dr. R. (Romain) Cadario

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2020

I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT. My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques. 


  • Academic (9)
    • Cadario, R. R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, [105716]. https://doi.org/10.1016/j.appet.2021.105716

    • Cadario, R. R., Longoni, C., & Morewedge, C. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour. https://doi.org/10.1038/s41562-021-01146-0

    • Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), [e13141]. https://doi.org/10.1111/obr.13141

    • Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665. https://doi.org/10.1287/mksc.2018.1128

    • Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. https://doi.org/10.1007/s10551-018-4020-1

    • Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.

    • Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.

    • Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.

    • Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.

  • Popular (1)

The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing science, consumer behaviour, and consumer neuroscience. Strong applicants typically have backgrounds in economics, psychology, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

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Visiting address

Office: T10-36
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam