The Trauma of Competition



The Trauma of Competition
The entry of Air Products into the British market in industrial gases and the end of the British Oxygen Company (BOC) monopoly, 1947-1970.
The British Oxygen Company (BOC) had a virtual monopoly on the supply of industrial gases (e.g. oxygen and acetylene) on the British market through the 1950s, when it was finally challenged by an American-based company, Air Products. Air Products Limited (APL) was able to undercut BOCs position, overcoming high barriers to entry to gain significant market share in this sector, which shares some features of network industries. Factors in this success included conditions imposed by the Board of Trade, APL's innovations, BOC's slow response, and favourable market conditions. APL's success had implications for the internationalisation of the industrial gases industry.
The Business History Seminar has been made possible by financial support from the Erasmus Research Institute of Management (ERIM) and the Vereniging Trustfonds Erasmus Universiteit Rotterdam.
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Abe de Jong Ben Wubs
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