Cradle to Cradle® Practical Applications in Area Development

The Academic Chair ‘Cradle to Cradle for Innovation and Quality’ will organize the next Cradle to Cradle® (C2C®) Seminar at Erasmus University, Rotterdam School of Management (RSM). The seminar will take place on Monday October 29^st 2012 from 9:00 – 16:45 hours in the Forumzaal at Campus Woudestein in the M-building (map). The topic of this Seminar will be:
Cradle to Cradle® Practical Applications in Area Development.
At this event the possibilities and changes of Cradle to Cradle on the scale of Area Development will be discussed by prof. dr. Michael Braungart and various other speakers with academic and/or business backgrounds. 
You can register by sending Cheryl Eiting (ceiting@rsm.nl) an email. With notification of your full name and your company name. Registration is compulsory because of the limited space (max. 190 persons).

Program:

8:30 - 9:30   Registration and Coffee

9:30 - 9:40   Welcome
- prof. dr. Steef van de Velde (Dean Rotterdam School of Management)

9:40 - 9:50   Introduction
- Marleen Lodder (Academic Chair ‘Cradle to Cradle for Innovation and Quality’, RSM)

9:50 - 10:20   The possibilities for Cradle to Cradle on the scale of Area Development
- prof. dr. Michael Braungart (Academic Chair ‘Cradle to Cradle for Innovation and   Quality’, RSM)

10:20 - 10:50   NIOO building, a practical application of Cradle to Cradle Inspired Area Development
- prof. dr. Louise Vet (Professor in Evolutionary Ecology, Director Netherlands Institute of Ecology (NIOO-KNAW))

- Coffee break 10:50 - 11:15 -

11:15 - 11:30   Nutrient Certificates a new paradigm counterpart to emissions trading
- Katja Hansen (Academic Chair ‘Cradle to Cradle for Innovation and Quality’, RSM)

11:30 - 11:45   Biodiversity in Area Development, an example
- Steven Beckers (Registered Cradle to Cradle architect/consultant, Founding partner ‘Lateral Thinking Factory’)

11:45 - 12:00   Cradle to Cradle Criteria for the Built Environment
- Douglas Mulhall (Academic Chair ‘Cradle to Cradle for Innovation and Quality’, RSM)

12:00 - 12:15   Infinitely (re)usable building
- Michiel Visscher (Cradle to Cradle consultant Buildings, Royal Haskoning DHV)

12:15 - 12:30   Examples of continuing projects at C2Clab; database & Happy Healthy School
- prof. ir. Peter Luscuere (Academic Chair Building Services, Technical University Delft)

- Lunch break 12:30 - 13:30 -

13:30 - 13:45   Cradle to Cradle as Business approach
- Diana den Held (Academic Chair ‘Cradle to Cradle for Innovation and Quality’, RSM)

13:45 - 14:00   Implementing the Cradle to Cradle principles in Venlo
- Bas van de Westerlo (Consultant C2C ExpoLAB, PhD candidate University Twente)

14:00 - 14:15   Park 20|20, a practical application of Cradle to Cradle Inspired Area Development
- Owen Zachariasse (Sustainability Officer Delta Development Group)

14:15 - 14:30   Cradle to Cradle as Business approach – The view from the frontrunners
- Stef Kranendijk (CEO Desso)

14:30 - 14:45   Supply Chain Management RSM Example; The Concrete Case
- dr. Erwin van der Laan (Closed Loop Supply Chain Management, RSM)

14:45 - 15:45   Panel Discussion
- Interactive discussion on the future possibilities of Cradle to Cradle as a Practical Application in Area Development.

- Informal get together 15:45 - 16:45 -

Moderation:
Marleen Lodder (PhD candidate Academic Chair ‘Cradle to Cradle for Innovation and Quality’, RSM) will be the contact person for practical questions via mlodder@rsm.nl.

Goals:
1. Present knowledge of the three Professorships of prof. dr. Michael Braungart in The Netherlands regarding the Built Environment;

2. Integrate innovation in quality in Academic research with Business experience on Cradle to Cradle in Area Development projects;

3. Strengthen the partnership between the worlds of students-, academics- and businesses by focusing on the practical application and potential involvement for the members of Stichting Rotterdam Sustainability Initiative who support the Chair.

Background information:
Since 2009 prof. dr. Michael Braungart has held the academic chair at the Erasmus University Rotterdam “Cradle to Cradle for Innovation and Quality” which is currently based at the Rotterdam School of Management. At the University of Twente the professorship “Cradle to Cradle in Industrial Design Engineering” was established in 2010. As of January 2011, prof. dr. Michael Braungart is a visiting professor of Building Design Technology at the Faculty of Architecture at TU Delft.