G.R. (Gilian) Ponte

Gilian Ponte
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2024

Publications

Article (1)

  • Academic (1)

    • Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing, 41(3), 529-546. https://doi.org/10.1016/j.ijresmar.2024.05.003

Address

Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Article

Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing, 41(3), 529-546. https://doi.org/10.1016/j.ijresmar.2024.05.003