Prof. Y.M. (Yvonne) van Everdingen

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Yvonne van Everdingen is Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University. Professor Van Everdingen is member of the EUR Diversity Advisory Board at the Erasmus University Rotterdam, and she is also member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab. Further, over the past decades she has developed a strong link with marketing practitioner organizations in The Netherlands, i.e., the NIMA and the MOA. Currently, she is chair of the jury for the yearly *MOAward Insights Scientist of the Year* as well as the organizer and chair of the yearly *MOA Symposium Topic of the Year*. Her research interests include the international adoption and diffusion of new products, the use of new technologies, such as virtual reality and augmented reality, for the development and marketing of new products, and the marketing of refurbished products. Her research has been published in the field’s leading scientific journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

Publications

  • Academic (21)
    • Everdingen, Y., Hariharan, V., & Stremersch, S. (2019). Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects. Journal of Marketing, 83(3), 126-144. https://doi.org/10.1177/0022242919831996

    • van der Lans, R., Everdingen, Y., & Melnyk, V. (2016). What to Stress, to Whom and Where? A Cross-Country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions. International Journal of Research in Marketing, 33(4), 924-943. https://doi.org/10.1016/j.ijresmar.2016.05.002

    • Everdingen, Y., Depecik, BE., & Bruggen, G. (2015). Het effect van mersaneringen op de waarde van ondernemingen. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA.

    • Depecik, BE., Everdingen, Y., & Bruggen, G. (2014). Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses. Global Strategy Journal, 4(2), 143-160. https://doi.org/10.1111/j.2042-5805.2014.1074.x

    • Everdingen, Y., Sloot, LM., van Nierop, E., & Verhoef, PC. (2011). Towards a Further Understanding of the Antecedents of Retailer New Product Adoption. Journal of Retailing, 87(4), 579-597. https://doi.org/10.1016/j.jretai.2011.09.003

    • Everdingen, Y., Fok, D., & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46(5), 637-652. https://doi.org/10.1509/jmkr.46.5.637

    • Waarts, E., & Everdingen, Y. (2006). Fashion retailers rolling out across multi-cultural Europe. International Journal of Retail and Distribution Management, 34(8), 645-657. https://doi.org/10.1108/09590550610675958

    • Everdingen, Y., Aghina, WB., & Fok, D. (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, 22(3), 293-308. https://doi.org/10.1016/j.ijresmar.2004.11.003

    • Waarts, E., & Everdingen, Y. (2005). The Influence of National Culture on the Adoption Status of Innovations. European Management Journal, 23(6), 601-610. https://doi.org/10.1016/j.emj.2005.10.007

    • Everdingen, Y., & Aghina, WB. (2004). Het voorspellen van de internationale diffusie van innovaties: een adaptieve, Bayesiaanse schattingsmethode. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2004, 197-219.

    • Everdingen, Y., & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14(3), 217-232. https://doi.org/10.1023/A:1027452919403

    • Waarts, E., Everdingen, Y., & van Hillegersberg, J. (2002). The dynamics of factors affecting the adoption of innovations. Journal of Product Innovation Management, 19(6), 412-423. https://doi.org/10.1016/S0737-6782(02)00175-3

    • Everdingen, Y., & Wierenga, B. (2002). Intra-firm Adoption Decisions: Role of Inter-firm and Intra-firm Variables. European Management Journal, 20(6), 649-663. https://doi.org/10.1016/S0263-2373(02)00116-0

    • Everdingen, Y., & Bamossy, GJ. (2000). Marketing of a Financial Innovation: Commercial use of the euro by European companies prior to mandatory adoption. Journal of Business Research, 48(2), 123-123.

    • Everdingen, Y., van Hilligersberg, J., & Waarts, E. (2000). Entreprise resource planning: ERP adoption by European midsize companies. Communications of the ACM, 43(4), 27-31. https://doi.org/10.1145/332051.332064

    • Everdingen, Y., & van Raaij, WF. (1999). Met gelijke munt betalen. Wat verwachten consumenten van de Euro? MAB, 73(10), 545-555.

    • Everdingen, Y., & van Raaij, WF. (1998). The Dutch people and the Euro: a structural equations analysis relating national identity and economic expectations to attitude towards the Euro. Journal of Economic Psychology, 19(6), 721-740.

    • Muller-Peters, A., Pepermans, R., Kiell, G., Battaglia, N., Beckmann, JS., Burgoyne, C., Farhangmehr, M., Guzman, G., Kirchler, E., Koenen, C., Kokkinaki, F., Lambkin, M., Lassarre, D., Lenoir, FR., Luna-Arocas, R., Marell, A., Meier, K., Moisander, J., Ortona, G., ... Wahlund, R. (1998). Explaining attitudes towards the Euro. Design of a cross-national study. Journal of Economic Psychology, 19(6), 663-680.

    • Everdingen, Y. (1997). Het Europese bedrijfsleven en de ECU. De marketing van een financiële innovatie. MAB, (jan/feb), 33-40.

    • Everdingen, Y. (1996). Het beslissingsproces omtrent de European Currency Unit bij Europese ondernemingen. Bedrijfskunde, 68(4), 66-69.

    • Everdingen, Y. (1992). Adoption and Diffusion of the commercial ECU: A pilot study in the Netherlands. Tinbergen Institute Research Bulletin, 4(3).

  • Professional (8)
    • Sloot, LM., Everdingen, Y., van Nierop, E., & Verhoef, PC. (2012). Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162.

    • Lubbers, RFM., Bovenberg, AL., Butter, FAG., & Everdingen, Y. (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81(4051), 268-272.

    • Lubbers, RFM., Bovenberg, AL., Butter, FAG., & Everdingen, Y. (1996). Naschrift. Economisch-Statistische Berichten, 81(4059), 476-476.

    • Everdingen, Y. (1996). Exporteren naar Japan. Fact, 12(29-5-1996), 7.

    • Bovenberg, AL., Lubbers, RFM., Butter, FAG., & Everdingen, Y. (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 4051(81), 268-272.

    • Everdingen, Y. (1996). Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81(4059), 476-476.

    • Everdingen, Y. (1995). The European currency unit: munt van de toekomst? Economenblad, 17(6).

    • Everdingen, Y. (1992). De ECU en het bedrijfsleven: de toepassing van een financiele innovatie. Ekonomies Bulletin, 23(7).

  • Academic (1)
    • Everdingen, Y., Frambach, R., & Hillebrand, B. (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Lemma.

  • Academic (17)
    • Waarts, E., & Everdingen, Y. (2000). Adoption of ERP in the European Midsize Market. In . - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Marketing Science.

    • Waarts, E., & Everdingen, Y. (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). EMAC.

    • Everdingen, Y., & Pruyn, AT. (2000). The Mixed Blessings of the Euro. In C. Phillips, A. T. H. Pruyn, & M-P. Kestemont (Eds.), Understanding Marketing: A European Casebook (pp. ---). John Wiley & Sons Inc..

    • Everdingen, Y., van Hillegersberg, J., & Waarts, E. (2000). ERP Adoption by Eureopean mid-size companies. In M. Fahy (Ed.), Leveraging the Benefits (pp. ---). CIMA Publishing, Chartered Institute of Management Accountan.

    • Waarts, E., & Everdingen, Y. (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In . - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Marketing Science.

    • Everdingen, Y., & Waarts, E. (1999). Bookreview of "Product Management". In D. R. Lehrmann, & R. S. Winer (Eds.), - Irwin: McGraw Hill.

    • Everdingen, Y., Matthyssens, PMHM. P., & Pauwels, P. (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Eska.

    • van Raaij, WF., & Everdingen, Y. (1999). National Identity and Economic Exepctations determining Attitude towards the euro. In . - (Ed.), Papers presented at: CIRET Conference, Wellington, New Zealand (pp. 34-42). ETH.

    • van Raaij, WF., & Everdingen, Y. (1999). A single currency for Europe " the Euro". In G. Antonides, & W. F. van Raaij (Eds.), Cases in Consumer Behaviour (pp. 105-111). John Wiley & Sons Inc..

    • Everdingen, Y., & Pruyn, AT. (1999). Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers. In . - (Ed.), Management in the Economic and Monetary Union (EMU) (pp. 1-23). ESADE - Escuela Superior de Administratióny de Empresas.

    • Everdingen, Y., & van Raaij, WF. (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans, & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Keulen.

    • Everdingen, Y., & van Raaij, WF. (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). EMAC Stockholm School of Economics.

    • Everdingen, Y., & Wierenga, B. (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott, & E. al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (pp. 2121-2129). Warwick Business School. Volume 4

    • Everdingen, Y., Bamossy, GJ., & Durvasula, S. (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer, & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Lang Publishing & Holding Co.Inc..

    • Rijn, IAW., Everdingen, Y., Risseeuw, PA., & Masurel, E. (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). ESOMAR.

    • Everdingen, Y. (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A. E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). De Vrieseborch.

    • Everdingen, Y. (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy EMAC.

  • Professional (1)
    • Kloosterman, LPO., Bunt, J., van Eenennaam, F., & Everdingen, Y. (1999). Internationale Marketing. In E. Waarts, . Lamperjee, . Peelen, & . Koster (Eds.), NIMA Marketing Lexicon (pp. ---). Wolters-Noordhoff. derde druk

  • Academic (2)
    • Waarts, E., & Everdingen, Y. (2004). Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe..

    • Everdingen, Y., & Waarts, E. (2003). Influence of culture on the adoption of innovations by European companies: an empirical investigation. European Marketing Academy conference, Glasgow.

  • Internally prepared (1)
    • Everdingen, Y. (1995). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije universiteit Amsterdam.

  • Academic (10)
    • Everdingen, Y., Fok, D., & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. (EI reprint reeks EI-1528 ed.) DEPARTMENT OF ECONOMETRICS. EI reprint reeks Vol. EI-1528

    • Everdingen, Y., Aghina, WB., & Fok, D. (2005). Forecasting cross-population innovation diffusion: a Bayesian approach. (Econometric Institute Reprint serie EI-1374 ed.) Econometrics. Econometric Institute Reprint serie Vol. EI-1374

    • Everdingen, Y., & Waarts, E. (2003). A multi-country study of the adoption of ERP systems: The effect of national culture. (ERIM Report Series Research in Management 2003-019 ed.) ERIM Report Series Research in Management Vol. 2003-019

    • Everdingen, Y., & Aghina, WB. (2003). Forecasting the international diffusion of innovations: an adaptive estimation approach. (ERIM Report Series Research in Management 2003-073 ed.) ERIM Report Series Research in Management Vol. 2003-073

    • Everdingen, Y., & Wierenga, B. (2001). Intra-Firm Adoption Decisions: Departmental Adoption of the Common European Currency. Erasmus Research Institute of Management. ERIM Report Series Research in Management (issn 1566-5283)

    • Waarts, E., & Everdingen, Y. (1999). Factors Stimulating the Adoption of New Information Systems: Investigating the Shifts along the Adoption Life Cycle. (Management Report Series 62-1999 ed.) Management Report Series Vol. 62-1999

    • Everdingen, Y., & Wierenga, B. (1999). Intra-firm adoption and diffusion of innovations, with an application to the common European currency. (ERASM Management Report Series 24A-1999 ed.) ERASM Management Report Series Vol. 24A-1999

    • Everdingen, Y., & van Raaij, WF. (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. (Management Report Series 14-1998 ed.) ERIM. Management Report Series Vol. 14-1998

    • Everdingen, Y., Matthyssens, PMHM. P., & Pauwels, P. (1997). Country exit strategies and decision making : an exploratory study among Dutch companies. (Management Report Series 21(13) ed.) ERIM. Management Report Series Vol. 21(13)

    • Lubbers, RFM., Bovenberg, AL., Butter, FAG., Maljers, FA., Thurik, R., Wellink, AHEM., & Everdingen, Y. (1996). Kijk op Economische Kennis: rapport van de Verkenningscommissie Economische Wetenschappen. Overlegcommissie Verkenningen.

  • Professional (2)
    • Rijn, IAW., & Everdingen, Y. (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. Vrije Universiteit Amsterdam, ESI.

    • Risseeuw, PA., & Everdingen, Y. (1996). Sonar, 10 jaar stimulans voor de regionale economie. Vrije universiteit Amsterdam.

  • Organization Science (Journal)

    Editorial work (Academic)

  • International Journal of Technology Management (Journal)

    Editorial work (Academic)

  • Role: Co-promotor
  • PhD Candidate: Baris Depecik
  • Time frame: 2008 - 2016
  • Role: Member Doctoral Committee
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
2007
June
19

Address

Visiting address

Office: Mandeville Building T10-03
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands