Prof. dr. ir. B.G.C. (Benedict) Dellaert

Full Professor

Department of Business Economics

Erasmus School of Economics (ESE)

Erasmus University Rotterdam

Fellow ERIM

Field: Marketing

Affiliated since 2006

T: +31 10 4081353

E: dellaert@ese.eur.nl

*Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics. *Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction. His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea, APG, and Robeco. Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. He is also a fractional professor of marketing at Monash University, Melbourne, Australia. His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.

Work in Progress

C.J.S. da Lourenço, B.G.C. Dellaert & A.C.D. Donkers (2019). Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice. Journal of Interactive Marketing .

Publications (63)

Key Publications (9)

B.G.C. Dellaert (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. Journal of the Academy of Marketing Science, 47 (2), 238-254. doi: 10.1007/s11747-018-0607-4
T.A. Arentze, B.G.C. Dellaert & C.G. Chorus (2015). Incorporating Mental Representations in Discrete Choice Models of Travel Behaviour: Modelling Approach and Empirical Application. Transportation Science, 49 (3), 577-590. doi: 10.1287/trsc.2013.0513
Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25 (2), 345-363. doi: 10.1287/isre.2014.0521
B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: 10.1509/jmr.09.0315
B.G.C. Dellaert & G. Haeubl (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49 (2), 277-288. doi: 10.1509/jmr.09.0481
C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75 (5), 34-52. doi: 10.1509/jmkg.75.5.34
G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: 10.1287/mksc.1090.0525
B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239

Articles (54)

B.G.C. Dellaert (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. Journal of the Academy of Marketing Science, 47 (2), 238-254. doi: 10.1007/s11747-018-0607-4
D. Tsekouras, B.G.C. Dellaert, A.C.D. Donkers & G. Haubl (2019). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science . doi: 10.1007/s11747-019-00682-6
G.A.G. Alserda, B.G.C. Dellaert, L.A.P. Swinkels & S.G. van der Lecq (2019). Individual pension risk preference elicitation and collective asset allocation with heterogeneity. Journal of Banking and Finance, 101 , 206-225. doi: 10.1016/j.jbankfin.2019.02.014
T. Baker & B.G.C. Dellaert (2018). Regulating Robo Advice Across the Financial Services Industry. Iowa Law Review, 103 (2), 713-750. [go to publisher's site]
B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5 (1), 51-64. doi: 10.1007/s40547-017-0071-1
M. Hiligsmann, B.G.C. Dellaert, C.D. Dirksen, V. Watson, S. Bours, S. Goemare, J. Reginster, C. Roux, B. McGowan, C. Silke, B. Whelan, A. Diez-Perez, E. Torres, G. Papadakis, R. Rizzoli, C. Cooper, G. Pearson & A. Boonen (2017). Patients’ Preferences for Anti-Osteoporosis Drug Treatment: A Cross-European Discrete-Choice Experiment. Rheumatology, 56 (7), 1167-1176. doi: 10.1093/rheumatology/kex071
B.G.C. Dellaert, T.A. Arentze, O. Horeni & H.J.P. Timmermans (2017). Deriving Attribute Utilities from Mental Representations of Complex Decisions. Journal of Choice Modelling, 22 , 24-38. doi: 10.1016/j.jocm.2016.12.001
M.J.W. Harmsen-van Hout, B.G.C. Dellaert & P.J.J. Herings (2016). Heuristic Decision Making in Network Linking. European Journal of Operational Research, 251 (1), 158-170. doi: 10.1016/j.ejor.2015.10.039
T.A. Arentze, B.G.C. Dellaert & C.G. Chorus (2015). Incorporating Mental Representations in Discrete Choice Models of Travel Behaviour: Modelling Approach and Empirical Application. Transportation Science, 49 (3), 577-590. doi: 10.1287/trsc.2013.0513
R. van Schie, B.G.C. Dellaert & B. Donkers (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50 , 124-131. doi: 10.1016/j.joep.2015.06.010
T.M. Benning, B.G.C. Dellaert, C.D. Dirksen & J.L. Severens (2014). Preferences for Potential Innovations in Non-Invasive Colorectal Cancer Screening: A Labeled Discrete Choice Experiment for a Dutch Screening Campaign. Acta Oncologica, 53 (7), 898-908. doi: 10.3109/0284186X.2013.877159
B.G.C. Dellaert, T.A. Arentze & O. Horeni (2014). Tourists' Mental Representations of Complex Travel Decisions. Journal of Travel Research, 53 (1), 3-11. doi: 10.1177/0047287513506297
Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Consumer Informedness and Firm Information Strategy. Information Systems Research, 25 (2), 345-363. doi: 10.1287/isre.2014.0521
M. Hiligsmann, B.G.C. Dellaert, C.D. Dirksen, T. van der Weijden, S. Goemaere, J. Reginster, V. Watson & A. Boonen (2014). Patients’ Preferences for Osteoporosis Drug Treatment: A Discrete-Choice Experiment. Arthritis Research & Therapy, 19 (7), 1029-1037. doi: 10.1007/s00198-007-0535-5
T.M. Benning, B.G.C. Dellaert, J.L. Severens & C.D. Dirksen (2014). The Effect of Presenting Information about Invasive Follow-Up Testing on Individuals’ Non-Invasive Colorectal Cancer Screening Participation Decision: Results from a Discrete Choice Experiment. Value in Health, 17 (5), 578-587. doi: 10.1016/j.jval.2014.04.007
O. Horeni, T.A. Arentze, B.G.C. Dellaert & H.J.P. Timmermans (2014). Online Measurement of Mental Representations of Complex Spatial Decision Problems: Comparison of CNET and Hard Laddering. Transportation Research Part F: Traffic Psychology and Behaviour, 22 , 170-183. doi: 10.1016/j.trf.2013.12.002
Q. Han, B.G.C. Dellaert, W.F. Van Raaij & H.J.P. Timmermans (2014). Publicly Announced Access Recommendations and Consumers’ Service Time Choices with Uncertain Congestion. Journal of Choice Modelling, 10 , 1-10. doi: 10.1016/j.jocm.2013.11.001
M. Hiligsmann, C. van Durme, P. Geusens, B.G.C. Dellaert, C.D. Dirksen, T. van der Weijden, J. Reginster & A. Boonen (2013). Nominal Group Technique to Select Attributes for Discrete Choice Experiments: An Example for Drug Treatment Choices in Osteoporosis. Patient Preference and Adherence, 7 , 133-139. doi: 10.2147/PPA.S38408
S. Wendel, B.G.C. Dellaert, A. Ronteltap & H. Trijp (2013). Consumers' Intention to Use Health Recommendation Systems to Receive Personalized Nutrition Advice. Bmc Health Services Research, 13 (126), 1-21. doi: 10.1186/1472-6963-13-126
M.J.W. Harmsen-van Hout, P.J.J. Herings & B.G.C. Dellaert (2013). Communication Network Formation with Link Specificity and Value Transferability. European Journal of Operational Research, 229 (1), 199-211. doi: 10.1016/j.ejor.2013.02.028
T.M. Benning & B.G.C. Dellaert (2013). Paying More for Faster Care? Individuals' Attitude towards Price-Based Priority Access in Health Care. Social Science & Medicine, 84 (May), 119-128. doi: 10.1016/j.socscimed.2013.02.002
A.F.G. Alayli-Goebbels, B.G.C. Dellaert, S.A. Knox, A.J.H.A. Ament, J. Lakerveld, S.D.M. Bot, G. Nijpels & J.L. Severens (2013). Consumer Preferences for Health and Nonhealth Outcomes of Health Promotion: Results from a Discrete Choice Experiment. Value in Health, 16 (1), 114-123. doi: 10.1016/j.jval.2012.08.2211
E. Breugelmans, C.F. Koehler, B.G.C. Dellaert & K. De Ruyter (2012). Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New vs. Traditional Consumer Actions. Journal of Retailing, 88 (2), 226-235. doi: 10.1016/j.jretai.2011.10.003
B.G.C. Dellaert & G. Haeubl (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49 (2), 277-288. doi: 10.1509/jmr.09.0481
T.M. Benning, M.L. Kimman, C.D. Dirksen, L.J. Boersma & B.G.C. Dellaert (2012). Combining Individual-Level Discrete Choice Experiment Estimates and Costs to Inform Health Care Management Decisions: The Case of Customized Follow-Up Strategies after Breast Cancer Treatment. Value in Health, 15 (5), 680-689. doi: 10.1016/j.jval.2012.04.007
E.J. Johnson, S.B. Shu, B.G.C. Dellaert, C. Fox, D.G. Goldstein, G. Haeubl, R.P. Larrick, J.W. Payne, E. Peters, D. Schkade, B. Wansink & E.U. Weber (2012). Beyond nudges: Tools of a choice architecture. Marketing Letters, 23 (2), 487-504. doi: 10.1007/s11002-012-9186-1
B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: 10.1509/jmr.09.0315
C.G. Chorus & B.G.C. Dellaert (2012). Travel Choice Inertia: The Joint Role of Risk Aversion and Learning. Journal of Transport Economics and Policy, 46 (1), 139-155.
T.M. Benning, E. Breugelmans & B.G.C. Dellaert (2012). Consumers' Evaluation of Allocation Policies for Scarce Health Care Services: Vested Interest Activation Trumps Spatial and Temporal Distance. Marketing Letters, 23 (3), 531-543. doi: 10.1007/s11002-011-9158-x
M. van Birgelen, B.G.C. Dellaert & K. de Ruyter (2012). Communication Channel Consideration for In-Home Services: The Moderating Role of Customer Participation. International Journal of Service Industry Management, 23 (2), 216-252. doi: 10.1108/09564231211226123
R. van Schie, A.C.D. Donkers & B.G.C. Dellaert (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33 (4), 882-896. doi: 10.1016/j.joep.2012.04.004
W.J. Reinartz, B.G.C. Dellaert, M. Krafft, V. Kumar & R. Varadarajan (2011). Retailing Innovations in a Globalizing Retail Market Environment. Journal of Retailing, 87S (1), 53-66. doi: 10.1016/j.jretai.2011.04.009
C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75 (5), 34-52. doi: 10.1509/jmkg.75.5.34
C.F. Koehler, E. Breugelmans & B.G.C. Dellaert (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications. Journal of Management Information Systems, 27 (4), 231-260. doi: 10.2753/MIS0742-1222270408
D. Kusumastuti, E. Hannes, B. Depaire, K.J.H.M. Vanhoof, D. Janssens, G. Wets & B.G.C. Dellaert (2011). An Interactive Computer-Based Interface to Support the Discovery of Individuals’ Mental Representations and Preferences in Decisions Problems: An Application to Travel Behavior. Computers in Human Behavior, 27 (2), 997-1011. doi: 10.1016/j.chb.2010.12.004
Q. Han, B.G.C. Dellaert, W.F. Van Raaij & H.J.P. Timmermans (2010). Visitors Strategic Anticipation of Crowding in Scarce Recreational Resources. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, 17 (6), 449-456. doi: 10.1016/j.jretconser.2010.06.001
G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: 10.1287/mksc.1090.0525
D. Kusumastuti, E. Hannes, D. Janssens, G. Wets & B.G.C. Dellaert (2010). Scrutinizing Individuals' Leisure-Shopping Travel Decisions to Appraise Activity-Based Models of Travel Demand. Transportation, 37 (4), 647-661. doi: 10.1007/s11116-010-9272-2
M.L. Kimman, B.G.C. Dellaert, L.J. Boersma, P. Lambin & C.D. Dirksen (2010). Follow-up after Treatment for Breast Cancer: One Strategy Fits All? Acta Oncologica, 49 (3), 328-337. doi: 10.3109/02841860903536002
S. Wendel & B.G.C. Dellaert (2009). Situation-based shifts in consumer web site benefit importance: The joint role of cognition and affect. Information and Management, 46 (1), 23-30. doi: 10.1016/j.im.2008.11.001
B.G.C. Dellaert & P.A. Dabholkar (2009). Increasing the Attractiveness of Mass-Customization: The Role of Complementary Online Services and Range of Options. International Journal of Electronic Commerce, 13 (3), 43-70. doi: 10.2753/JEC1086-4415130302
D. van Helvoort-Postulart, T. van der Weijden, B.G.C. Dellaert, M. de Kok, M.F. von Meyenfeldt & C.D. Dirksen (2009). Investigating the Complementary Value of Discrete Choice Experimentation for the Evaluation of Barriers and Facilitators in Implementation Research: A Questionnaire Survey. Implementation Science, 4 (1), 10. doi: 10.1186/1748-5908-4-10
D. van Helvoort-Postulart, B.G.C. Dellaert, T. van der Weijden, M.F. von Meyenfeldt & C.D. Dirksen (2009). Discrete Choice Experiments of Complex Health Care Decisions: Does Hierarchical Information Integration Offer a Solution? Health Economics, 18 (8), 903-920. doi: 10.1002/hec.1411
T.A. Arentze, B.G.C. Dellaert & H.J.P. Timmermans (2008). Modeling and Measuring Individuals Mental Representations of Complex Spatio-Temporal Decision Problems. Environment & Behavior, 40 (6), 843-865. doi: 10.1177/0013916507309994
W. Adamowicz, D. Bunch, T. Cameron, B.G.C. Dellaert, M. Hanemann, M. Keane, J. Louviere, R.J. Meyer, T. Steenburgh & J. Swait (2008). Behavioral Frontiers in Choice Models. Marketing Letters, 19 (3/4), 215-228. doi: 10.1007/s11002-008-9038-1
Q. Han, H.J.P. Timmermans, B.G.C. Dellaert & W.F. Van Raaij (2008). Route Choice under Uncertainty: Effects of Recommendations. Transportation Research Record, 2082 (1), 72-80. doi: 10.3141/2082-09
B.G.C. Dellaert, T.A. Arentze & H.J.P. Timmermans (2008). Shopping context and consumers' mental representation of complex shopping trip decision problems. Journal of Retailing, 84 (2), 219-232. doi: 10.1016/j.jretai.2008.02.001
Q. Han, B.G.C. Dellaert, W.F. Van Raaij & H. Timmermans (2007). Modelling strategic behaviour in anticipation of congestion. Transportmetrica, 3 (2), 119-138.
B.G.C. Dellaert, V.Y. Golounov & J. Prabhu (2005). The impact of price disclosure on dynamic shopping decisions. Marketing Letters, 16 (1), 37-52.
S. Wendel & B.G.C. Dellaert (2005). Situation variation in consumers' media channel consideration. Journal of the Academy of Marketing Science, 33 (4), 575-584.
B.G.C. Dellaert, Q. Han, W.F. van Raaij & H.J.P. Timmermans (2005). Integrating prospect theory and Stackelberg games to model strategic dyad behavior of information providers and travelers - Theory and numerical simulations. Transportation Research Record , 181-188.
J.H. Steckel, R.S. Winer, R.E. Bucklin, B.G.C. Dellaert, X. Dreze, G. Haubl, S.D. Jap, J.D.C. Little, A.L. Meyvis & A. Rangaswamy (2005). Choice in interactive environments. Marketing Letters, 16 (3/4), 309-320. doi: 10.1007/s11002-005-5894-0
B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239

Professional Publications (9)

G.A.G. Alserda, B.G.C. Dellaert, L.A.P. Swinkels & S.G. van der Lecq (2019). Pensioenfondsen kunnen welvaartswinst behalen door risicovoller te beleggen. Economisch-Statistische Berichten, 104 (4777), 405-407.
P. Lapperre, A. Oerlemans & B.G.C. Dellaert (2016). Effectieve ondersteuning van zelfmanagement voor de consument. (Extern rapport, Netspar Design Papers, no 65). Tilburg: Netspar
B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
A. van Soest, B. Werker, B.G.C. Dellaert, S. van Hoogdalem, S. Lundbergh, O. Poiesz, M. Rijff, A. Sandtke, S. Schellekens, Y. van Straalen & M. Turlings (2015). Zorgplicht voor Pensioenproducten. (Extern rapport, Netspar Occasional Paper series, no 01). Tilburg: Netspar
Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Using comsumer informedness as an information strategy. RSM Discovery - Management Knowledge, 20 (4), 10-11.
B.G.C. Dellaert & E.H.M. Ponds (2014). Personalized Pensions: Heterogeneity and Individual Freedom of Choice in Pensions. In L Bovenberg, C van Ewijk & T Nijman (Eds.), Toekomst voor Aanvullende Pensioenen: Preadviezen van de Koninklijke Vereniging voor de Staathuishoudkunde 2014 (pp. 45-71). Den Haag: Sdu Uitgevers
A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2012). Positive and Negative Effects of Strong Ties in Innovations. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie (pp. 163-180). Haarlem: Spaar en Hout

PhD Tracks (22)

Health and Marketing: Essays on Physician and Patient Decision-Making

Role: Member Doctoral Committee
PhD Candidate: Nuno Almeida Camacho
Time frame: 2005 - 2011

Informedness and Customer-Centric Revenue Management

Role: Member Doctoral Committee
PhD Candidate: Ting Li
Time frame: 2004 - 2009

System Markets: Indirect Network Effects in Action, or Inaction?

Role: Member Doctoral Committee
PhD Candidate: Jeroen Binken
Time frame: 2003 - 2010

Modeling Consumer Adoption and Usage of Value-Added Mobile Services

Role: Member Doctoral Committee
PhD Candidate: Remco Prins
Time frame: 2003 - 2008

The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice

Role: Member Doctoral Committee
PhD Candidate: Björn Vroomen
Time frame: 2000 - 2006

Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences

Role: Member Doctoral Committee
PhD Candidate: Willem Smit
Time frame: 1999 - 2006

Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship

Role: Member Doctoral Committee
PhD Candidate: Kristine de Valck
Time frame: 1999 - 2005

A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care

Role: Promotor
PhD Candidate: Tim Benning
Time frame: 2007 - 2011

No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making

Role: Promotor
PhD Candidate: Dimitrios Tsekouras
Time frame: 2006 - 2012

The Functions and Dysfunctions of Memory Cues

Role: Member Doctoral Committee
PhD Candidate: Daniel Fernandes
Time frame: 2008 - 2013

Planning for retirement: Save more or retire later?

Role: Promotor
PhD Candidate: Ron van Schie
Time frame: 2008 - 2017

Preference Construction under Prominence

Role: Member Doctoral Committee
PhD Candidate: Ioannis Evangelidis
Time frame: 2010 - 2015

Behavioral Effects in Consumer Evaluations of Recommendation Systems

Role: Promotor
PhD Candidate: Agapi-Thaleia Fytraki
Time frame: 2010 - 2018

Are You Talking to Me? Addressing Consumers in a Globalised World

Role: Member Doctoral Committee
PhD Candidate: Anne-Sophie Lenoir
Time frame: 2011 - 2015

Interpersonal Consumer Decision Making

Role: Member Doctoral Committee
PhD Candidate: Laura Straeter
Time frame: 2012 - 2017

Essays on Innovation Generation in Incumbent Firms

Role: Member Doctoral Committee
PhD Candidate: Elio Keko
Time frame: 2012 - 2017

Choices in Pension Management

Role: Member Doctoral Committee
PhD Candidate: Gosse Alserda
Time frame: 2013 - 2017

Marketing Analytics for High-Dimensional Assortments

Role: Member Doctoral Committee
PhD Candidate: Bruno Jacobs
Time frame: 2012 - 2017

Collaborative Idea Selection

Role: Co-promotor
PhD Candidate: Muhammad Asim
Time frame: 2015 -

PhD project in the marketing department at the Erasmus School of Economics

Role: Promotor
PhD Candidate: Paniz Gorji
Time frame: 2017 -

The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms

Role: Member Doctoral Committee
PhD Candidate: Thomas Frick
Time frame: 2013 - 2018

PhD project in the marketing department at the Erasmus School of Economics

Role: Promotor
PhD Candidate: Yadi Yang
Time frame: 2019 -

Recognitions (6)

Editorial positions (6)

International Journal of Research in Marketing

Editorial Board
International Journal of Research in Marketing

Senior Editor
Journal of Marketing Research

Ad Hoc Reviewer
Marketing Science

Ad Hoc Reviewer
International Journal of Electronic Commerce

Editorial Board
Journal of Choice Modelling

Editorial Board

Course (1)

Past

ERIM Research Clinic Marketing (2017/2018)

PhD Vacancy (1)

PhD project in the marketing department at Erasmus School of Economics

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Center for Marketing and Innovation, which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Members of ECMI are involved in a wide range of research projects including, among many others: launch of innovations (pharmaceuticals, video games), innovative category formation, financial services innovations, large scale recommendation systems, consumer information search, machine learning, cross-country survey research and innovation metrics. This gives candidates a wide range of possible topics to work on within ECMI.

You will find short statements of interest of the researchers in ECMI who search for strong incoming PhD candidates, but cooperation is expected to extend beyond this group.

Benedict Dellaert’s focus in research and education is on consumer decision-making and consumer-firm interaction. In his research he applies a mix of lab and field experiments to study consumer decisions and develop new behavioural models. He often conducts research in the context of online environments, for example in financial services, healthcare or travel. He is particularly interested in how new information technologies can empower consumers to make better decisions in complex tasks involving many alternatives and risky outcomes.

Bas Donkers research interests lie at the intersection of quantitative analyses (econometrics and machine learning) and marketing, focusing on a model based approach towards understanding customer behaviour.

Sample research projects are on the role of complexity in decision making, the impact of product recommendations on choice, and behavioural influences in products search and quality learning. Another line of research is on the development of model-based recommendation systems for large scale applications.

The main research interests of Stefan Stremersch at present are innovation, marketing spending and pharmaceutical marketing. In “innovation”, he examines topics such as optimal organization of innovation processes through global survey research, crowdsourcing of innovation ideas, financial assessment of innovation proposals (intersection marketing and accounting), the development of new optimization engines, and the launch of new and sequeled video games. In “marketing spending”, he examines topics such as impact of new media through prospective meta-analysis, methods how to cut spending on marketing, optimal controlling of marketing spending, and impact of advertising and F1 spending on automotive sales. In “pharmaceutical marketing”, he examines drug companies’ life cycle strategies, international new drug launch strategies, withdrawal strategies for drugs, drug pioneering effects and the international substitution of branded in generic drugs.

Events (4)

2013

June

9th Invitational Choice Symposium

Conference

As: Coordinator

2012

March

Netspar mini-conference: Supporting Consumer Pension Decision Making Online

Conference

As: Coordinator

2011

March

ERIM Research Clinic: Behavioral Analysis of Consumer Product Search

ERIM Research Clinic

As: Speaker

2009

December

Netspar: Supporting Consumer Pension Decision Making Online

Research Seminar

As: Coordinator

Address

Visiting address

Office: Tinbergen Building H15-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Prof. dr. ir. B.G.C. (Benedict) Dellaert

Work in Progress

Publications (63)

Key Publications (9)

Articles (54)

Professional Publications (9)

PhD Tracks (22)

Recognitions (6)

Editorial positions (6)

Course (1)

PhD Vacancy (1)

Events (4)

Address

Research Initiatives

Work in progress

Latest publication