Prof.dr. S.T.L.R. (Steven) Sweldens

Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2004

Steven Sweldens is Professor of Consumer Behavior and Marketing at RSM Erasmus University, Director of Doctoral Education at the Erasmus Research Institute of Management (ERIM), and Distinguished Research Fellow at INSEAD. Steven’s research interests center on the psychological laws underlying advertising effectiveness and the creation of brand attitudes. The quality of his research was recognized with dissertation research awards from, among others, the AMA and EMAC. Steven has published his work broadly, in the top scientific journals in marketing (Journal of Consumer Research, Journal of Marketing Research) as well as psychology (Journal of Experimental Psychology: General, Personality and Social Psychology Review). After obtaining his PhD at Erasmus University in 2009, Steven became a marketing professor at INSEAD. There he taught courses in marketing strategy (MBA), social psychological foundations of management (PhD), experimental design (PhD) and marketing in the financial sector (executive education). His teaching skills were lauded repeatedly with the INSEAD Dean’s Commendation for Excellence in MBA Teaching. In 2014, Steven returned to RSM Erasmus University where he teaches the marketing core course in RSM’s MBA and EMBA programs.

Key Publications (7)

  • Role: Member Doctoral Committee
  • PhD Candidate: Anne-Sophie Lenoir
  • Time frame: 2011 - 2015
  • Role: Promotor
  • PhD Candidate: Christilene du Plessis
  • Time frame: 2014 - 2017
  • Role: Promotor
  • PhD Candidate: Camilla Zallot
  • Time frame: 2018 -
  • Role: Promotor
  • PhD Candidate: Youngjin Chun
  • Time frame: 2018 -
  • Role: Promotor
  • PhD Candidate: Begum Celiktutan
  • Time frame: 2020 -
  • Role: Promotor
  • PhD Candidate: Ibraheem Saleh Omar Badahdah
  • Time frame: 2020 -

Editorial positions

  • Journal of Consumer Research

    Member Editorial Board

Organization Memberships (4)

Side positions


    Distinguished Research Fellow

  • Thesis Proposal Writing (2018/2019)


Visiting address

Office: Mandeville Building T10-20
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam