ERIM Research Clinic: Modern Marketing Models



With the advent of advanced data collection techniques, there is an increased interest in using econometric models to support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses econometric models that are rarely, if ever, used elsewhere.

Required reading:
Franses, Ph.H.B.F., "Forecasting in marketing", Econometric Institute Reports EI 2004-40, Econometric Institute, Erasmus University Rotterdam, August 2004


Contact information:
Miho Iizuka