S.T.L.R. (Steven) Sweldens

Endowed Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2004

Steven Sweldens is Endowed Professor of Consumer Behavior and Marketing at RSM Erasmus University, Director of Doctoral Education at the Erasmus Research Institute of Management (ERIM), and Distinguished Research Fellow at INSEAD.<br/>Steven's research interests center on the psychological laws underlying advertising and the creation of brand attitudes. The importance of this research was recognized with several awards, winning for example the EMAC McKinsey Award for the best European Marketing Dissertation, was runner-up for the American Marketing Association John A. Howard Award for the worldwide best marketing dissertation, and won several Dutch national awards. His work was published in the top scientific journals in marketing (Journal of Consumer Research, Journal of Marketing Research), psychology (Journal of Experimental Psychology: General, Personality and Social Psychology Review) and OB (Organizational Behavior and Human Decision Processes).<br/>After obtaining his PhD at the Erasmus Research Institute in Management in 2009, Steven became a marketing professor at INSEAD. There he taught courses in marketing strategy (MBA), social psychological foundations of management (PhD), experimental design (PhD) and marketing in the financial sector (executive education). His teaching skills were lauded repeatedly with the INSEAD Dean’s Commendation for Excellence in MBA Teaching. He published a case study on the Renova Paper Company, which became an instant best-seller and won the highest award at the ECCH Case Awards in 2012 as the fastest selling new case in business education.<br/>In 2014, Steven returned to RSM Erasmus University where he teaches the marketing core course in RSM’s MBA and EMBA programs. Since 2018, Steven also serves as director of the doctoral and research master programs at the Erasmus Research Institute of Management (ERIM).

Key Publications (7)

  • M. Hütter & S.T.L.R. Sweldens (2018). Dissociating controllable and uncontrollable effects of affective stimuli on attitutes and consumption. Journal of Consumer Research, Accepted.
  • S.T.L.R. Sweldens, M.A. Tuk & M. Hütter (2017). How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman. Journal of Consumer Research, 44 (2), 266-275. doi: http://dx.doi.org/10.1093/jcr/ucx044
  • J.C. Kim, S.T.L.R. Sweldens & M. Hütter (2016). The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward versus Backward Evaluative Conditioning. Social Psychological and Personality Science, 7 (1), 61-68. doi: http://dx.doi.org/10.1177/1948550615599237
  • M.A. Tuk, K. Zhang & S.T.L.R. Sweldens (2015). The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains. Journal of Experimental Psychology-General, 144 (3), 639-654. doi: http://dx.doi.org/10.1037/xge0000065
  • S.T.L.R. Sweldens, O. Corneille & V. Yzerbyt (2014). The Role of Awareness in Attitude Formation Through Evaluative Conditioning. Personality and Social Psychology Review, 18 (2), 187-209. doi: http://dx.doi.org/10.1177/1088868314527832[go to publisher's site]
  • S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: http://dx.doi.org/10.1016/j.obhdp.2014.03.007[go to publisher's site]
  • M. Hütter & S.T.L.R. Sweldens (2014). On the Automatic Effects of Advertising: The Uncontrollability of Evaluative Conditioning Effects. In Advances in Consumer Research
  • K. Zhang, S.T.L.R. Sweldens & M. Wadhwa (2013). Negative Scope Sensitivity: The Collapse of Feeling-Based Valuation for Multiple Desirable Objects. Advances in Consumer Research, 40, 909-910.
  • M. Hütter & S.T.L.R. Sweldens (2013). I… Must… Resist: On the (Un)Controllability of Evaluative Conditioning. In Proceedings of the Society for Consumer Psychology (pp. 285-286)
  • M.A. Tuk, K. Zhang & S.T.L.R. Sweldens (2013). Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains. Advances in Consumer Research, 40, 858-859.
  • M. Hütter & S.T.L.R. Sweldens (2013). Implicit misattribution of evaluative responses: Contingency-unaware evaluative conditioning requires simultaneous stimulus presentations. Journal of Experimental Psychology-General, 142 (3), 638-643. doi: http://dx.doi.org/10.1037/a0029989
  • M. Hütter, S.T.L.R. Sweldens, C. Stahl, C. Unkelbach & K.C. Klauer (2012). Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning. Journal of Experimental Psychology-General, 141 (3), 539-557. doi: http://dx.doi.org/10.1037/a0026477
  • S.T.L.R. Sweldens, S. Puntoni, J. Kruger & M. Vissers (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism. In Advances in Consumer Research
  • K. Zhang, S.T.L.R. Sweldens & M. Wadhwa (2012). When Temptations Collide: More Temptations Are Less Desired. In Proceedings of the Society for Consumer Psychology (pp. 250-252)
  • S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: http://dx.doi.org/10.1509/jmkr.48.3.413[go to publisher's site]
  • S.T.L.R. Sweldens, S.M.J. van Osselaer & C. Janiszewski (2010). Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes. Journal of Consumer Research, 37 (3), 473-489. doi: http://dx.doi.org/10.1086/653656[go to publisher's site]
  • S.T.L.R. Sweldens & S.M.J. van Osselaer (2010). Evaluatieve conditionering 2.0: directe versus indirecte transfer van gevoel naar merken. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2010 (3), 43-59.
  • S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 667)
  • B. de Langhe, S.T.L.R. Sweldens, S.M.J. van Osselaer & M.A. Tuk (2009). The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior. In A. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 604-605)
  • S.T.L.R. Sweldens, S.M.J. van Osselaer & C. Janiszewski (2009). Evaluative Conditioning 2.0: Direct and Indirect Attachment of Affect to Brands. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 676-677)
  • S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. In D. Lerman & D. Luna (Eds.), Proceedings of the Society for Consumer Psychology (pp. 230-231)
  • S.T.L.R. Sweldens, D. Lerouge, S. Dewitte, P.W.J. Verlegh & L. Warlop (2004). Perceived Uniqueness as a moderator for Reciprocity. In Annual meeting of the Belgian Psychological Society. Brussels: BPS
Gizem Yalcin

Doctoral Research in Consumer Behavior

Mengyu Ye

Doctoral Research in Consumer Behavior

  • Role: Daily Supervisor
  • PhD Candidate: Mengyu Ye
  • Time frame: 2016 -
Jia Gai

Two essays on the application of dual-process theory

  • Role: Daily Supervisor
  • PhD Candidate: Jia Gai
  • Time frame: 2015 -
Christilene du Plessis

Influencers: The Role of Social Influence in Marketing

Editorial positions

  • Journal of Consumer Research

    Member Editorial Board

Organization Membership

Side positions

  • INSEAD

    Distinguished Research Fellow


Address

Visiting address

Office: Mandeville Building T10-20
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

M. Hütter & S.T.L.R. Sweldens (2018). Dissociating controllable and uncontrollable effects of affective stimuli on attitutes and consumption. Journal of Consumer Research, Accepted.