In her dissertation 'Emotional Experience and Advertising Effectiveness: On the use of EEG in marketing’ Esther Eijlers extends existing knowledge by elucidating two proposed aims of neuromarketing, using EEG: offering additional insight into implicit processes (here, emotions) and contributing to predicting behavioral, market level, responses or ‘advertising effectiveness’.
In his dissertation ‘Crew Planning at Netherlands Railways: Improving Fairness, Attractiveness, and Efficiency’, Thomas Breugem studies the Railway transportation and mass transit which play a vital role in modern-day society.
Shadi Sharif Azadeh of Erasmus School of Economics, together with Professor Lóránt Tavasszy and Dr Yousef Maknoon (TU Delft), have been awarded the Dutch Research Council (NWO) Accelerator Fund for developing a new methodological approach to plan the operation of on-demand logistics systems.
A research project that aims to start an online community of 50,000 internet users to evaluate the principles of an ‘internet of trust’ in an interdisciplinary project that uses computer science, economy and legal knowledge has received a grant of €3.3 million. Of the total amount, €1.5 million comes from the Dutch Research Council (NWO). The funding will allow associate professor of finance Dr Dion Bongaerts from Rotterdam School of Management, Erasmus University (RSM) to be part of the Sovreignty4Europe project to design an internet-based system that records various forms of transactions in a reliable and law-compliant way. The project is financed by Holland High Tech Top Sector HTSM, NOW, and the Delft Blockchain Lab at TU Delft. It ties into to the Dutch Blockchain Research Agenda in the Faculty of Law at the University of Amsterdamas well as the Fintech research agenda at the Erasmus Centre for Data Analytics. Their proposal Sovereignty4Europe describes a system that uses a blockchain that allows anyone to assess their level of trust in a person or company.
On Friday 31 January 2020 Dr Michel van der Wel will publicly accept his appointment as Professor Econometrics of Macro-Finance at Erasmus School of Economics. The title of his inaugural lecture is ‘Connecting Silos; On linking macroeconomics and finance, and the role of econometrics therein’.
ERIM researchers Ying Gan, Esad Smajlbegovic, Krzysztof Postek, Michel van der Wel and Thomas Peeters received awards from the Management Team of Erasmus School of Economics for their excellent performance during the annual awards ceremony on 17 December 2019.
In her dissertation 'What’s in a Word: Economic Applications of Text Mining Methods’ Myrthe van Dieijen demonstrates how text can be used to both shape and answer research questions in business and economics research.
Top research in management is a foundational pillar of Erasmus University, said Rector Magnificus Prof. Rutger Engels when he congratulated the Erasmus Research Institute of Management (ERIM) on its 20th anniversary at an annual awards dinner recently. ERIM is a joint research institute of Rotterdam School of Management, Erasmus University (RSM) and the Erasmus School of Economics (ESE). Prof. Engels commended ERIM for the part it played in elevating the state of management research at EUR to its current level.
PhD candidate Gizem Yalcin won an award for her research activities in the field of marketing management, which she conducts at Rotterdam School of Management, Erasmus University (RSM). It was announced at the conference of the Society for Judgment and Decision Making (SJDM) in Montréal, Canada in November 2019.