Dr. M. (Michiel) van Crombrugge

Associate Member ERIM
Field: Marketing
Affiliated since 2019

Michiel Van Crombrugge is Assistant Professor of Marketing at the Erasmus School of Economics at Erasmus University Rotterdam. His research centers on multichannel retailing and platform markets, and has been published in the Journal of Marketing. Michiel earned a Ph.D. in Business Economics and an MSc in Business Engineering from KU Leuven. He teaches courses on empirical marketing and marketing research methods.


  • Academic (1)
    • Van Crombrugge, M., Breugelmans, E., Breiner, F., & Scheiner, C. W. (2024). Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand. Journal of Marketing, 88(3), 88-109. https://doi.org/10.1177/00222429231193371

  • External (1)
    • Van Crombrugge, M. (2018). Empirical Studies on Manufacturer Direct Channels. [Doctoral Thesis, KU Leuven]. KU Leuven.