Dr. N.M. (Nuno) Almeida Camacho

Department of Business Economics

Erasmus School of Economics (ESE)

Erasmus University Rotterdam

Member ERIM

Field: Marketing

Affiliated since 2005

T: +31 10 4081303

E: camacho@ese.eur.nl

Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making).

Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.

Publications (9)

Articles (5)

N.M. Almeida Camacho, H.R. Nam, P.K. Kannan & S. Stremersch (2019). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83 (2), 138-157. doi: 10.1177/0022242918809673 [go to publisher's site]
S. Stremersch, N.M. Almeida Camacho, S.J. Vanneste & I.W.J. Verniers (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32 (1), 64-77. doi: 10.1016/j.ijresmar.2014.09.004
N.M. Almeida Camacho, M.G. de Jong & S. Stremersch (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31 (3), 293-308. doi: 10.1016/j.ijresmar.2014.03.004
G. Trifiro, P. Fatuzzo, V. Ientile, V. Pizzimenti, C. Ferrajolo, D. Santoro, N.M. Almeida Camacho, J. van Rosmalen, G. D'Addetta, P. Lanati, A. Caputi, G. Catinello & V. Savica (2014). Expert Opinion of Nephrologists about the Effectiveness of Low-Protein Diet in Different Stages of Chronic Kidney Disease (CKD). International Journal of Food Sciences and Nutrition, 65 (8), 1027-1032. doi: 10.3109/09637486.2014.950209
N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: 10.1287/mksc.1100.0624

Book Contributions (3)

N.M. Almeida Camacho (2013). Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship. In M Ding, J Eliashberg & S Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (pp. 425-456). New York: Springer
U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic

Doctoral Thesis

N.M. Almeida Camacho (2011, juni 24). Health and marketing. Essays on physician and patient decision-making. Erasmus University Rotterdam (206 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 237)) Prom./coprom.: prof.dr. S. Stremersch & prof.dr. B. Donkers.

PhD Tracks (4)

Essays on Innovation Generation in Incumbent Firms

Role: Daily Supervisor
PhD Candidate: Elio Keko
Time frame: 2012 - 2017

Customer-Centric Innovation: Learning from Resistance

Role: Daily Supervisor
PhD Candidate: Gert Jan Prevo
Time frame: 2014 -

Collaborative Idea Selection

Role: Co-promotor
PhD Candidate: Muhammad Asim
Time frame: 2015 -

Beyond Structure and Measure: Marketing and Innovation in the Automotive Industry

Role: Daily Supervisor, Co-promotor
PhD Candidate: Yuk Shouw/Brian Chung
Time frame: 2015 -

Recognitions (7)

Editorial positions (4)

International Journal of Research in Marketing

Editorial Board
Journal of the Academy of Marketing Science

Ad Hoc Reviewer
Journal of Marketing

Ad Hoc Reviewer
Journal of Marketing Research

Ad Hoc Reviewer

Organization Memberships (3)

American Marketing Association (AMA)

Member
Institute for Operations Research and the Management Sciences (INFORMS)

http://www.informs.org/

Member
European Marketing Academy (EMAC)

http://www.emac-online.org/

Member

Events (2)

2011

June

Health and Marketing: Essays on Physician and Patient Decision-Making

PhD Defence

As: Speaker

2010

August

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality

Research Seminar

As: Speaker

Address

Visiting address

Office: Tinbergen Building H15-09
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

N.M. Almeida Camacho, H.R. Nam, P.K. Kannan & S. Stremersch (2019). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83 (2), 138-157. doi: 10.1177/0022242918809673 [go to publisher's site]