Dr. N.M. (Nuno) Almeida Camacho

Nuno Almeida Camacho
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2005

Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making). 

Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.

Publications (10)

Articles (6)

Book Contributions (3)

  • N.M. Almeida Camacho (2013). Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship. In M Ding, J Eliashberg & S Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (pp. 425-456). New York: Springer doi: 10.1007/978-1-4614-7801-0
  • U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic

Doctoral Thesis

PhD Tracks (4)

Essays on Innovation Generation in Incumbent Firms
  • Role: Daily Supervisor
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
Customer-Centric Innovation: Learning from Resistance
  • Role: Daily Supervisor
  • PhD Candidate: Gert Jan Prevo
  • Time frame: 2014 -
Collaborative Idea Selection
  • Role: Co-promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -
Beyond Structure and Measure: Marketing and Innovation in the Automotive Industry
  • Role: Daily Supervisor, Co-promotor
  • PhD Candidate: Yuk Shouw/Brian Chung
  • Time frame: 2015 -

Recognitions (7)

Editorial positions (4)

  • International Journal of Research in Marketing

    Editorial Board

  • Journal of the Academy of Marketing Science

    Ad Hoc Reviewer

  • Journal of Marketing

    Ad Hoc Reviewer

  • Journal of Marketing Research

    Ad Hoc Reviewer

Organization Memberships (3)

Events (2)

2011
June
24
Health and Marketing: Essays on Physician and Patient Decision-Making
PhD Defence
As: Speaker
2010
August
31
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality
Research Seminar
As: Speaker

Address

Visiting address

Office: Tinbergen Building H15-09
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Research Initiatives

Latest publication

S. Stremersch, R.S. Winer & N.M. Almeida Camacho (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing. Journal of Marketing.