Prof. dr. ir. B.G.C. (Benedict) Dellaert

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2006

Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea, APG and Robeco. He is also a member of the board of supervisors (Raad van Toezicht) of Independer.nl. 

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. He is also a fractional professor of marketing at Monash University, Melbourne, Australia.

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.

Key Publications (9)

  • B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
  • P. Lapperre, A. Oerlemans & B.G.C. Dellaert (2016). Effectieve ondersteuning van zelfmanagement voor de consument. (Extern rapport, Netspar Design Papers, no 65). Tilburg: Netspar
  • S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
  • A. van Soest, B. Werker, B.G.C. Dellaert, S. van Hoogdalem, S. Lundbergh, O. Poiesz, M. Rijff, A. Sandtke, S. Schellekens, Y. van Straalen & M. Turlings (2015). Zorgplicht voor Pensioenproducten. (Extern rapport, Netspar Occasional Paper series, no 01). Tilburg: Netspar
  • A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
  • B.G.C. Dellaert & E.H.M. Ponds (2014). Personalized Pensions: Heterogeneity and Individual Freedom of Choice in Pensions. In L Bovenberg, C van Ewijk & T Nijman (Eds.), Toekomst voor Aanvullende Pensioenen: Preadviezen van de Koninklijke Vereniging voor de Staathuishoudkunde 2014 (pp. 45-71). Den Haag: Sdu Uitgevers
  • Ting Li, R.J. Kauffman, E. van Heck, P.H.M. Vervest & B.G.C. Dellaert (2014). Using comsumer informedness as an information strategy. RSM Discovery - Management Knowledge, 20 (4), 10-11.
  • C.S. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels & B.G.C. Dellaert (2012). Positive and Negative Effects of Strong Ties in Innovations. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie (pp. 163-180). Haarlem: Spaar en Hout
  • Role: Member Doctoral Committee
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Ting Li
  • Time frame: 2004 - 2009
  • Role: Member Doctoral Committee
  • PhD Candidate: Jeroen Binken
  • Time frame: 2003 - 2010
  • Role: Member Doctoral Committee
  • PhD Candidate: Remco Prins
  • Time frame: 2003 - 2008
  • Role: Member Doctoral Committee
  • PhD Candidate: Björn Vroomen
  • Time frame: 2000 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Willem Smit
  • Time frame: 1999 - 2006
  • Role: Member Doctoral Committee
  • PhD Candidate: Kristine de Valck
  • Time frame: 1999 - 2005
  • Role: Promotor
  • PhD Candidate: Tim Benning
  • Time frame: 2007 - 2011
  • Role: Promotor
  • PhD Candidate: Dimitrios Tsekouras
  • Time frame: 2006 - 2012
  • Role: Member Doctoral Committee
  • PhD Candidate: Daniel Fernandes
  • Time frame: 2008 - 2013
  • Role: Promotor
  • PhD Candidate: Ron van Schie
  • Time frame: 2008 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Ioannis Evangelidis
  • Time frame: 2010 - 2015
  • Role: Promotor
  • PhD Candidate: Agapi-Thaleia Fytraki
  • Time frame: 2010 - 2018
  • Role: Member Doctoral Committee
  • PhD Candidate: Anne-Sophie Lenoir
  • Time frame: 2011 - 2015
  • Role: Member Doctoral Committee
  • PhD Candidate: Laura Straeter
  • Time frame: 2012 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Gosse Alserda
  • Time frame: 2013 - 2017
  • Role: Member Doctoral Committee
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
  • Role: Co-promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -
  • Role: Promotor
  • PhD Candidate: Paniz Gorji
  • Time frame: 2017 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Thomas Frick
  • Time frame: 2013 - 2018

Editorial positions (6)

  • International Journal of Research in Marketing

    Editorial Board

  • International Journal of Research in Marketing

    Senior Editor

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Marketing Science

    Ad Hoc Reviewer

  • International Journal of Electronic Commerce

    Editorial Board

  • Journal of Choice Modelling

    Editorial Board

Past
  • ERIM Research Clinic Marketing (2017/2018, 2016/2017)

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

 This PhD project will be embedded in the Erasmus Center for Marketing and Innovation (www.ecmi.nl), which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Members of ECMI are involved in a wide range of research projects including, among many others: launch of innovations (pharmaceuticals, video games), innovative category formation, financial services innovations, large scale recommendation systems, consumer information search, conjoint analysis, cross-country survey research and innovation metrics. This gives candidates a wide range of possible topics to work on within ECMI.

You will find short statements of interest of the researchers in ECMI responsible for PhD supervision, but cooperation is expected to extend beyond this group.

Martijn de Jong is Professor of Marketing Research. He was a visiting scholar at Columbia University and NYU in 2008. In his research, he focuses on lead user innovation, customer empowerment, customer preference measurement, cross-cultural differences and research methodology.

Benedict Dellaert’s focus in research and education is on consumer decision-making and consumer-firm interaction. In his research he applies a mix of lab and field experiments to study consumer decisions and develop new behavioural models. He often conducts research in the context of online environments, for example in financial services, healthcare or travel. He is particularly interested in how new information technologies can empower consumers to make better decisions in complex tasks involving many alternatives and risky outcomes.

Bas Donkers research interests lie at the intersection of econometrics and marketing, focusing on a model based approach towards understanding customer behaviour. Sample research projects are on the role of complexity in decision making, the impact of product recommendations on choice, and behavioural influences in products search and quality learning. Another line of research is on the development of model-based recommendation systems for large scale applications.

The main research interests of Stefan Stremersch at present are innovation, marketing spending and pharmaceutical marketing. In “innovation”, he examines topics such as optimal organization of innovation processes through global survey research, crowdsourcing of innovation ideas, financial assessment of innovation proposals (intersection marketing and accounting), the development of new optimization engines, and the launch of new and sequeled video games. In “marketing spending”, he examines topics such as impact of new media through prospective meta-analysis, methods how to cut spending on marketing, optimal controlling of marketing spending, and impact of advertising and F1 spending on automotive sales. In “pharmaceutical marketing”, he examines drug companies’ life cycle strategies, international new drug launch strategies, withdrawal strategies for drugs, drug pioneering effects and the international substitution of branded in generic drugs.

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2013
June
12
Conference
As: Coordinator
2011
March
28
2009
December
08

Address

Visiting address

Office: Tinbergen Building H15-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands