating Robo Advice Across the Financial Services Industry. Iowa Law Review, 103 (2), 713-750. [go to publisher's site]
B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5 (1), 51-64. doi: 10.1007/s40547-017-0071-1
B.G.C. Dellaert, T.A. Arentze, O. Horeni & H.J.P. Timmermans (2017). Deriving Attribute Utilities from Mental Representations of Complex Decisions. Journal of Choice Modelling, 22 , 24-38. doi: 10.1016/j.jocm.2016.12.001
M. Hiligsmann, B.G.C. Dellaert, C.D. Dirksen, V. Watson, S. Bours, S. Goemare, J. Reginster, C. Roux, B. McGowan, C. Silke, B. Whelan, A. Diez-Perez, E. Torres, G. Papadakis, R. Rizzoli, C. Cooper, G. Pearson & A. Boonen (2017). Patients’ Preferences for Anti-Osteoporosis Drug Treatment: A Cross-European Discrete-Choice Experiment. Rheumatology, 56 (7), 1167-1176. doi: 10.1093/rheumatology/kex071
M.J.W. Harmsen-van Hout, B.G.C. Dellaert & P.J.J. Herings (2016). Heuristic Decision Making in Network Linking. European Journal of Operational Research, 251 (1), 158-170. doi: 10.1016/j.ejor.2015.10.039
R. van Schie, B.G.C. Dellaert & B. Donkers (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50 , 124-131. doi: 10.1016/j.joep.2015.06.010
T.A. Arentze, B.G.C. Dellaert & C.G. Chorus (2015). Incorporating Mental Representations in Discrete Choice Models of Travel Behaviour: Modelling Approach and Empirical Application. Transportation Science, 49 (3), 577-590. doi: 10.1287/trsc.2013.0513
M. Hiligsmann, B.G.C. Dellaert, C.D. Dirksen, T. van der Weijden, S. Goemaere, J. Reginster, V. Watson & A. Boonen (2014). Patients’ Preferences for Osteoporosis Drug Treatment: A Discrete-Choice Experiment. Arthritis Research & Therapy, 19 (7), 1029-1037. doi: 10.1007/s00198-007-0535-5
T.M. Benning, B.G.C. Dellaert, J.L. Severens & C.D. Dirksen (2014). The Effect of Presenting Information about Invasive Follow-Up Testing on Individuals’ Non-Invasive Colorectal Cancer Screening Participation Decision: Results from a Discrete Choice Experiment. Value in Health, 17 (5), 578-587. doi: 10.1016/j.jval.2014.04.007
T.M. Benning, B.G.C. Dellaert, C.D. Dirksen & J.L. Severens (2014). Preferences for Potential Innovations in Non-Invasive Colorectal Cancer Screening: A Labeled Discrete Choice Experiment for a Dutch Screening Campaign. Acta Oncologica, 53 (7), 898-908. doi: 10.3109/0284186X.2013.877159
Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25 (2), 345-363. doi: 10.1287/isre.2014.0521
B.G.C. Dellaert, T.A. Arentze & O. Horeni (2014). Tourists' Mental Representations of Complex Travel Decisions. Journal of Travel Research, 53 (1), 3-11. doi: 10.1177/0047287513506297
O. Horeni, T.A. Arentze, B.G.C. Dellaert & H.J.P. Timmermans (2014). Online Measurement of Mental Representations of Complex Spatial Decision Problems: Comparison of CNET and Hard Laddering. Transportation Research Part F: Traffic Psychology and Behaviour, 22 , 170-183. doi: 10.1016/j.trf.2013.12.002
Q. Han, B.G.C. Dellaert, W.F. Van Raaij & H.J.P. Timmermans (2014). Publicly Announced Access Recommendations and Consumers’ Service Time Choices with Uncertain Congestion. Journal of Choice Modelling, 10 , 1-10. doi: 10.1016/j.jocm.2013.11.001
M.J.W. Harmsen-van Hout, P.J.J. Herings & B.G.C. Dellaert (2013). Communication Network Formation with Link Specificity and Value Transferability. European Journal of Operational Research, 229 (1), 199-211. doi: 10.1016/j.ejor.2013.02.028
T.M. Benning & B.G.C. Dellaert (2013). Paying More for Faster Care? Individuals' Attitude towards Price-Based Priority Access in Health Care. Social Science & Medicine, 84 (May), 119-128. doi: 10.1016/j.socscimed.2013.02.002
S. Wendel, B.G.C. Dellaert, A. Ronteltap & H. Trijp (2013). Consumers' Intention to Use Health Recommendation Systems to Receive Personalized Nutrition Advice. Bmc Health Services Research, 13 (126), 1-21. doi: 10.1186/1472-6963-13-126
M. Hiligsmann, C. van Durme, P. Geusens, B.G.C. Dellaert, C.D. Dirksen, T. van der Weijden, J. Reginster & A. Boonen (2013). Nominal Group Technique to Select Attributes for Discrete Choice Experiments: An Example for Drug Treatment Choices in Osteoporosis. Patient Preference and Adherence, 7 , 133-139. doi: 10.2147/PPA.S38408
A.F.G. Alayli-Goebbels, B.G.C. Dellaert, S.A. Knox, A.J.H.A. Ament, J. Lakerveld, S.D.M. Bot, G. Nijpels & J.L. Severens (2013). Consumer Preferences for Health and Nonhealth Outcomes of Health Promotion: Results from a Discrete Choice Experiment. Value in Health, 16 (1), 114-123. doi: 10.1016/j.jval.2012.08.2211
B.G.C. Dellaert & G. Haeubl (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49 (2), 277-288. doi: 10.1509/jmr.09.0481
T.M. Benning, E. Breugelmans & B.G.C. Dellaert (2012). Consumers' Evaluation of Allocation Policies for Scarce Health Care Services: Vested Interest Activation Trumps Spatial and Temporal Distance. Marketing Letters, 23 (3), 531-543. doi: 10.1007/s11002-011-9158-x
M. van Birgelen, B.G.C. Dellaert & K. de Ruyter (2012). Communication Channel Consideration for In-Home Services: The Moderating Role of Customer Participation. International Journal of Service Industry Management, 23 (2), 216-252. doi: 10.1108/09564231211226123
R. van Schie, A.C.D. Donkers & B.G.C. Dellaert (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33 (4), 882-896. doi: 10.1016/j.joep.2012.04.004
T.M. Benning, M.L. Kimman, C.D. Dirksen, L.J. Boersma & B.G.C. Dellaert (2012). Combining Individual-Level Discrete Choice Experiment Estimates and Costs to Inform Health Care Management Decisions: The Case of Customized Follow-Up Strategies after Breast Cancer Treatment. Value in Health, 15 (5), 680-689. doi: 10.1016/j.jval.2012.04.007
E.J. Johnson, S.B. Shu, B.G.C. Dellaert, C. Fox, D.G. Goldstein, G. Haeubl, R.P. Larrick, J.W. Payne, E. Peters, D. Schkade, B. Wansink & E.U. Weber (2012). Beyond nudges: Tools of a choice architecture. Marketing Letters, 23 (2), 487-504. doi: 10.1007/s11002-012-9186-1
B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: 10.1509/jmr.09.0315
C.G. Chorus & B.G.C. Dellaert (2012). Travel Choice Inertia: The Joint Role of Risk Aversion and Learning. Journal of Transport Economics and Policy, 46 (1), 139-155.
E. Breugelmans, C.F. Koehler, B.G.C. Dellaert & K. De Ruyter (2012). Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New vs. Traditional Consumer Actions. Journal of Retailing, 88 (2), 226-235. doi: 10.1016/j.jretai.2011.10.003
W.J. Reinartz, B.G.C. Dellaert, M. Krafft, V. Kumar & R. Varadarajan (2011). Retailing Innovations in a Globalizing Retail Market Environment. Journal of Retailing, 87S (1), 53-66. doi: 10.1016/j.jretai.2011.04.009
C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75 (5), 34-52. doi: 10.1509/jmkg.75.5.34
D. Kusumastuti, E. Hannes, B. Depaire, K.J.H.M. Vanhoof, D. Janssens, G. Wets & B.G.C. Dellaert (2011). An Interactive Computer-Based Interface to Support the Discovery of Individuals’ Mental Representations and Preferences in Decisions Problems: An Application to Travel Behavior. Computers in Human Behavior, 27 (2), 997-1011. doi: 10.1016/j.chb.2010.12.004
C.F. Koehler, E. Breugelmans & B.G.C. Dellaert (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications. Journal of Management Information Systems, 27 (4), 231-260. doi: 10.2753/MIS0742-1222270408
M.L. Kimman, B.G.C. Dellaert, L.J. Boersma, P. Lambin & C.D. Dirksen (2010). Follow-up after Treatment for Breast Cancer: One Strategy Fits All? Acta Oncologica, 49 (3), 328-337. doi: 10.3109/02841860903536002
Q. Han, B.G.C. Dellaert, W.F. Van Raaij & H.J.P. Timmermans (2010). Visitors Strategic Anticipation of Crowding in Scarce Recreational Resources. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 17 (6), 449-456. doi: 10.1016/j.jretconser.2010.06.001
D. Kusumastuti, E. Hannes, D. Janssens, G. Wets & B.G.C. Dellaert (2010). Scrutinizing Individuals' Leisure-Shopping Travel Decisions to Appraise Activity-Based Models of Travel Demand. Transportation, 37 (4), 647-661. doi: 10.1007/s11116-010-9272-2
G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: 10.1287/mksc.1090.0525
D. van Helvoort-Postulart, B.G.C. Dellaert, T. van der Weijden, M.F. von Meyenfeldt & C.D. Dirksen (2009). Discrete Choice Experiments of Complex Health Care Decisions: Does Hierarchical Information Integration Offer a Solution? Health Economics, 18 (8), 903-920. doi: 10.1002/hec.1411
B.G.C. Dellaert & P.A. Dabholkar (2009). Increasing the Attractiveness of Mass-Customization: The Role of Complementary Online Services and Range of Options. International Journal of Electronic Commerce, 13 (3), 43-70. doi: 10.2753/JEC1086-4415130302
D. van Helvoort-Postulart, T. van der Weijden, B.G.C. Dellaert, M. de Kok, M.F. von Meyenfeldt & C.D. Dirksen (2009). Investigating the Complementary Value of Discrete Choice Experimentation for the Evaluation of Barriers and Facilitators in Implementation Research: A Questionnaire Survey. Implementation Science, 4 (1), 10. doi: 10.1186/1748-5908-4-10
S. Wendel & B.G.C. Dellaert (2009). Situation-based shifts in consumer web site benefit importance: The joint role of cognition and affect. Information and Management, 46 (1), 23-30. doi: 10.1016/j.im.2008.11.001
B.G.C. Dellaert, T.A. Arentze & H.J.P. Timmermans (2008). Shopping context and consumers' mental representation of complex shopping trip decision problems. Journal of Retailing, 84 (2), 219-232. doi: 10.1016/j.jretai.2008.02.001
W. Adamowicz, D. Bunch, T. Cameron, B.G.C. Dellaert, M. Hanemann, M. Keane, J. Louviere, R.J. Meyer, T. Steenburgh & J. Swait (2008). Behavioral Frontiers in Choice Models. Marketing Letters, 19 (3/4), 215-228. doi: 10.1007/s11002-008-9038-1
Q. Han, H.J.P. Timmermans, B.G.C. Dellaert & W.F. Van Raaij (2008). Route Choice under Uncertainty: Effects of Recommendations. Transportation Research Record, 2082 (1), 72-80. doi: 10.3141/2082-09
T.A. Arentze, B.G.C. Dellaert & H.J.P. Timmermans (2008). Modeling and Measuring Individuals Mental Representations of Complex Spatio-Temporal Decision Problems. Environment & Behavior, 40 (6), 843-865. doi: 10.1177/0013916507309994
Q. Han, B.G.C. Dellaert, W.F. Van Raaij & H. Timmermans (2007). Modelling strategic behaviour in anticipation of congestion. Transportmetrica, 3 (2), 119-138.
S. Wendel & B.G.C. Dellaert (2005). Situation variation in consumers' media channel consideration. Journal of the Academy of Marketing Science, 33 (4), 575-584.
J.H. Steckel, R.S. Winer, R.E. Bucklin, B.G.C. Dellaert, X. Dreze, G. Haubl, S.D. Jap, J.D.C. Little, A.L. Meyvis & A. Rangaswamy (2005). Choice in interactive environments. Marketing Letters, 16 (3/4), 309-320. doi: 10.1007/s11002-005-5894-0
B.G.C. Dellaert, Q. Han, W.F. van Raaij & H.J.P. Timmermans (2005). Integrating prospect theory and Stackelberg games to model strategic dyad behavior of information providers and travelers - Theory and numerical simulations. Transportation Research Record , 181-188.
B.G.C. Dellaert, V.Y. Golounov & J. Prabhu (2005). The impact of price disclosure on dynamic shopping decisions. Marketing Letters, 16 (1), 37-52.
B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239

Professional Publications (8)

P. Lapperre, A. Oerlemans & B.G.C. Dellaert (2016). Effectieve ondersteuning van zelfmanagement voor de consument. (Extern rapport, Netspar Design Papers, no 65). Tilburg: Netspar
S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
A. van Soest, B. Werker, B.G.C. Dellaert, S. van Hoogdalem, S. Lundbergh, O. Poiesz, M. Rijff, A. Sandtke, S. Schellekens, Y. van Straalen & M. Turlings (2015). Zorgplicht voor Pensioenproducten. (Extern rapport, Netspar Occasional Paper series, no 01). Tilburg: Netspar
B.G.C. Dellaert & E.H.M. Ponds (2014). Personalized Pensions: Heterogeneity and Individual Freedom of Choice in Pensions. In L Bovenberg, C van Ewijk & T Nijman (Eds.), Toekomst voor Aanvullende Pensioenen: Preadviezen van de Koninklijke Vereniging voor de Staathuishoudkunde 2014 (pp. 45-71). Den Haag: Sdu Uitgevers
Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Using comsumer informedness as an information strategy. RSM Discovery - Management Knowledge, 20 (4), 10-11.
A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2012). Positive and Negative Effects of Strong Ties in Innovations. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie (pp. 163-180). Haarlem: Spaar en Hout