ERIM Research Clinic: Modern Marketing Models

Speaker
Philip Hans Franses
Philip Hans Franses
Professor of Applied Econometrics and Professor of Marketing Research
Erasmus School of Economics (ESE), Erasmus University Rotterdam

Abstract

With the advent of advanced data collection techniques, there is an increased interest in using econometric models to support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses econometric models that are rarely, if ever, used elsewhere.

Required reading:
Franses, Ph.H.B.F., "Forecasting in marketing", Econometric Institute Reports EI 2004-40, Econometric Institute, Erasmus University Rotterdam, August 2004
http://hdl.handle.net/1765/1631

 

Contact information:
Miho Iizuka
Email

 

Information

Type
ERIM Research Clinic
Programme
Marketing
Date
Mon. 17 Jan. 2011
Time
11:00 - 12:45
Location
Mandeville Building T3-30

Coordinator

Miho Iizuka
Miho Iizuka
Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam