G.C (Greetje) Corporaal

Greetje Corporaal
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Affiliated since 2023

Greetje (Gretta) is an Assistant Professor of Organization and Digitization at the Department of Organisation and Personnel Management, Rotterdam School of Management, Erasmus University. She is also a Research Associate at the Saïd Business School and the Oxford Internet Institute, University of Oxford and a co-host of the Talking About Organizations Podcast.

A scholar of technology and work, Greetje is interested in the social and organizational implications of using novel digital technologies in the workplace and in markets. Using ethnographic methods such as participant observation and interviewing she studies the changing nature of work in the digital economy and specifically the impact of emerging technologies such as AI and cloud computing on the social organization of knowledge-intensive work.

Greetje received her Ph.D. in Organization Sciences from VU Amsterdam and also holds an M.Sc. (Cum Laude) from VU Amsterdam. She further obtained a PMC (Cum Laude) in Culture, Organization, and Management from VU Amsterdam and a B.Sc. in Psychology from the University of Groningen, where she also studied Classical Violin and Modern Japan Studies.

Greetje is the 2019 recipient of a British Academy Postdoctoral Fellowship for the study of work transformation brought about by digital platforms. She also received a Young Talent Award from the Prins Bernhard Cultuurfonds and the Wilhelmina Drucker Early Career Award from VU Amsterdam. She has worked with the European Commission and World Economic Forum on policy matters related to the Future of Work. Her work has further been covered in the Financial Times, Fortune Magazine, and Forbes Magazine.


  • Academic (1)
    • Corporaal, G. F., Sessions, H., Jarvenpaa, S., Levina, N., Ashford, S. J., Barker Caza, B., Karanovic, J., Moehlmann, M., Berends, H., Engel, Y., Gregory, R. W., Henfridsson, O., Lehdonvirta, V., Nahrgang, J., Reid, E. M., & Zalmanson, L. (2019). Changing Models of Work in the Digital Platform Economy. Academy of Management Proceedings, 2019(1), 1. https://doi.org/10.5465/AMBPP.2019.12309symposium

  • Academic (7)
    • Corporaal, G., & Monteiro, P. (2023). From a Work(er) Point of View: Reinvigorating Management Research Through the Study of Work. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-36). Article 18016 https://doi.org/10.5465/AMPROC.2023.18016symposium

    • Corporaal, G., & Ozcan, P. (2023). Explaining Variation in B2B Platform Adoption: Evidence from Digital Labor Platforms. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-40) https://doi.org/10.5465/amproc.2023.291bp

    • Corporaal, G., & Lehdonvirta, V. (2023). Resolving Disputes in Mediated Gig Work: Evidence from Online & Offline Labor Market Intermediaries. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-40) https://doi.org/10.5465/AMPROC.2023.12142abstract

    • Corporaal, G., Ferguson, J., & Levina, N. (2015). Creating Windows of Opportunity: Sustaining radical innovation when moving from R&D to production. In Academy of Management Proceedings (1 ed., Vol. 2015, pp. 1-40) https://doi.org/10.5465/ambpp.2015.18716abstract

    • Corporaal, G., Ferguson, J., & De Gilder, D. (2015). A Cross-Boundary Coordination Perspective on Managing Complexity in Multiparty Collaboration. In Academy of Management Proceedings (1 ed., Vol. 2015, pp. 1-40) https://doi.org/10.5465/ambpp.2015.18119abstract

    • Corporaal, G., Ferguson, J., De Gilder, D., & Groenewegen, P. (2014). 10000 Miles Across the Room? Emergent Coordination in Multiparty Collaboration. In CABS '14: Proceedings of the 5th ACM international conference on Collaboration across boundaries: culture, distance & technology (pp. 29-30) https://doi.org/10.1145/2631488.2631493

    • Corporaal, G., Ferguson, J., & De Gilder, D. (2013). The Perception of Boundaries in Dispersed Collaboration: A Sensemaking Approach. In Academy of Management Proceedings (1 ed., Vol. 2013, pp. 1-40) https://doi.org/10.5465/ambpp.2013.15338abstract

  • External (1)
    • Corporaal, G. (2018). Boundary Work: Addressing the challenges of cross-boundary collaboration at Mirai Corporation. [Doctoral Thesis, Vrije Universiteit Amsterdam].


Visiting address

Office: T10-54
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam