dr. C.J.P. (Christophe) Lembregts

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2015

Dr. Christophe Lembregts is an associate professor focusing on facilitating informed decision-making and addressing societal challenges. His research portfolio encompasses a diverse range of topics, including consumer responses to numerical information, perceptions of income inequality, strategies for enhancing climate mitigation behaviors, and the psychology of procrastination.

He published his research in international journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Economic Psychology. 

He is the recipient of various grants such as a FWO doctoral grant from the Belgian government and a NWO Veni grant from the Dutch government.  Dr. Lembregts obtained his PhD at Ghent University (Belgium) and joined Rotterdam School of Management in 2015.

Dr. Lembregts teaches "Marketing Management" (BA 1), "Customer Experience Management" (MA) and coordinates the "Honours Class in Marketing Management" (MA). He has been elected as "Professor of the Year" by multiple student cohorts.


  • Academic (11)
    • Lembregts, C., & Cadario, R. (Accepted/In press). Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.04.001

    • Chun, L., Lembregts, C., & Van den Bergh, B. (Accepted/In press). Mind over minutes: The effect of task duration consideration on task delay. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.1390

    • Lembregts, C., Schepers, J., & De Keyser, A. (Accepted/In press). Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format. Journal of Marketing Research. https://doi.org/10.1177/00222437231193343

    • Ziano, I., Lembregts, C., & Pandelaere, M. (2022). People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution. Journal of Economic Psychology, 89, Article 102495. https://doi.org/10.1016/j.joep.2022.102495

    • Lembregts, C., & Pena-Marin, J. (2021). Numbers and Units Affect Goal Pursuit Organization and Motivation. Journal of Consumer Psychology, 31(1), 37-54. https://doi.org/10.1002/jcpy.1179

    • Lembregts, C., & Van den Bergh, B. (2019). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, 45(5), 1051-1067. https://doi.org/10.1093/jcr/ucy036

    • Lembregts, C., & Pandelaere, M. (2019). Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat. Journal of Marketing Research, 56(1), 104-122. https://doi.org/10.1177/0022243718820570

    • Schley, D., Lembregts, C., & Peters, E. (2017). The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology, 27(2), 278-286. https://doi.org/10.1016/j.jcps.2016.07.001

    • Lembregts, C., & Pandelaere, M. (2014). A 20% Income Increase for Everyone?": The Effect of Relative Increases in Income on Perceived Income Inequality. Journal of Economic Psychology, 43, 37-47. https://doi.org/10.1016/j.joep.2014.04.008

    • Lembregts, C., & Pandelaere, M. (2013). Are All Units Created Equal? The Effect of Default Units on Product Evaluations. Journal of Consumer Research, 39(6), 1275-1289. https://doi.org/10.1086/668533

    • Pandelaere, M., Briers, B., & Lembregts, C. (2011). How to Make a 29% Increase Look Bigger: Unit Effect in Option Comparisons. Journal of Consumer Research, 38(2), 308-322. https://doi.org/10.1086/659000

  • Professional (1)
    • Lembregts, C. (2019). Do we really Understand the Numbers we Receive? RSM Discovery, 36.

  • Journal of Consumer Psychology (Journal)

    Editorial work (Academic)

  • Journal of Consumer Research (Journal)

    Editorial work (Academic)

  • Role: Co-promotor
  • PhD Candidate: Youngjin Chun
  • Time frame: 2018 -
  • Role: Co-promotor
  • PhD Candidate: Almira Abilova
  • Time frame: 2019 -
  • Role: Co-promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
  • Role: Co-promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -


Visiting address

Office: Mandeville Building T10-16
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam