Prof. Y.M. (Yvonne) van Everdingen

Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Yvonne van Everdingen is Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University.

Professor Van Everdingen is member of the EUR Diversity Advisory Board at the Erasmus University Rotterdam, and she is also member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab.

Further, over the past decades she has developed a strong link with marketing practitioner organizations in The Netherlands, i.e., the NIMA and the MOA. Currently, she is chair of the jury for the yearly MOAward Insights Scientist of the Year as well as the organizer and chair of the yearly MOA Symposium Topic of the Year.

Her research interests include the international adoption and diffusion of new products, the use of new technologies, such as virtual reality and augmented reality, for the development and marketing of new products, and the marketing of refurbished products.

Her research has been published in the field’s leading scientific journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

Key Publications (12)

  • Y.M. van Everdingen, R. Frambach & B. Hillebrand (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Utrecht: Lemma
  • E. Waarts & Y.M. van Everdingen (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts & G Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC
  • E. Waarts & Y.M. van Everdingen (2000). Adoption of ERP in the European Midsize Market. In - - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Los Angeles: Marketing Science
  • E. Waarts & Y.M. van Everdingen (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In - - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Los Angeles (USA): Marketing Science
  • Y.M. van Everdingen & A.Th.H. Pruyn (1999). Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers. In - - (Ed.), Management in the Economic and Monetary Union (EMU) (pp. 1-23). Barcelona, Spain: ESADE - Escuela Superior de Administratióny de Empresas
  • W.F. van Raaij & Y.M. van Everdingen (1999). National Identity and Economic Exepctations determining Attitude towards the euro. In - - (Ed.), Papers presented at: CIRET Conference, Wellington, New Zealand (pp. 34-42). Zürich, Zwitzerland: ETH
  • Y.M. van Everdingen, P.M.H.M. Matthyssens & P. Pauwels (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Parijs, France: Eska
  • Y.M. van Everdingen & W.F. van Raaij (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Brussel: Keulen
  • Y.M. van Everdingen & W.F. van Raaij (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). Stockholm: EMAC Stockholm School of Economics
  • Y.M. van Everdingen & B. Wierenga (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott & et al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (Volume 4) (pp. 2121-2129). Warwick: Warwick Business School
  • Y.M. van Everdingen, G.J. Bamossy & S. Durvasula (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Hungary: Lang Publishing & Holding Co. Inc
  • I.A.W. van Rijn, Y.M. van Everdingen, P.A. Risseeuw & E. Masurel (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). Amsterdam: ESOMAR
  • Y.M. van Everdingen (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A.E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). Haarlem: De Vrieseborch
  • Y.M. van Everdingen (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy. Barcelona: EMAC
  • Y.M. van Everdingen (1995, maart 17). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije Universiteit Amsterdam (300 pag.) (Amsterdam: Thesis Publishers) Prom./coprom.: G.J. Bamossy.
  • L.M. Sloot, Y.M. van Everdingen, E. van Nierop & P.C. Verhoef (2012). Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162.
  • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (2004). Internationale Marketing.
  • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (1999). Internationale Marketing. In E. Waarts, - Lamperjee, - Peelen & - Koster (Eds.), NIMA Marketing Lexicon (derde druk) (pp. ---). Groningen: Wolters-Noordhoff
  • Y.M. van Everdingen (1996). Exporteren naar Japan. Fact, 12 (29-5-1996), 7.
  • I.A.W. van Rijn & Y.M. van Everdingen (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam, ESI
  • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4051), 268-272.
  • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • P.A. Risseeuw & Y.M. van Everdingen (1996). Sonar, 10 jaar stimulans voor de regionale economie. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam
  • A.L. Bovenberg, R.F.M. Lubbers, F.A.G. den Butter & Y.M. van Everdingen (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 4051 (81), 268-272.
  • Y.M. van Everdingen (1996). Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • Y.M. van Everdingen (1995). The European currency unit: munt van de toekomst? Economenblad, 17 (6), 9.
  • Y.M. van Everdingen (1992). De ECU en het bedrijfsleven: de toepassing van een financiele innovatie. Ekonomies Bulletin, 23 (7).
  • Role: Co-promotor
  • PhD Candidate: Baris Depecik
  • Time frame: 2008 - 2016
  • Role: Member Doctoral Committee
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Co-promotor
  • PhD Candidate: Begum Celiktutan
  • Time frame: 2020 -
  • Role: Co-promotor
  • PhD Candidate: Ibraheem Saleh Omar Badahdah
  • Time frame: 2020 -

Editorial positions (11)

  • European Journal of Marketing

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Member Editorial Review Board

  • International Journal of Research in Marketing

    Book Review Editor

  • International Journal of Technology Management

    Ad Hoc Reviewer

  • Journal of International Consumer Marketing

    Ad Hoc Reviewer

  • Journal of Marketing

    Ad Hoc Reviewer

  • Management Science

    Ad Hoc Reviewer

  • Organization Science

    Ad Hoc Reviewer

  • Tinbergen Institute Research Bulletin

    Editor

  • Tinbergen Institute Research Bulletin

    Ad Hoc Reviewer

Organization Memberships

Side positions (4)

  • NIMA

    Chair of the NIMA-C Exam Committee

  • MOA

    Member of the Jury for the Marketing Science Award

  • MOA

    Chair of the Jury for the Marketing Science Award

  • MOA

    Editor of the MOA Topic of the Year book

The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing science, consumer behaviour, and consumer neuroscience. Strong applicants typically have backgrounds in economics, psychology, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

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2007
June
19

Address

Visiting address

Office: Mandeville Building T10-03
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands