Conscious, Caring, Creative, Compassionate: The New Face of Capitalism in the 21st Century



At this time of economic dislocation, we have the opportunity to re-think the role and purpose of business in society. In order to emerge stronger and more sustainable, business needs a strategy for change, not a return to the status quo. A broad change may be underway in the nature of the economy and capitalism itself. This presentation will describe this shift towards an age of "conscious capitalism," the strategies of well-known companies that understand these new realities, and change-management processes for surviving and thriving. Companies that practice conscious capitalism embody the idea that profit and prosperity go hand in hand with social justice and environmental stewardship. They operate with a systems view, recognizing and benefiting from the connectedness and interdependence of all stakeholders. They tap into deeper sources of positive energy by operating with a higher purpose, and create greater value for all stakeholders. They utilize creative business models that are both transformational and inspirational, and can help solve the world's social and environmental problems.
Dr. Rajendra S. Sisodia is Professor of Marketing at Bentley University, and was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology. Dr. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow. His current research focuses on conscious capitalism, marketing ethics and improving marketing productivity. In 2003, Dr. Sisodia was cited as one of "50 Leading Marketing Thinkers" and named to the "Guru Gallery" by the UK-based Chartered Institute of Marketing (the largest marketing association in the world). In 2007, he was honored with the Award for Excellence in Scholarship by Bentley University. In 2008, he received the Bentley University Innovation in Teaching Award.
Dr. Sisodia's book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by several organizations, including Dr. Sisodia writes frequently for the Wall Street Journal, and his work has been featured in The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, and numerous other publications, radio shows and television networks such as CNN, CBC and Fox. He has consulted and taught executive programs for numerous companies, including AT&T, Nokia, Boston Private Bank, Ericsson, Siemens, Sprint, MCI, Volvo, Northern Telecom, IBM, Price Waterhouse, Ernst & Young, and Southern California Edison.
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