Dr. N.M. (Nuno) Almeida Camacho

Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2005

Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making). 


Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.


  • Academic (8)
    • Stremersch, S., Camacho, N., Keko, E., & Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style. International Journal of Research in Marketing, 39(2), 396-414. https://doi.org/10.1016/j.ijresmar.2021.10.003, https://doi.org/10.1016/j.ijresmar.2021.10.003

    • Avagyan, V., Camacho, N., Van der Stede, W. A., & Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk. International Journal of Research in Marketing, 39(3), 907-926. https://doi.org/10.1016/j.ijresmar.2021.10.009

    • Stremersch, S., Winer, RS., & Almeida Camacho, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing. Journal of Marketing. https://doi.org/10.1177/00222429211001050

    • Almeida Camacho, N., Nam, HR., Kannan, PK., & Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83(2), 138-157. https://doi.org/10.1177/0022242918809673

    • Stremersch, S., Almeida Camacho, N., Vanneste, SJ., & Verniers, IWJ. (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32(1), 64-77. https://doi.org/10.1016/j.ijresmar.2014.09.004

    • Almeida Camacho, N., de Jong, M., & Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31(3), 293-308. https://doi.org/10.1016/j.ijresmar.2014.03.004

    • Trifiro, G., Fatuzzo, P., Ientile, V., Pizzimenti, V., Ferrajolo, C., Santoro, D., Almeida Camacho, N., van Rosmalen, J., D'Addetta, G., Lanati, P., Caputi, AP., Catinello, G., & Savica, V. (2014). Expert Opinion of Nephrologists about the Effectiveness of Low-Protein Diet in Different Stages of Chronic Kidney Disease (CKD). International Journal of Food Sciences and Nutrition, 65(8), 1027-1032. https://doi.org/10.3109/09637486.2014.950209

    • Almeida Camacho, N., Donkers, B., & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320. https://doi.org/10.1287/mksc.1100.0624

  • Popular (1)
    • Stremersch, S., Almeida Camacho, N., & Donkers, B. (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96(4612).

  • Academic (4)
    • Carvalho, L., Almeida Camacho, N., Amorim, G., & Esperanca, J. P. (2016). Transnational Acceleration of Local Startups: Portugal's Building Global Innovators (BGI) Model. In Handbook of Research on Entrepreneurial Success and its Impact on Regional Development IGI Global. https://doi.org/10.4018/978-1-4666-9567-2.ch003

    • Almeida Camacho, N. (2013). Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship. In M. Ding, J. Eliashberg, & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (pp. 425-456). Springer-Verlag. https://doi.org/10.1007/978-1-4614-7801-0

    • Betz, UAK., Almeida Camacho, N., Gerards, M., & Stremersch, S. (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg, & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies Springer-Verlag.

    • Camacho, N., Landsman, V., & Stremersch, S. (2010). The Connected Patient. In S. H. K. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & F. G. M. Pieters (Eds.), The Connected Customer: The Changing Nature of Consumer and Business Markets (1st ed., pp. 107-140). Routledge Academic. https://doi.org/10.4324/9780203863565-14

  • Internal (1)
    • Almeida Camacho, N. (2011). Health and marketing. Essays on physician and patient decision-making. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).

  • Marketing Letters (Journal)

    Editorial work (Academic)

  • Journal of Marketing Research (Journal)

    Editorial work (Academic)

  • International Journal of Research in Marketing (Journal)

    Editorial work (Academic)

  • Role: Daily Supervisor
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Daily Supervisor
  • PhD Candidate: Gert Jan Prevo
  • Time frame: 2014 -
  • Role: Co-promotor


Visiting address

Office: Tinbergen Building H15-09
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam