dr. Y.M. (Yvonne) van Everdingen

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 1999

Yvonne van Everdingen is Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. She is also chair of the BSc Programme Committee and member of the SIG Virtual Reality at the Rotterdam School of Management. Further, she is member of the EUR Diversity Board as well as chair of the jury for the yearly MOA Science Award.

Her research interests include the international adoption and diffusion of new products, the communication of new products, branding, and sports marketing. Her research has been published in the field’s leading scientific journals such as the Journal of Marketing (forthcoming), Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

Key Publications (12)

  • Y.M. van Everdingen, R. Frambach & B. Hillebrand (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Utrecht: Lemma
  • E. Waarts & Y.M. van Everdingen (2000). Adoption of ERP in the European Midsize Market. In - - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Los Angeles: Marketing Science
  • E. Waarts & Y.M. van Everdingen (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts & G Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC
  • E. Waarts & Y.M. van Everdingen (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In - - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Los Angeles (USA): Marketing Science
  • W.F. van Raaij & Y.M. van Everdingen (1999). National Identity and Economic Exepctations determining Attitude towards the euro. In - - (Ed.), Papers presented at: CIRET Conference, Wellington, New Zealand (pp. 34-42). Zürich, Zwitzerland: ETH
  • Y.M. van Everdingen, P.M.H.M. Matthyssens & P. Pauwels (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Parijs, France: Eska
  • Y.M. van Everdingen & A.Th.H. Pruyn (1999). Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers. In - - (Ed.), Management in the Economic and Monetary Union (EMU) (pp. 1-23). Barcelona, Spain: ESADE - Escuela Superior de Administratióny de Empresas
  • Y.M. van Everdingen & W.F. van Raaij (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). Stockholm: EMAC Stockholm School of Economics
  • Y.M. van Everdingen & W.F. van Raaij (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Brussel: Keulen
  • Y.M. van Everdingen & B. Wierenga (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott & et al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (Volume 4) (pp. 2121-2129). Warwick: Warwick Business School
  • I.A.W. van Rijn, Y.M. van Everdingen, P.A. Risseeuw & E. Masurel (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). Amsterdam: ESOMAR
  • Y.M. van Everdingen, G.J. Bamossy & S. Durvasula (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Hungary: Lang Publishing & Holding Co. Inc
  • Y.M. van Everdingen (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A.E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). Haarlem: De Vrieseborch
  • Y.M. van Everdingen (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy . Barcelona: EMAC
  • Y.M. van Everdingen (1995, maart 17). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije Universiteit Amsterdam (300 pag.) (Amsterdam: Thesis Publishers) Prom./coprom.: G.J. Bamossy.
  • L.M. Sloot, Y.M. van Everdingen, E. van Nierop & P.C. Verhoef (2012). Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012 , 139-162.
  • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (2004). Internationale Marketing.
  • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (1999). Internationale Marketing. In E. Waarts, - Lamperjee, - Peelen & - Koster (Eds.), NIMA Marketing Lexicon (derde druk) (pp. ---). Groningen: Wolters-Noordhoff
  • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • A.L. Bovenberg, R.F.M. Lubbers, F.A.G. den Butter & Y.M. van Everdingen (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 4051 (81), 268-272.
  • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4051), 268-272.
  • Y.M. van Everdingen (1996). Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4059), 476-476.
  • I.A.W. van Rijn & Y.M. van Everdingen (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam, ESI
  • Y.M. van Everdingen (1996). Exporteren naar Japan. Fact, 12 (29-5-1996), 7.
  • P.A. Risseeuw & Y.M. van Everdingen (1996). Sonar, 10 jaar stimulans voor de regionale economie. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam
  • Y.M. van Everdingen (1995). The European currency unit: munt van de toekomst? Economenblad, 17 (6), 9.
  • Y.M. van Everdingen (1992). De ECU en het bedrijfsleven: de toepassing van een financiele innovatie. Ekonomies Bulletin, 23 (7).
  • Role: Co-promotor
  • PhD Candidate: Baris Depecik
  • Time frame: 2008 - 2016
  • Role: Daily Supervisor
  • PhD Candidate: Adnan Tula
  • Time frame: 2010 -
  • Role: Member Doctoral Committee
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017

Editorial positions (8)

  • European Journal of Marketing

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Book Review Editor

  • Journal of International Consumer Marketing

    Ad Hoc Reviewer

  • Journal of Marketing

    Ad Hoc Reviewer

  • Management Science

    Ad Hoc Reviewer

  • Tinbergen Institute Research Bulletin

    Editor

  • Tinbergen Institute Research Bulletin

    Ad Hoc Reviewer

Organization Memberships

Side positions (4)

  • NIMA

    Chair of the NIMA-C Exam Committee

  • MOA

    Member of the Jury for the Marketing Science Award

  • MOA

    Chair of the Jury for the Marketing Science Award

  • MOA

    Editor of the MOA Topic of the Year book

Past
  • Current Topics in Marketing Research (2018/2019, 2017/2018)

The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in consumer behaviour, marketing science, and consumer neuroscience. Strong applicants typically have backgrounds in psychology, economics, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

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2007
June
19

Address

Visiting address

Office: Mandeville Building T10-20
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands