J.K. (Jovana) Karanovic

Jovana Karanovic
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Logistics & Information Systems
Affiliated since 2021

Jovana Karanovic is Assistant Professor at the Department of Technology and Operations Management (Business Information Management section) at the Rotterdam School of Management, Erasmus University. Jovana’s research is at the intersection of digital technologies and new organizational forms, with a particular focus on platforms. Specifically, Jovana is interested in the new forms of organizing in the platform economy, strategies that digital platforms undertake, and their impact on the broader set of stakeholders, including platform workers. Relatedly, she also explores alternative organizational forms and governance structures in the platform economy, such as platform cooperatives. Her research has most recently been published in a leading business journal - [the Journal of Management Studies.][] Jovana received BSc in Liberal Arts and Sciences with a major in Economics from Amsterdam University College and MSc in Business and Society from University of Amsterdam. She obtained her Ph.D. in Business Administration from Vrije Universiteit Amsterdam. Furthermore, Jovana is the Founder and Managing Director of Reshaping Work – a Foundation that has become a leading authority on the future of work topics. The foundation brings an international community together to discuss and debate the most pressing issues related to new digital trends (e.g., platform economy, artificial intelligence) and the future of work. She has recently been recognized by the media outlet Silicon Canals among the most powerful female ecosystem builders of Amsterdam’s tech domain for the year 2021. Jovana is also an RSA fellow. RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) has been leading the social change for the past 260 years. Jovana joined their 30,000 strong Fellowship to support RSA’s mission and join inspiring change makers. Jovana is also a frequent speaker at academic and industry events, of which the most notable appearances include [TEDx Amsterdam][] and a feature in a Dutch documentary TV series Backlight.


  • Academic (4)
    • Karanovic, J., Altman, E. J., & Cennamo, C. (2023). Who Should Price a Gig? MIT Sloan Management Review, 65(1), 62-67. https://sloanreview.mit.edu/article/who-should-price-a-gig/

    • Karanovic, J., Berends, HB., & Engel, YE. (2020). Regulated Dependence: Platform Workers’ Responses to New Forms of Organizing. Journal of Management Studies. https://doi.org/10.1111/joms.12577

    • Corporaal, G. F., Sessions, H., Jarvenpaa, S., Levina, N., Ashford, S. J., Barker Caza, B., Karanovic, J., Moehlmann, M., Berends, H., Engel, Y., Gregory, R. W., Henfridsson, O., Lehdonvirta, V., Nahrgang, J., Reid, E. M., & Zalmanson, L. (2019). Changing Models of Work in the Digital Platform Economy. Academy of Management Proceedings, 2019(1), 1. https://doi.org/10.5465/AMBPP.2019.12309symposium

    • Fabo, BF., Karanovic, J., & Dukova, KD. (2017). In search of an adequate European policy response to the platform economy. Transfer: European Review of Labour and Research, 23(2), 163-175. https://doi.org/10.1177/1024258916688861

  • Moonshot Thinking

    Organising and contributing to an event (Professional)

  • Role: Member Doctoral Committee
  • PhD Candidate: Damion Jonathan Bunders
  • Time frame: 2020 -


Visiting address

Office: W T09-09
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam