dr. R. (Romain) Cadario

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2020

I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT. My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques. 


  • Academic (10)
    • Chandon, P., & Cadario, R. (2023). Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France. Journal of the Academy of Marketing Science, 51(1), 153-173. https://doi.org/10.1007/s11747-022-00885-4

    • Cadario, R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, Article 105716. https://doi.org/10.1016/j.appet.2021.105716

    • Cadario, R., Longoni, C., & Morewedge, C. K. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour, 5(12), 1636-1642. https://doi.org/10.1038/s41562-021-01146-0

    • Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), Article e13141. https://doi.org/10.1111/obr.13141

    • Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665. https://doi.org/10.1287/mksc.2018.1128

    • Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. https://doi.org/10.1007/s10551-018-4020-1

    • Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.

    • Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.

    • Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.

    • Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.

  • Popular (1)
  • Popular (1)
    • Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool for protecting medical data. Nature Medicine, 29(8), 1900-1902. https://doi.org/10.1038/s41591-023-02355-y


Visiting address

Office: T10-36
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam