dr. M.D. (Mirjam) Werner

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Organisation
Affiliated since 2015

Mirjam Werner is Assistant Professor in the Business-Society Management Department at Rotterdam School of Management, Erasmus University (RSM).


She holds an MSc in cultural anthropology from the University of Amsterdam, the Netherlands (2005), and a PhD in political science from the University of Leeds, UK (2011). Her research interests include social movements and political activism, framing and sensemaking, organizational change, organizational identity and culture, and emotions. Two of her current research projects concern social movements as motors of bottom up change within organizational contexts, on the one hand, and exploring the performative nature of emotions in social interaction (what do emotions do?), both intentionally and unintentionally, on the other.


Methodologically, and due to her anthropological background, she takes a qualitative and interpretive approach, and mainly focuses on the micro level of analysis. She also enjoys theoretical and conceptual work. Her research has been published in the Academy of Management Annals and Organization Studies.


  • Academic (5)
    • Cornelissen, J., Akemu, O., Jonkman, J., & Werner, M. (2021). Building Character: The Formation of a Hybrid Organizational Identity in a Social Enterprise. Journal of Management Studies, 58(5), 1294-1330. https://doi.org/10.1111/joms.12640

    • Haslam, SA., Cornelissen, J., & Werner, M. (2017). Metatheories and metaphors of organizational identity: integrating social constructionist, social identity, and social actor perspectives within a social interactionist model. International Journal of Management Reviews, 19(3), 318-336. https://doi.org/10.1111/ijmr.12150

    • Cornelissen, J., & Werner, M. (2014). Putting Framing in Perspective: A review of Framing and Frame Analysis across the Management and Organizational Literature. The Academy of Management Annals, 8(1), 181-235. https://doi.org/10.1080/19416520.2014.875669

    • Werner, M., & Cornelissen, J. (2014). Framing the Change: Switching and Blending Frames and their Role in Instigating Institutional Change. Organization Studies, 35(10), 1449-1472. https://doi.org/10.1177/0170840614539314

    • Jellema, S. F., Werner, M. D., Rasche, A., & Cornelissen, J. (2022). Questioning Impact: A Cross-Disciplinary Review of Certification Standards for Sustainability. Business and Society, 61(5), 1042-1082. https://doi.org/10.1177/00076503211056332

  • Academic (3)
    • Punzi, M. C., & Werner, M. (2020). Challenging the Menstruation Taboo One Sale at a Time: The Role of Social Entrepreneurs in the Period Revolution. In C. Bobel, I. T. Winkler, B. Fahs, K. A. Hasson, E. A. Kissling, & T. A. Roberts (Eds.), The Palgrave Handbook of Critical Menstruation Studies (pp. 833-851). Palgrave Macmillan. https://doi.org/10.1007/978-981-15-0614-7_60

    • Cornelissen, J., Haslam, SA., & Werner, M. (2016). Bridging and Integrating Meta-Theoretical Perspectives on organizational identity: A social Interactionist Model of Organizational Identity Development. In M. Pratt, M. Schultz, D. Ravasi, & B. Ashforth (Eds.), Handbook on Organizational Identity Oxford University Press.

    • Crawford, G., & Werner, M. (2014). Participatory Democracy Initiatives in Europe: An Overview and Comparison. In M. Rijal (Ed.), Participatory Democracy. Practices and Reflections (pp. 109-133). Institute for Governance and Development Action Aid Nepal Publications.

  • Role: Daily Supervisor
  • PhD Candidate: Ho Wa (Hodar) Lam
  • Time frame: 2016 -
  • Role: Daily Supervisor
  • PhD Candidate: Sylke Jellema
  • Time frame: 2018 -
  • Role: Daily Supervisor
  • PhD Candidate: Krijn Turkenburg
  • Time frame: 2016 -
  • Advanced Qualitative Methods (2020/2021, 2019/2020)


Visiting address

Office: Mandeville Building T11-41
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam