dr. M.G. (Marc) Baaij

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Strategy & Entrepreneurship
Affiliated since 2004

Marc Baaij is an Associate Professor of Strategic Management at Rotterdam School of Management, Erasmus University. He designs and teaches courses in various education programs, including Master of Business Administration (MBA), Master of Science in Business Administration, Bachelor of Science in Business Administration, as well as open and “in-company” executive education programs. Marc is a high-performing member of the Erasmus Research Institute of Management (ERIM), whose research on strategic management and international business has been published in leading international scientific and managerial journals. Additionally, he has (co-) authored three (international) books on strategic management and management consultancy. Marc is currently “Coordinator of Training and Supervision of External PhD Candidates” at RSM. Previously, he served as Academic Director of RSM’s Part-time Master Bedrijfskunde and the Part-time Master Management Consultancy. As a side position, Marc advises management of companies and other organizations on strategy development and execution.


  • Academic (18)
    • Baaij, M. (2017). Comments on ‘Diversification strategy and the roles of the centre’. Long Range Planning, 50(1), 1-3. Article 1. https://doi.org/10.1016/j.lrp.2016.12.012

    • Slangen, A., Baaij, M., & Valboni, R. (2017). Disaggregating the corporate headquarters: Investor reactions to inversion announcements by US firms. Journal of Management Studies, 54(8), 1241-1270. https://doi.org/10.1111/joms.12286

    • Baaij, M., Mom, T., van den Bosch, F., & Volberda, H. (2015). Why do multinational corporations relocate core parts of their corporate headquarters abroad? Long Range Planning, 48(1), 46-58. https://doi.org/10.1016/j.lrp.2012.07.001

    • Baaij, M., & Slangen, A. (2013). The role of headquarters-subsidiary geographic distance and strategic decisions by spatially disaggregated headquarters. Journal of International Business Studies, 44(9), 941-952. https://doi.org/10.1057/jibs.2013.41

    • Baaij, M., Mom, T., van den Bosch, F., & Volberda, H. (2012). Should Top Management Relocate Across National Borders? MIT Sloan Management Review, 53(2), 17-19. http://hdl.handle.net/1765/30945

    • Baaij, M., de Jong, A., & van Dalen, J. (2011). The dynamics of superior performance among the largest firms in the global oil industry, 1954-2008. Industrial and Corporate Change, 20(3), 789-824. https://doi.org/10.1093/icc/dtq065

    • Reinmoller, P., & Baaij, M. (2010). Beyond the "lost decade": Rethinking the presence and performance analysis for Japanese firms in global competition. Hitotsubashi Business Review, 58(2).

    • Baaij, M., Reinmoller, P., & Niepce, N. (2007). Sustained superior performance in changing environments: Towards a synthesis and a research agenda. Strategic Change, 16(3), 87-95. https://doi.org/10.1002/jsc.782

    • van den Bosch, F., Baaij, M., & Volberda, H. (2005). How knowledge accumulation has changed strategy consulting: strategic options for established strategy consulting firms. Strategic Change, 14(jan-febr), 25-34. https://doi.org/10.1002/jsc.705

    • Baaij, M., van den Berghe, DAF., van den Bosch, F., & Volberda, H. (2005). Rotterdam or Anywhere - Relocating Corporate HQ. Business Strategy Review, 16(2), 45-48. https://doi.org/10.1111/j.0955-6419.2005.00362.x

    • Baaij, M., van den Bosch, F., & Volberda, H. (2004). The International Relocation of Corporate Centres: Are Corporate Centres Sticky? European Management Journal, 22(2), 141-149. https://doi.org/10.1016/j.emj.2004.01.015

    • Stienstra, M., Baaij, M., van den Bosch, F., & Volberda, H. (2004). Strategic renewal of Europe's largest telecom operators (1999-2001): From herd behaviour towards strategic choice? European Management Journal, 22(3), 273-280. https://doi.org/10.1016/j.emj.2004.04.016

    • Baaij, M., Greeven, MJ., & van Dalen, J. (2004). Persistent Superior Economic Performance, Sustainable Competitive Advantage, and Schumpeterian Innovation: Leading Established Computer Firms, 1954-2000. European Management Journal, 22(5), 517-531. https://doi.org/10.1016/j.emj.2004.09.010

    • van den Bosch, F., Volberda, H., Stienstra, M., & Baaij, M. (2004). Strategic Renewal of Europe's Largest Telecom Operations (1992-2001): A Reply to Curwen. European Management Journal, 22(5), 600-604. https://doi.org/10.1016/j.emj.2004.09.017

    • Baaij, M., van den Bosch, F., & Volberda, H. (2004). Verplaatsing van bedrijfsactiviteiten naar het buitenland: hoe honkvast blijven de hoofdkantoren? M en O, 58(6), 23-36. http://hdl.handle.net/1765/6549

    • Baaij, M., van den Bosch, F., & Volberda, H. (2003). De rollen van de organisatieadviseur en hun invloed op de concurrentiepositie van de client. MAB, 77(6), 295-301. http://hdl.handle.net/1765/6481

    • Baaij, M., & van den Bosch, F. (1998). Is blijvend ondernemingssucces mogelijk? M en O, 52(4), 28-41. http://hdl.handle.net/1765/31042

    • Baaij, M., & Commandeur, H. (1997). Strategische heroriëntaties en de biologische metafoor van de onderneming. M en O, 51(4), 28-47.

  • Popular (1)
    • Volberda, H., van den Bosch, F., Jansen, J., & Baaij, M. (2005). Geen groot bedrijf het land uit. Het Financiële Dagblad, 9.

  • Professional (5)
    • Baaij, M. (2015). Why are so many Dutch companies relocating abroad? RSM Discovery - Management Knowledge, 22(2), 8-10. http://hdl.handle.net/1765/78358

    • Baaij, M., Mom, T., van den Bosch, F., & Volberda, H. (2012). Should management relocate across borders? RSM Insight, 10(2), 10-11. http://hdl.handle.net/1765/40128

    • Baaij, M., & van den Bosch, F. (2007). Laat plaats hoofdzetel bedrijf niet enkel aan markt over. Het Financiële Dagblad.

    • Baaij, M., & van den Bosch, F. (1999). Naar een evolutionair raamwerk van strategie. Bedrijfskunde, 71(2), 52-59. http://hdl.handle.net/1765/11009

    • Baaij, M., & van der Zwan, A. (1997). Het veranderingspotentieel van ondernemingen. Nijenrode Management Review, (4), 9-21.

  • Academic (5)
    • Baaij, M. (2024). Business skills for the 21st century. (1 ed.) Sage. https://uk.sagepub.com/en-gb/eur/business-skills-for-the-21st-century/book281337

    • Baaij, M., & Reinmoeller, P. (2018). Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets. Emerald Group Publishing. https://doi.org/10.1108/9781787561298

    • Baaij, M. (2014). An introduction to management consultancy. Sage.

    • Baaij, M., van den Bosch, F., Volberda, H., & Mom, T. (2009). Wederzijds profijt: De strategische waarde van de Top 100 concernhoofdkantoren voor Nederland en van Nederland voor deze Top 100. Inscope.

    • Wiebes, E., Baaij, M., Keibek, B., & Witteveen, P. (2007). The craft of strategy formation. Translating business issues into actionable strategies. John Wiley & Sons Inc.

  • Professional (2)
    • Baaij, M. (2011). De consultancy methode. Van probleem tot oplossing. Academic Service.

    • Wiebes, E., Baaij, M., & Witteveen, P. (2007). De eerste drie maanden van een nieuwe toekomst. Werken aan de strategie van de onderneming. Scriptum.

  • Academic (1)
    • Baaij, M., van den Bosch, F., & Volberda, H. (2005). The Impact of Management Consulting Firms on Transfer and Building of Their Clients' Competences. In Sanchez, & Heene (Eds.), Competence Perspectives on Managing Interfirm Interactions, advances in applied business strategy, vol. 8 (pp. 27-44). JAI Press/Elsevier. https://doi.org/10.1016/S0749-6826(04)08002-3

  • Professional (1)
    • Baaij, M. (1997). Review. In A. de Geus (Ed.), - Scriptum (90-5594-083-6) Nicolas Breadley publishing.

  • Academic (3)
    • Baaij, M., van den Bosch, F., & Volberda, H. (2015). Rethinking the spatial configuration of corporate headquarters of multi-divisional firms: Cases of Royal Dutch Shell and Unilever. Strategic Management Society Special Conference on 'Rethinking Corporate Headquarters', St. Gallen.

    • Baaij, M., Hollen, R., van den Bosch, F., & Volberda, H. (2012). A First Assessment of the Strategic Value of Ports for the International Competitiveness of Countries: The case of the Port of Rotterdam. EURAM 2012, Rotterdam.

    • Baaij, M., van den Bosch, F., & Volberda, H. (2002). The Impact of Management Consulting Firms on the Building and Leveraging of their Clients' Competencies. COMPETENCE 2002, Sixth International Conference on Competence-Based Management, IMD, Lausanne, Switzerland, October 26-28.

  • Internally prepared (1)
    • Baaij, M. (1996). Evolutionary Strategic Management. Firm and Environment, performance over time. [Doctoral Thesis, Nyenrode Business University]. Universiteit Nijenrode.

  • Academic (4)
    • van den Bosch, F., Hollen, R., Volberda, H., & Baaij, M. (2011). The strategic value of the Port of Rotterdam for the international competitiveness of the Netherlands: a first exploration. Inscope. Research report for the Port of Rotterdam Authority

    • van den Bosch, F., Hollen, R., Volberda, H., & Baaij, M. (2011). De strategische waarde van het Haven- en Industriecomplex Rotterdam voor het internationale concurrentievermogen van Nederland: een eerste verkenning. Inscope. Research report for the Port of Rotterdam Authority

    • van den Bosch, F., Baaij, M., & Volberda, H. (2005). How Knowledge Accumulation Changed the Competitive Advantage of Strategy Consulting Firms. (ERIM Report Series 026-STR ed.) ERIM Report Series Vol. 026-STR

    • Baaij, M., van den Bosch, F., & Volberda, H. (2005). How Management Consulting Firms Influence Building and Leveraging of Clients' Competences. (ERIM Report Series 079-STR ed.) ERIM Report Series Vol. 079-STR

  • Academic (1)
    • Esty, BC., Baaij, M., & Mulder, A., (2017). Bayer AG: Bidding to win Merck’s OTC business

  • Role: Member Doctoral Committee
  • PhD Candidate: Zenlin Kwee
  • Time frame: 2004 - 2009
  • Role: Co-promotor
  • PhD Candidate: Ruud Kuijpers
  • Time frame: 2020 -


Visiting address

Office: Mandeville Building T07-35
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam