Prof. dr. M.G. (Martijn) de Jong

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2006

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE). Prof. De Jong's substantive research focuses on consumer well-being (reducing undesirable behaviors; promoting responsible and prosocial behavior). He generally uses large-scale international datasets to develop generalizable consumer behavior theories. His methodological interests include cross-cultural data analysis, stated preference and survey methodology, and the analysis of sensitive questions.

He teaches Global Brand Strategy and was formerly the academic director of the master program in marketing.  Prof. De Jong's work has been published in the most prestigious marketing and management journals, such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing.

Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2020 AMA Global Marketing Award, the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education.  Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants. He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University.

He has been a visiting scholar at Columbia University since 2008. Prof. De Jong has acted as a consultant for various companies in the market research and luxury industries, and he has also served as a legal expert witness.

  • M.G. de Jong & U. Bockenholt (2015). IRT models in Marketing Research. In Handbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3). Boca Raton, FL: Chapman & Hall/CRC

Editorial positions (4)

  • Journal of Consumer Research

    Editorial Board

  • International Journal of Research in Marketing

    Editorial Board

  • Marketing Science

    Editorial Board

  • Journal of Marketing Research

    Editorial Board

Organization Memberships (2)

  • Institute for Operations Research and the Management Sciences (INFORMS)


  • American Marketing Association (AMA)



Visiting address

Office: Tinbergen Building H15-08
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam